{"id":42175,"date":"2025-08-19T09:20:00","date_gmt":"2025-08-19T09:20:00","guid":{"rendered":"https:\/\/muse.international\/?p=42175"},"modified":"2025-08-18T07:23:07","modified_gmt":"2025-08-18T07:23:07","slug":"interview-sinong-wu-french-design-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-sinong-wu-french-design-winner\/","title":{"rendered":"Inside the World of Packaging Innovation with Sinong Wu"},"content":{"rendered":"\n

A veteran packaging designer and creative leader, Sinong Wu has shaped the brand identities of Wuliangye, Fenjiu, Luzhou Laojiao, and more. His work has earned international recognition for its fusion of visual elegance and technical problem-solving.<\/p>\n\n\n\n

Sinong Wu Q1<\/h2>\n\n\n\n

Thank you for your congratulations! I have been looking forward to the French Design Awards for a long time, and I am delighted to receive it.<\/p>\n\n\n\n

My name is Sinong Wu, and I\u2019m a packaging designer with over ten years of experience. I run my own company, where I also serve as the design director. In China, we\u2019ve had the privilege of creating packaging for many renowned brands, including Wuliangye, Fenjiu, and Luzhou Laojiao. I have also won various international design awards.<\/p>\n\n\n\n

For me, the charm of design lies in its ability to use visual language to cross cultural and linguistic boundaries and directly touch people’s hearts. Design is a symbiotic relationship between solving problems and creating aesthetics.<\/p>\n\n\n\n

I have been looking forward to this award for a long time. I am proud to have successfully won two platinum awards through my design works “LUZU.50” and “1529. YLS. Yinpiaolaohao”.
Winning two platinum awards at the French Design Awards, an important international design competition, is a significant milestone in my career. This honour represents a high recognition in the field of design and also makes me more confident.<\/p>\n\n\n\n

The French Design Awards have high evaluation criteria, and the Platinum Award, as a high-level award, means that the work has reached the international top level in terms of conceptual originality, style breakthrough, user experience, and commercial value. This recognition has endowed the work with global quality certification, attracting the attention of partners.<\/p>\n\n\n\n

Q2<\/h2>\n\n\n\n

Winning two platinum awards at the French Design Awards is a significant breakthrough for my career and greatly enhances my personal industry influence.
I believe it will enable me to obtain more business cooperation.<\/p>\n\n\n\n

For the team, this is a great motivation, enhancing cohesion and confidence, and attracting more outstanding talents to join.<\/p>\n\n\n\n

Experiments allow me to break through conventional thinking, verify hypotheses, discover unexpected beauty, and ultimately find the most innovative and effective solutions.<\/p>\n\n\n\n

Most Baijiu designs use dark colours to reflect the profound cultural attributes of products. In this award-winning design, we experimented with different styles. Boldly explore new boundaries and use bold colours to create visual impact. Use element design creativity to reflect the historical attributes of the product. Undoubtedly, I think I have created a new style for the packaging design of Chinese Baijiu.<\/p>\n\n\n\n

All of this starts with the ‘experiment’ for us. Good ‘experiments’ may lead to breakthrough designs.<\/p>\n\n\n\n

<\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A veteran packaging designer and creative leader, Sinong Wu has shaped the brand identities of Wuliangye, Fenjiu, Luzhou Laojiao, and more. 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