{"id":42006,"date":"2025-08-13T08:30:00","date_gmt":"2025-08-13T08:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=42006"},"modified":"2025-08-14T03:39:04","modified_gmt":"2025-08-14T03:39:04","slug":"alisa-gannota-talks-flexibility-and-clarity-in-the-krafttrans-system","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/alisa-gannota-talks-flexibility-and-clarity-in-the-krafttrans-system\/","title":{"rendered":"Alisa Gannota Talks Flexibility and Clarity in the Krafttrans System"},"content":{"rendered":"\n

Alisa Gannota is a graphic designer based in New York City, known for her approach to branding and visual storytelling across the beauty, beverage, and film industries. With a background in fine art, including sculpture and painting, she brings an artistic sensibility to her work, creating designs that are thoughtful, expressive, and compelling.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q1. Congratulations on your achievements in the NY Digital! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?<\/strong><\/p>\n\n\n\n

Thank you! My name is Alisa Gannota, and I\u2019m a graphic designer based in New York City. I specialize in branding and visual storytelling, working across industries like beauty, beverages, and film.<\/p>\n\n\n\n

My journey into design started with an interest in art, exploring my creativity across multiple mediums such as sculpture and painting. I later studied Communication Design at Parsons, where I learned how to translate creative ideas into brand systems through a multi-disciplinary approach.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q2. What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?<\/strong><\/p>\n\n\n\n

I submitted my work because I believed the project had something meaningful to say\u2014not just visually, but strategically. Winning feels incredibly validating, especially as someone early in my career. It reinforces the idea that thoughtful, story-driven design can make an impact, and it motivates me to keep pushing creatively.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q3. Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today\u2019s industry?<\/strong><\/p>\n\n\n\n

For me, it\u2019s the combination of strong design, strategic thinking, and simply having fun with the project. I wanted to explore how visual identity can reflect not just what a brand does, but why it exists. In today\u2019s industry, we\u2019re seeing a shift toward more conscious, narrative-led branding\u2014and this project embodies that direction.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q4. What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?<\/strong><\/p>\n\n\n\n

I think two things set it apart: first, a clear, research-driven strategy behind every visual choice; second, cohesion across multiple touchpoints (print, digital, and packaging). Rather than treating each asset as a separate exercise, I wove them together under a single narrative thread.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q5. Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?<\/strong><\/p>\n\n\n\n

One of the challenges in this project was staying true to the brand\u2019s legacy while also being bold with the design. To overcome this, I carefully explored how the two could merge and defined that relationship for a clear perspective. Learning to edit myself was essential.<\/p>\n\n\n\n

Winning Entry <\/p>\n\n\n\n

<\/h6>\n\n\n\n

Krafttrans<\/a><\/p>\n\n\n\n

Explore the journey of Yandex Plus Team<\/a>, the Gold Winners of the 2025 NY Digital Awards. The Yandex Plus design team uses visual language and systems thinking to create engaging products. Skilled in branding, UI\/UX, and animation, they address business and user needs with a clear process.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Alisa Gannota is a graphic designer based in New York City, known for her approach to branding and visual storytelling across the beauty, beverage, and film [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":42156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,372,553],"tags":[58,492,382],"yoast_head":"\nAlisa Gannota Talks Flexibility and Clarity in the Krafttrans System<\/title>\n<meta name=\"description\" content=\"Winner interview with Alisa Gannota for Krafttrans from the United States, the Silver Winners of the 2025 NY Digital Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/alisa-gannota-talks-flexibility-and-clarity-in-the-krafttrans-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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