{"id":38023,"date":"2025-04-23T09:00:00","date_gmt":"2025-04-23T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=38023"},"modified":"2025-04-22T04:59:51","modified_gmt":"2025-04-22T04:59:51","slug":"how-joanne-sanders-president-of-ewise-marketing-transformed-email-marketing","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/how-joanne-sanders-president-of-ewise-marketing-transformed-email-marketing\/","title":{"rendered":"How Joanne Sanders, President of EWISE Marketing, Transformed Email Marketing"},"content":{"rendered":"\n

Joanne Sanders is the founder and President of EWISE Marketing and Communications, a bold agency rooted in Atlanta. With a background in sales, she built EWISE to fuse sharp strategy with standout creative\u2014driving real results. She now leads growth, partnerships, and team expansion with purpose and precision.<\/p>\n\n\n\n

1. Congratulations, NY Digital Awards Winner! Could you please provide a brief introduction of yourself?<\/strong><\/p>\n\n\n\n

My name is Joanne Sanders, and I am the President and founder of EWISE Marketing and Communications. We are a full-service marketing agency based in the Atlanta Metro Area of Georgia.<\/p>\n\n\n\n

I am also a former sales executive who saw an opportunity to develop a new kind of marketing agency\u2014one that combines bold creativity with laser-focused targeting to deliver beautifully impactful campaigns and initiatives that drive growth.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q2. What made you become \/ why did you choose to become a digital creator or designer?<\/strong><\/p>\n\n\n\n

Back when EWISE started more than 16 years ago, social selling was just beginning to gain traction. In fact, some of our earliest clients came through social selling efforts.<\/p>\n\n\n\n

From the start, we recognized the power of digital, and the opportunity to be creative in an emerging space was truly exciting. Sixteen years later, we’re still driven by the possibilities that digital continues to offer.<\/p>\n\n\n\n

Q3. Tell us more about your business \/ company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

As President, my role is to drive growth, scalability, and quality across the organization. That means bringing in new customers, recruiting team members, engaging partners, developing scalable infrastructures, and helping to establish and enforce standards throughout the company.<\/p>\n\n\n\n

Running a business isn\u2019t for the faint of heart, but when you love the impact of what you do, it\u2019s absolutely worth it.<\/p>\n\n\n\n

Q4 What do you think defines “good” digital creativity?<\/strong><\/p>\n\n\n\n

In my opinion, creativity should drive emotions and decisions through targeted design and messaging. Simply making something look pretty isn\u2019t creative.<\/p>\n\n\n\n

Doing something wild that doesn\u2019t make sense isn\u2019t creative either. Good creative work is uniquely thoughtful and meaningful\u2014that\u2019s what drives the intended emotions, which in turn drive action.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q5. Can you describe about your thought process, and how it contributes towards your creativity?<\/strong><\/p>\n\n\n\n

Like many agencies, we hold internal brainstorming sessions. During these sessions, we start with the goal in mind, then explore different ways of visualizing and achieving\u2014or even exceeding\u2014those objectives.<\/p>\n\n\n\n

Having a framework allows us to guide creativity along a path that generates results. It may seem counterintuitive to some, but structure often drives incredibly impactful creativity.<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

<\/p>\n\n\n\n

Star Spangled Sales Email<\/a><\/p>\n\n\n\n

Explore the journey of Dian Wang<\/a>, the Silver Winner of the 2024 NY Digital Awards. His work blends traditional art with modern technology to craft immersive, multi-sensory experiences. As a visual artist, music producer, and founder of Asian Tribe and DDD Studio, he pushes the boundaries of digital space design, visual art, and music.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Joanne Sanders is the founder and President of EWISE Marketing and Communications, a bold agency rooted in Atlanta. With a background in sales, she built EWISE [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":38077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[58,492,382],"yoast_head":"\nHow Joanne Sanders, President of EWISE Marketing, Transformed Email Marketing<\/title>\n<meta name=\"description\" content=\"Winner interview with Joanne Sanders from the United States, the Silver Winner of the 2024 NY Digital Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/how-joanne-sanders-president-of-ewise-marketing-transformed-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Joanne Sanders, President of EWISE Marketing, 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