{"id":41488,"date":"2025-07-29T10:00:00","date_gmt":"2025-07-29T10:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=41488"},"modified":"2025-08-04T03:39:46","modified_gmt":"2025-08-04T03:39:46","slug":"interview-joseph-hedges-london-design-awards-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-joseph-hedges-london-design-awards-winner\/","title":{"rendered":"The Invisible Hours Behind Great Design with Joseph Hedges"},"content":{"rendered":"\n

Joseph Hedges leads Branding by Garden as its Creative Director. Shaping brands through a process that balances logic, intuition, and experience. With more than 30 years in the field, he knows great design begins with the right team and a clear strategy.<\/p>\n\n\n\n

Joseph Hedges Q1<\/h2>\n\n\n\n

Thank you. I’m Joseph Hedges, the Creative Director of Branding by Garden. It\u2019s hard to be too precise on what inspired me to pursue a life of design, but retrospectively. I can say that I enjoy the process of creative play, the idea of starting out with nothing and ending with something. That process always seemed to bring me joy no matter what it was I was doing.<\/p>\n\n\n\n

It’s a tremendous honour that validates the dedication and hard work our team put into every branding project. Such recognition motivates us to push boundaries, inspire others, and continue evolving as designers.<\/p>\n\n\n\n

Winning gives us the recognition we deserve and helps to open doors to new collaborations. Increased visibility for our work, and boosted confidence within the team.<\/p>\n\n\n\n

At the end of the day, with the process of design being a complex road of client opinion. And customer acceptance, it brings questions to the \u2018designer\u2019 around \u2019me, client, result for the masses\u2019. Awards are a way of us getting feedback from like-minded people. While setting the standard for the leading edge of what we do.<\/p>\n\n\n\n

Q2<\/h2>\n\n\n\n

Experimentation is central to our process\u2014it is the only real way that allows for new discovery and innovation. Without experimentation, we cannot find new and interesting ways to express ourselves. And in a world of ever-increasing AI content, originality is king, and the only way to get there is through experimentation. The mistake or the discovered approach is far more powerful than painting by numbers.<\/p>\n\n\n\n

The wings of a butterfly are always unique, and yet you recognise them straight away and can even identify which exact species. I love the fact that things can be different but the same; this is something I like to bring into our work, where we can.<\/p>\n\n\n\n

Good design is extremely hard to find. Try building a creative team, and you quickly learn, there are many designers out there, but finding the special ones is tough. Clients may see me do something quickly in a meeting and think “That\u2019s easy, I\u2019m only paying for the time it took to do that!”.<\/p>\n\n\n\n

The reality is it took 30+ years and probably several weeks of thinking, plus research, strategy, etc. So, the design process takes, first of all, an excellent team, then you need knowledge, benchmarking, audits, a clear strategy and lots of play.<\/p>\n\n\n\n


<\/i><\/a><\/i><\/a> <\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

here<\/a>.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Joseph Hedges leads Branding by Garden as its Creative Director. Shaping brands through a process that balances logic, intuition, and experience. 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