{"id":40482,"date":"2025-06-26T08:45:00","date_gmt":"2025-06-26T08:45:00","guid":{"rendered":"https:\/\/muse.international\/?p=40482"},"modified":"2025-06-23T03:03:22","modified_gmt":"2025-06-23T03:03:22","slug":"dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/","title":{"rendered":"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage"},"content":{"rendered":"\n

Growing up surrounded by her father\u2019s passion for Chinese calligraphy and poetry, Dian Huang found her own creative voice in typography and graphics. She brings over 13 years of hands-on experience across brand design, visual design, and 3D video.<\/p>\n\n\n\n

Q1. Congratulations on winning the MUSE Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?<\/strong><\/p>\n\n\n\n

My name is Dian Huang. I have been working in the design field for 13 years and hold a Bachelor of Arts in Design. I have extensive hands-on experience and have worked on a wide range of projects, including\u2014but not limited to\u2014brand design, visual design, and 3D video design.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q2. What does being recognized in the MUSE Design Awards mean to you?<\/strong><\/p>\n\n\n\n


I think this might have something to do with my dad. He loves Chinese calligraphy and poetry, and his passion for writing sparked my interest in typography and graphics. It had a significant impact on my decision to pursue design as a major when I grew up.<\/p>\n\n\n\n

Design is another form of emotional expression, and it allows me to turn my ideas into reality. I find the process of creating deeply engaging.<\/p>\n\n\n\n

Q3. Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today\u2019s industry?<\/strong><\/p>\n\n\n\n

I currently work at Ant Group, a company focused on technological innovation. My role primarily involves overseeing the visual presentation of the company’s core brand in market communications, including creative concept development, design execution, and post-optimization.<\/p>\n\n\n\n

The projects I work on span various forms of creative expression, including\u2014but not limited to\u2014brand design, graphic poster design, packaging design, 3D video design, and offline exhibition design. Additionally, as design trends evolve, I incorporate the use of AIGC (Artificial Intelligence Generated Content) into creative presentations.<\/p>\n\n\n\n

Q4. What role does experimentation play in your creative process? Can you share an example?<\/strong><\/p>\n\n\n\n

For me, design is a way to express myself, solve problems, and create value. It\u2019s not just about aesthetics, but also about deeply understanding user needs\u2014through insight and analysis\u2014to create work that is both creative and meaningful.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q5. What’s the most unusual source of inspiration you’ve ever drawn from for a project?<\/strong><\/p>\n\n\n\n

To be honest, I don’t have a specific favorite style. I tend to create designs that make an immediate visual impact or evoke thought-provoking concepts.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Winning Entry <\/p>\n\n\n\n

Design of Yu’E bao Intangible Cultural Heritage<\/a><\/h6>\n\n\n\n

<\/p>\n\n\n\n

Explore the journey of Doga Bircan<\/a>, the Gold Winner of the 2025 MUSE Creative Awards. She\u2019s a designer and storyteller who blends purpose with craft to create mission-driven, people-centered brands that leave a lasting impact.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Growing up surrounded by her father\u2019s passion for Chinese calligraphy and poetry, Dian Huang found her own creative voice in typography and graphics. She brings over [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":40503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,372,553,397],"tags":[9,12,382],"yoast_head":"\nDian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage<\/title>\n<meta name=\"description\" content=\"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage\" \/>\n<meta property=\"og:description\" content=\"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T08:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T03:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2025\/06\/MCA-dian-hua-thumb-jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maizura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maizura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/\",\"url\":\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/\",\"name\":\"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2025-06-26T08:45:00+00:00\",\"dateModified\":\"2025-06-23T03:03:22+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\"},\"description\":\"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\",\"name\":\"Maizura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"caption\":\"Maizura\"},\"url\":\"https:\/\/muse.international\/index\/author\/maizura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage","description":"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/","og_locale":"en_US","og_type":"article","og_title":"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage","og_description":"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.","og_url":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2025-06-26T08:45:00+00:00","article_modified_time":"2025-06-23T03:03:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/muse.international\/wp-content\/uploads\/2025\/06\/MCA-dian-hua-thumb-jpg.jpg","type":"image\/jpeg"}],"author":"Maizura","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Maizura","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/","url":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/","name":"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2025-06-26T08:45:00+00:00","dateModified":"2025-06-23T03:03:22+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86"},"description":"Winner interview with Dian Huang for Design of Yu'E bao Intangible Cultural Heritage, the Gold Winner of the 2025 MUSE Creative Awards.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/dian-huang-on-crafting-visual-stories-that-honor-yue-baos-heritage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Dian Huang on Crafting Visual Stories that Honor Yu\u2019E Bao\u2019s Heritage"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86","name":"Maizura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","caption":"Maizura"},"url":"https:\/\/muse.international\/index\/author\/maizura\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/40482"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=40482"}],"version-history":[{"count":5,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/40482\/revisions"}],"predecessor-version":[{"id":40502,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/40482\/revisions\/40502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/40503"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=40482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=40482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=40482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}