{"id":40906,"date":"2025-07-07T10:43:51","date_gmt":"2025-07-07T10:43:51","guid":{"rendered":"https:\/\/muse.international\/?p=40906"},"modified":"2025-07-09T13:06:52","modified_gmt":"2025-07-09T13:06:52","slug":"interview-avi-singh-newyork-design-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-avi-singh-newyork-design-winner\/","title":{"rendered":"“Design Is Not a Checklist” – Avi Singh Remarks on Design Excellence"},"content":{"rendered":"\n

With a career spanning top tech companies, Avi Singh applies a flexible design philosophy that prioritizes user understanding over aesthetic alone. His background in both creativity and research informs his ability to create impactful, lasting experiences.<\/p>\n\n\n\n

Avi Singh P1<\/h4>\n\n\n\n

From an early age, I was drawn to sketching and painting. As I matured, my interests shifted toward technology and computer-based careers. UX and product design emerged as the natural path for me to follow.<\/p>\n\n\n\n

For the past 15 years, I have worked as a product designer and researcher, contributing to several Silicon Valley companies. Throughout my career, I have focused on designing solutions that make work and daily life easier for countless users.<\/p>\n\n\n\n

Being recognize by my peers for my work is a great honor. I thank the NY Product Design Awards organization and the team of judges for this honor. I\u2019m grateful for the support of my colleagues and the opportunities I\u2019ve had. I look forward to continuing to contribute and make a positive impact.<\/p>\n\n\n\n

This award has provided peer validation of my skills and accomplishments, boosting my credibility and professional reputation.<\/p>\n\n\n\n

P2<\/h4>\n\n\n\n

Experimentation plays a big role in my design process. There are a lot of unknowns in any new design project. Working through these unknowns and creating something unique and brilliant is a matter of experimentation. Experimentation allows us designers to see what is most valuable for users and pleasing. Without experimentation there will be solutions that get lost in the rush to complete a project.<\/p>\n\n\n\n

I drew inspiration for a project from a sci-fi show. The branding and fonts used in the show expanse really inspired me. In addition to that I am a huge fan of Ikea branding, layout and simplicity and try to look for inspiration in their stores, apps and their manuals. Ikea manuals are very detail yet do not require reading instructions. All the instructions are in simple graphics which match the real world furniture pieces. So, I am always on the lookout for examples of good design and craftsmanship.<\/p>\n\n\n\n

I drew inspiration for a project from a sci-fi show. The branding and fonts used in the TV show “Expanse” really inspired me. In addition to that, I am a huge fan of IKEA’s branding, layout and simplicity and try to look for inspiration in their stores, apps and manuals.<\/p>\n\n\n\n

IKEA manuals are very detailed yet do not require reading instructions. All the instructions are in simple graphics which match the real-world furniture pieces. So, I am always on the lookout for examples of good design and craftsmanship.<\/p>\n\n\n\n

muse.world<\/a><\/p>\n\n\n\n

https:\/\/nydesignawards.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With a career spanning top tech companies, Avi Singh applies a flexible design philosophy that prioritizes user understanding over aesthetic alone. 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