{"id":42184,"date":"2025-08-25T06:00:00","date_gmt":"2025-08-25T06:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=42184"},"modified":"2025-08-22T03:43:41","modified_gmt":"2025-08-22T03:43:41","slug":"si-mei-food-2025-new-york-product-design-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/","title":{"rendered":"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win"},"content":{"rendered":"\n<p>Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards. Securing an achievement in the Food \u2013 Spices, Oils, Sauces &amp; Spreads category. This distinction reflects the careful attention to both design and cultural authenticity that has defined the evolution of Si Mei Bo Bo Ji. A renowned seasoning brand synonymous with Chengdu street food.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Si Mei Bo Bo Ji Seasoning Pack <span style=\"color: revert; font-variant-ligatures: none; letter-spacing: 3px;\">P1<\/span><\/h2>\n\n\n\n<p>To represent Sichuan&#8217;s unique elements in their cuisine. Bo Bo Ji offers a flavor of experiences that are relatively unknown outside its native region. However, this distinct flavor, not found in standard Chinese condiments such as spicy hot pot packs, is something offered uniquely by Si Mei Food. Its preparation requires a specialized culinary technique; one that creates both a challenge for new consumers. And an opportunity for educational storytelling in the marketplace. Si Mei Food&#8217;s redesign project for the seasoning pack was aiming towards one thing and one thing only. Modernizing the 30-year-old culinary heritage brand by updating its packaging to resonate across the Chinese e-commerce platforms. This idea sparks something much more ambitious &#8211; an expansion into Mandarin-speaking communities in the United States.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P2<\/h3>\n\n\n\n<p>This strategic approach to redesigning incorporated a refined color palette. Premium visual elements, and design motifs that express ideas of cultural familiarity and international appeal. Having such a foundation provided them a smooth connection. And appeal between the authentic heritage of Sichuan gastronomy and the contemporary expectations of Western audiences. The process is simple. Si Mei Food prioritized preserving the brand&#8217;s identity while translating it into a visual language. That resonates with quality, authenticity, and cultural richness.<\/p>\n\n\n\n<p>Each element of the packaging was deliberately considered to strengthen recognition and enhance the product\u2019s narrative appeal in new markets.<\/p>\n\n\n\n<p>To maintain authenticity while appealing to US consumers. The project employed custom food and portrait photography, thoughtfully curated color palettes. And modern typographic choices that honor the brand\u2019s historical roots. Every visual component was crafted to create an emotional connection. Telling the story of Si Mei Bo Bo Ji\u2019s legacy while introducing its unique taste profile.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Credits:<\/h5>\n\n\n\n<p>Entry Title: <a href=\"https:\/\/nydesignawards.com\/\" class=\"external\">https:\/\/nydesignawards.com\/<\/a><\/p>\n\n\n\n<p>Entrant Company: <a href=\"http:\/\/muse.world\" class=\"external\">here<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/muse.international\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards. Securing an achievement in the Food \u2013 Spices, Oils, Sauces<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":42185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[516,405],"tags":[360,492,488],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win<\/title>\n<meta name=\"description\" content=\"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win\" \/>\n<meta property=\"og:description\" content=\"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T03:43:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2025\/08\/Si-Mei-Bo-Bo-Ji-Seasoning-Pack-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/\",\"url\":\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/\",\"name\":\"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2025-08-25T06:00:00+00:00\",\"dateModified\":\"2025-08-22T03:43:41+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\"},\"description\":\"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\",\"name\":\"Sylvester\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"caption\":\"Sylvester\"},\"url\":\"https:\/\/muse.international\/index\/author\/kclee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win","description":"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/","og_locale":"en_US","og_type":"article","og_title":"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win","og_description":"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...","og_url":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2025-08-25T06:00:00+00:00","article_modified_time":"2025-08-22T03:43:41+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/muse.international\/wp-content\/uploads\/2025\/08\/Si-Mei-Bo-Bo-Ji-Seasoning-Pack-2.jpg","type":"image\/jpeg"}],"author":"Sylvester","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Sylvester","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/","url":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/","name":"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2025-08-25T06:00:00+00:00","dateModified":"2025-08-22T03:43:41+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb"},"description":"Si Mei Food\u2019s product achieved recognition as a winner in the 2025 NY Product Design Awards, securing an achievement in the Food...","breadcrumb":{"@id":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/si-mei-food-2025-new-york-product-design-winner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Si Mei Food Elevates Sichuan Condiments with a 2025 NY Product Design Awards Win"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb","name":"Sylvester","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","caption":"Sylvester"},"url":"https:\/\/muse.international\/index\/author\/kclee\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/42184"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=42184"}],"version-history":[{"count":5,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/42184\/revisions"}],"predecessor-version":[{"id":42287,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/42184\/revisions\/42287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/42185"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=42184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=42184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=42184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}