{"id":42126,"date":"2025-08-18T10:59:00","date_gmt":"2025-08-18T10:59:00","guid":{"rendered":"https:\/\/muse.international\/?p=42126"},"modified":"2025-08-18T07:19:27","modified_gmt":"2025-08-18T07:19:27","slug":"interview-minwoo-choi-new-york-design-awards-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-minwoo-choi-new-york-design-awards-winner\/","title":{"rendered":"The Art of Long-Term Thinking: Insights from Minwoo Choi"},"content":{"rendered":"\n

From aspiring painter to innovative product designer, Minwoo Choi brings empathy, curiosity, and a research-driven mindset to his work in New York. He specializes in creating user experiences that encourage long-term thinking and personal growth.<\/p>\n\n\n\n

I think being recognized in this award is evidence that I have been improving as a designer. And it has really boosted my confidence. I started my design career a bit later than most of my peers. And it always made me question myself if I was good enough. After being recognized as one of the winners. It told me that I am on the right path and that I do have what it takes to be a product designer.<\/p>\n\n\n\n

First of all, it’s definitely a portfolio piece. So I’m very happy with that. I was also working for a company that was using a relatively old design system. Which really limited my ability to visually express my designs at work. However, working on this project has allowed me to break free from those sets of rules. And really show that I am capable, so far, freely. Which again showed me that I’m not only a UX designer who lacks UI skills. But is a UXUI designer that have skills in both areas.<\/p>\n\n\n\n

Minwoo Choi P1<\/h4>\n\n\n\n

Experimentation is everything. I am a strong believer in “mess around and find out”. It often leads to answers, for example. When I was brainstorming about how to tackle the issue of chasing short-term gratification. My primary research showed that people didn’t think about the future. Because they weren’t “close” to it as they were with the present.<\/p>\n\n\n\n

As if you had two friends, one called present and the other called future. You spend so much time on the present and almost 0 on the future. So I just thought, ok, let’s start talking to the overlooked friend, the future, and befriend him. Surprisingly, this had a notable positive impact on people to get closer to the future and helped them fight short-term thinking.<\/p>\n\n\n\n

While I was working on my professional work, I had to design a data visualization tool. And I drew inspiration from NYC’s subway map.<\/p>\n\n\n\n

P2<\/h4>\n\n\n\n

I would like people to know that it’s actually very similar to the scientific research process. You conduct research about a set topic you’re interested in, and create a hypothesis about a solution you think can work. Conduct the experiment (user testing and reiterating) and reach a conclusion.<\/p>\n\n\n\n

It’s always hard balancing trade-offs. But for me, what works is creating a feature list and going over it with the client\/user and prioritizing the importance. Completing this will generate a hierarchy of what needs to be done, agreed by both parties. From there on it’s pretty smooth until the launch of the MVP.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

muse.world<\/a><\/p>\n\n\n\n

https:\/\/nydesignawards.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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