{"id":42045,"date":"2025-08-14T08:00:00","date_gmt":"2025-08-14T08:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=42045"},"modified":"2025-08-15T04:19:19","modified_gmt":"2025-08-15T04:19:19","slug":"e-l-f-beauty-makes-noise-with-the-soundtrack-of-self-expression","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/e-l-f-beauty-makes-noise-with-the-soundtrack-of-self-expression\/","title":{"rendered":"e.l.f. Beauty Makes Noise with the Soundtrack of Self Expression"},"content":{"rendered":"\n

<\/p>\n\n\n\n

e.l.f. Beauty continues to push boundaries as the way we experience fashion and beauty evolves, turning everyday routines into bold, culture-shaping moments.<\/p>\n\n\n\n

Fashion and beauty have always been storytellers weaving tales that go beyond what meets the eye. Today branded content transforms these stories into vibrant experiences that captivate and invite us to step inside their world. It\u2019s where creativity meets emotion and brands speak directly to our desires and dreams. Moreover, this new way of storytelling breaks the mold and invites everyone to join in. Turning simple messages into unforgettable moments that stay with us long after.<\/p>\n\n\n\n

Moreover, every beauty lover knows the magic formula for getting ready goes beyond just brushes and palettes. It\u2019s about creating a mood! And nothing sets the tone quite like music. That spark of confidence before a night out often begins with the right track playing in the background. Tapping into this powerful connection, e.l.f. Beauty introduced Get Ready With Music<\/em>, a first-of-its-kind album designed to elevate the everyday makeup routine into an experience. This playlist is a creative promising movement that redefines what branded content can be.<\/p>\n\n\n\n

Inspired by the viral #GRWM trend that\u2019s taken over social media, the album is a clever nod to the real rituals of makeup lovers everywhere but e.l.f. didn\u2019t stop at a clever concept. They brought it to life by partnering with twelve up-and-coming artists. Each one bringing their own genre, voice and energy to the table. The result is an album that doesn\u2019t just play in the background\u2014it transforms the mirror moment into something personal, expressive and unforgettable.<\/p>\n\n\n\n

What makes this campaign so effective is how it blurs the lines between entertainment, empowerment and brand identity. By giving these artists an open brief to write about what makes them feel beautiful and powerful as e.l.f. positioned itself as more than a cosmetics company. Additionally, the standout single \u201cHairpin\u201d by Charlotte Rose Benjamin, complete with a gravity-defying music video featuring floating e.l.f. products, brought the brand\u2019s bold spirit to life and racked up over 10 million views on YouTube.<\/p>\n\n\n\n

The album generated over 10,000 monthly streams, while racking up 21.7 million plays and views across platforms in just three months. These weren\u2019t passive impressions. The campaign sparked real engagement, even landing e.l.f.\u2019 Beauty\u2019s artists on the digital cover of People<\/em> magazine\u2019s disruptors edition.<\/p>\n\n\n\n

At its core, Get Ready With Music<\/em> proves that beauty is not just about how you look, but how you feel. e.l.f. Beauty understood that the soundtrack to your routine matters just as much as the makeup itself. Therefore, by championing rising talent, embracing authentic expression and creating a genuine connection with their audience, e.l.f. Beauty they created a cultural moment. Celebrated for its bold and original approach, the campaign took home a Platinum award at the 2025 MUSE Creative Awards under Branded Content for Fashion and Beauty.<\/p>\n\n\n\n

Credit<\/p>\n\n\n\n

Winning Entry: Get Ready With Music<\/a><\/p>\n\n\n\n

Winning Company: e.l.f. Beauty<\/a><\/p>\n\n\n\n

Winning Category: Branded Content – Fashion and Beauty<\/p>\n\n\n\n

Discover and explore the standout Season 1 winners of the 2025 MUSE Creative and Design Awards<\/a> setting new creative standards.<\/p>\n","protected":false},"excerpt":{"rendered":"

e.l.f. Beauty continues to push boundaries as the way we experience fashion and beauty evolves, turning everyday routines into bold, culture-shaping moments. Fashion and beauty have [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":42164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66,397],"tags":[10,9,12],"yoast_head":"\ne.l.f. Beauty Makes Noise with the Soundtrack of Self Expression<\/title>\n<meta name=\"description\" content=\"e.l.f. 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