{"id":40533,"date":"2025-06-26T08:03:00","date_gmt":"2025-06-26T08:03:00","guid":{"rendered":"https:\/\/muse.international\/?p=40533"},"modified":"2025-06-30T04:27:54","modified_gmt":"2025-06-30T04:27:54","slug":"red-rock-branding-and-the-making-of-calm-with-tulane-university","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/red-rock-branding-and-the-making-of-calm-with-tulane-university\/","title":{"rendered":"Red Rock Branding and the Making of CALM with Tulane University"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Through CALM, Tulane University and Red Rock Branding launched a bold effort to inform, connect, and shift the public conversation on psychosis.<\/p>\n\n\n\n

A branding strategy campaign is the blueprint for how a brand is seen, felt, and remembered. It brings together language, design, and experience to form something people can connect with. In most industries, that connection might be about lifestyle or innovation but in healthcare, it\u2019s personal. The audience shifts in healthcare as it\u2019s not about selling to buyers. But communicating with those who need support, guidance, and reassurance. The challenge lies in speaking with clarity while carrying the weight of trust, empathy, and often vulnerability.<\/p>\n\n\n\n

Moreover, with a goal to open up more thoughtful conversations around psychosis. Tulane University brought in Red Rock Branding, whose work centers on amplifying causes that matter. Unlike a typical campaign, this effort demanded communication that encouraged openness and visuals that fostered curiosity over apprehension. With careful focus, Red Rock helped Tulane reframe the dialogue, making a complex issue more accessible and compassionate.<\/p>\n\n\n\n

At the center of the campaign was a key challenge: how does one reach someone who needs help but doesn\u2019t yet recognize the signs? With CALM (Clear Answers to Louisiana Mental Health), Tulane and Red Rock focused on creating a tone that felt safe and grounded. One that made space for questions without judgment and encouraged reflection without fear.<\/p>\n\n\n\n

Therefore, the goal was to make information easy to find and even easier to understand. By addressing common myths and reducing stigma. Ultimately, the campaign helped shorten the path to care and raise awareness of early psychosis. The response was immediate \u2014 clicks saw an increase, and conversations began to shift.<\/p>\n\n\n\n

Red Rock Branding leaned into creativity to break through the noise, crafting a campaign that felt accessible, urgent, and deeply human. Their social media strategy drove an 18% increase in followers, a 7,000% spike in impressions, and over 15,000 views on YouTube. Proof that thoughtful content can drive real attention. But the numbers told a bigger story: that many still go undiagnosed, often due to fear or lack of understanding. By blending healthcare insight with bold, clear messaging, the team reached audiences who might otherwise be missed \u2014 and helped CALM secure continued funding in a tight public health landscape.<\/p>\n\n\n\n

Through the close collaboration between Tulane University, CALM, and Red Rock Branding. The message found its way into communities, sparked conversations, and helped move the needle on early intervention. The impact was clear, and so was the recognition: the campaign earned a Gold win in the 2025 TITAN Health Awards under the Marketing Campaign \u2013 Branding Strategy Campaign category, a nod to the strength of strategy, creativity, and shared purpose.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Title: CALM<\/a><\/p>\n\n\n\n

Entrant Company: Red Rock Branding<\/a><\/p>\n\n\n\n

Client: Tulane University<\/a><\/p>\n\n\n\n

Winning Category: Marketing Campaign – Branding Strategy Campaign<\/p>\n\n\n\n

Explore the 2025 TITAN Health Awards: Season 1 and uncover the full winner announcement showcasing<\/a> the innovative campaigns transforming healthcare marketing today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Through CALM, Tulane University and Red Rock Branding launched a bold effort to inform, connect, and shift the public conversation on psychosis. 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