{"id":37808,"date":"2025-04-23T09:05:00","date_gmt":"2025-04-23T09:05:00","guid":{"rendered":"https:\/\/muse.international\/?p=37808"},"modified":"2025-05-06T01:42:02","modified_gmt":"2025-05-06T01:42:02","slug":"hyundai-mobis-connects-with-the-next-generation-shares-jun-hyuk-kim","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/hyundai-mobis-connects-with-the-next-generation-shares-jun-hyuk-kim\/","title":{"rendered":"Hyundai MOBIS Connects with the Next Generation | Shares Jun Hyuk Kim"},"content":{"rendered":"\n<p>Hyundai MOBIS, the world\u2019s 6th-largest automotive parts supplier with nearly 50 years of experience, is at the forefront of smart mobility innovation, developing key technologies in autonomous driving, connectivity, and electrification. In a bold branding move aimed at Millennial and Gen Z audiences, the company blended technical insight with approachable humor to highlight its pivotal role in shaping the future of mobility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hyundai Mobis Q1<\/h3>\n\n\n\n<p>Hyundai MOBIS is the 6th largest automotive parts supplier globally, with 47 years of experience serving the mobility industry. We provide a wide range of parts, technologies, and solutions to global OEMs.<\/p>\n\n\n\n<p>As a B2B mobility leader, we\u2019re aligned with the industry&#8217;s rapid transformation. Our focus is on developing core technologies in autonomous driving, connectivity, and electrification to drive the future of smart mobility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q2<\/h3>\n\n\n\n<p>Winning the MUSE Creative Awards is a momentous achievement for Hyundai MOBIS, both internally and externally. This marks our first global branding campaign, crafted with a deliberate focus on elevating brand awareness on an international scale.<\/p>\n\n\n\n<p>As a company specializing in mobility solutions rather than complete vehicles, our primary objective was to communicate our key technologies in a way that is both intuitive and engaging. We aimed to clarify our role in the mobility industry without misconceptions, ensuring that consumers and stakeholders recognize our contributions beyond the traditional automotive space.<\/p>\n\n\n\n<p>Receiving this prestigious recognition reaffirms our efforts and provides us with a powerful platform to amplify our global presence in the mobility sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q3<\/h3>\n\n\n\n<p>Our vision was to effectively communicate Hyundai MOBIS&#8217; role to the future consumers of mobility\u2014the global Millennial and Gen Z\u2014who will be the driving force in the industry over the next 10 to 20 years. We wanted to succinctly showcase who we are, the innovations we bring, and how we are preparing for the mobility ecosystem of the future.<\/p>\n\n\n\n<p>To achieve this, we opted for a creative approach that balances information with entertainment. Rather than adopting a traditional, serious tone, we infused our branding campaign with universally relatable humor, making the content more accessible and engaging for a global audience.<\/p>\n\n\n\n<p>Compared to our competitors, this project sits uniquely at the intersection of B2B and B2C branding. While many tech-driven brands focus on futuristic aesthetics, we aimed to position Hyundai MOBIS as a company that not only develops advanced automotive technologies but also plays a crucial role in shaping a smarter, more seamless mobility experience now and beyond.<\/p>\n\n\n\n<p>______<\/p>\n\n\n\n<p>One of our biggest challenges was ensuring that Hyundai MOBIS was not perceived merely as an automotive brand. While sleek automotive advertisements have their appeal, our goal was to establish our distinct identity as a mobility solutions provider that integrates both hardware and software.<\/p>\n\n\n\n<p>Another challenge was addressing generational shifts in how mobility is perceived. Our research indicated that Millennials and Gen Z view mobility through a broader, more integrated lens compared to previous generations. To bridge this gap, we carefully crafted a brand film that resonated with their expectations while maintaining Hyundai MOBIS\u2019 technological authenticity.<\/p>\n\n\n\n<p>(read more <a href=\"https:\/\/nyxawards.com\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">here<\/a>.)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/marketcrestagency\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-facebook\" style=\"\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/marketcrest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\"><i class=\"icon-globe-line\" style=\"\" aria-hidden=\"true\"><\/i><\/a><\/p>\n\n\n\n<p><em>Read more about the interview with Michele Mardorf for Colliding Waves <a href=\"https:\/\/muse.international\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai MOBIS, the world\u2019s 6th-largest automotive parts supplier with nearly 50 years of experience, is at the forefront of smart mobility innovation, developing key technologies in<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":37819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,397],"tags":[9,446,415,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Hyundai MOBIS | NYX Awards Winner<\/title>\n<meta name=\"description\" content=\"Hyundai MOBIS, the world\u2019s 6th-largest automotive parts supplier with nearly 50 years of experience, is at the forefront of smart...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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