{"id":42354,"date":"2025-09-01T10:50:00","date_gmt":"2025-09-01T10:50:00","guid":{"rendered":"https:\/\/muse.international\/?p=42354"},"modified":"2025-09-05T03:35:52","modified_gmt":"2025-09-05T03:35:52","slug":"interview-zhang-long-new-york-design-awards-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-zhang-long-new-york-design-awards-winner\/","title":{"rendered":"Zhang Long\u2019s Journey in Product Innovation for Si Mei Food"},"content":{"rendered":"\n

With expertise spanning interaction design and business, Zhang Long is a product designer who creates meaningful experiences across digital and physical platforms. His recent achievements include helping Si Mei Food, a heritage food brand, expand into the US, blending cultural storytelling with design innovation.<\/p>\n\n\n\n

Zhang Long P1<\/h4>\n\n\n\n

Hi, I am Zhang Long, a multidisciplinary product designer with a background in interaction design and business. I have experience working on both technology products and consumer brands. Most recently, I helped a heritage food brand successfully enter the US market.<\/p>\n\n\n\n

I was drawn to design because it transforms ideas into experiences that people can feel, while also telling stories that carry culture across borders. I enjoy overseeing the entire process\u2014from user research and market strategy to branding identity and, most importantly, product experience design. This passion inspires me to think creatively and bring imagination to a wide range of products and audiences.<\/p>\n\n\n\n

Coming from a background in tech product design, my first experience in graphic packaging design for a physical retail product was with Si Mei Bo Bo Ji. Being recognized by the NY Product Design Awards is both validating and humbling for me. This acknowledgment reassures me that my decision to transition into consumer retail was the right one, while also reminding me that there is still much to learn.<\/p>\n\n\n\n

Packaging design involves very different constraints compared to software, including regulations, materials, shelf visibility, lighting, and shopper behavior. Translating UX principles to the grocery aisle presents both challenges and exciting opportunities. This experience not only confirms my efforts but also motivates me to continue expanding my skill set.<\/p>\n\n\n\n

P2<\/h4>\n\n\n\n

The award has expanded my understanding of design in various ways. I have been able to explore the core products of Si Mei Bo Bo Ji more deeply, learning new methods of thinking and appreciating the significance of a design mindset.<\/p>\n\n\n\n

For me, packaging design closely resembles UX design; it involves testing for shelf visibility, conducting quick customer feedback sessions, and crafting experiences that align with both stakeholders’ and customers’ expectations.<\/p>\n\n\n\n

Career-wise, this experience has opened doors to more opportunities in consumer packaged goods design and inquiries from food brands driven by cultural heritages. This journey has consistently reminded me that design is not just about the tools; it’s about understanding the product, the experience, and the users. Retail products share similarities with UX design, and embracing these differences has made me a more creative designer.<\/p>\n\n\n\n

muse.world<\/a><\/p>\n\n\n\n

https:\/\/nydesignawards.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With expertise spanning interaction design and business, Zhang Long is a product designer who creates meaningful experiences across digital and physical platforms. 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