{"id":40152,"date":"2025-06-24T09:30:00","date_gmt":"2025-06-24T09:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=40152"},"modified":"2025-06-23T02:58:51","modified_gmt":"2025-06-23T02:58:51","slug":"interview-songwon-kim-sanghwan-lee-lda-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-songwon-kim-sanghwan-lee-lda-winner\/","title":{"rendered":"Global Roots, Everyday Design: A Dialogue with Songwon Kim & Sanghwan Lee"},"content":{"rendered":"\n

United by a global lens and a shared belief in design\u2019s power to communicate across boundaries, Songwon Kim and Sanghwan Lee bring nuance and clarity to brand storytelling at Kiss Products. Their combined backgrounds in visual communication. And advertising fuel a thoughtful approach to creating packaging that feels both personal and universal.<\/p>\n\n\n\n

Songwon Kim & Sanghwan Lee Q1<\/h2>\n\n\n\n

Songwon Kim: I\u2019m Hailey Songwon Kim, a Seoul-born, New York-based graphic and brand designer. Influenced by my architect mother, art and design surrounded me from an early age\u2013galleries, cityscapes. And studio visits were our usual itinerary. I began in fine arts, but gradually gravitated toward design\u2019s subtle power to shape daily behaviour. From the crease of a carton to the cadence of type.<\/p>\n\n\n\n

That fascination led me to complete a master\u2019s degree in Visual Communication Design at the School of the Art Institute of Chicago. And today I craft cross-cultural brand stories at KISS USA. Turning insights into identities that make everyday interactions intuitive and meaningful.<\/p>\n\n\n\n

Sanghwan Lee: I grew up across cultures\u2014South Korea, Arizona, Dubai, Indonesia, and now New York. Early on, I struggled with language, which taught me that communication isn\u2019t just verbal. That\u2019s how I became drawn to visual storytelling.<\/p>\n\n\n\n

Experiencing different cultures shaped my perspective and deepened my interest in design that connects instinctively. I studied Advertising at the School of Visual Arts to develop that ability further, and now work at Kiss Products, focusing on packaging as a tool for meaningful consumer connection. My goal is to create a design that feels natural, inclusive, and emotionally resonant\u2014no translation needed.<\/p>\n\n\n\n

Q2<\/h2>\n\n\n\n

Songwon Kim & Sanghwan Lee: Being recognised by the London?Design?Awards feels like a meaningful affirmation that thoughtful design. Design that prioritises experience, accessibility, and cultural relevance\u2014matters. As designers, we often question whether the ideas we pursue resonate beyond our own perspectives.<\/p>\n\n\n\n

This recognition reminds us that the values we care about\u2014making design more inclusive, playful. And socially connective\u2014can be shared and appreciated by a wider audience. It\u2019s not just a milestone for us, but a moment that makes us feel seen as part of a larger design conversation. It encourages us to keep creating with empathy and intention.<\/p>\n\n\n\n

Sanghwan Lee: Receiving recognition for both Minimix and Re:leaf at the London Design Awards. Has been a defining early milestone in my career. These were among the first projects where I had full creative ownership\u2014from concept to execution. And the experience of seeing them resonate internationally has been both grounding and motivating.<\/p>\n\n\n\n

It reaffirmed that the ideas I care about\u2014design that challenges convention. Invites interaction, and considers sustainability\u2014have real relevance beyond the studio.<\/p>\n\n\n\n

Professionally, it\u2019s help build credibility, spark new conversations, and open up opportunities for more collaborative and experimental work. More than anything, it\u2019s laid the foundation for how I want to move forward as a designer\u2014with purpose, clarity, and curiosity.<\/p>\n\n\n\n

 <\/p>\n\n\n\n


<\/i><\/a><\/i><\/a> <\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

here<\/a>.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

United by a global lens and a shared belief in design\u2019s power to communicate across boundaries, Songwon Kim and Sanghwan Lee bring nuance and clarity to [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":40155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,553],"tags":[504,541],"yoast_head":"\nInterview with Songwon Kim & Sanghwan Lee | London Design Awards Winner<\/title>\n<meta name=\"description\" content=\"United by a global lens and a shared belief in design\u2019s power to communicate across boundaries, Songwon Kim and Sanghwan Lee bring nuance...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-songwon-kim-sanghwan-lee-lda-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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