{"id":37089,"date":"2025-03-31T10:42:00","date_gmt":"2025-03-31T10:42:00","guid":{"rendered":"https:\/\/muse.international\/?p=37089"},"modified":"2025-04-02T03:14:28","modified_gmt":"2025-04-02T03:14:28","slug":"the-golden-age-of-advertising","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/the-golden-age-of-advertising\/","title":{"rendered":"The Golden Age of Advertising"},"content":{"rendered":"\n

Bottle Rocket Media recently teamed up with Basis Technologies to launch the “Golden Age of Advertising” campaign at Adweek NYC 2024 which propelled them to victory in the recent 2024 Vega Digital Awards under the Video \/ Online Video (Single) – Business to Business category. The inspiration that the project set out was to evoke the spirit of classic advertising culture from the 1940s through the 1960s, drawing inspiration from vintage aesthetics and the artistic approach of that period. This collaborative approach brought a distinct appeal to the current modern advertising automation platform, highlighting the power of nostalgia as a means to captivate audiences in such a competitive market.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Golden Age of Advertising P1<\/h2>\n\n\n\n

Working closely with Basis Technologies’ in-house marketing team led by CMO Katie McAdams. Bottle Rocket Media took a script and set of concepts and transformed them into a visually fascinating narrative. To enhance further the concepts for the campaign. Director Jessica Batson was selected as the key person to lend her artistic vision. Her contribution played a crucial role that established the perfect tone for the campaign.<\/p>\n\n\n\n

P2<\/h2>\n\n\n\n

The video was made as a hero video, typically placed content on websites,. Landing pages, or even billboards to grab attention and convey a brand’s message which in turn encourages engagement. The hero video produced for the campaign featured a vintage feel while delivering a contemporary message. The video premiered across a wide range of platforms, including streaming services, digital out-of-home placements, and targeted online spots. During Adweek, digital displays throughout Manhattan featured additional video assets that ensured the campaign’s message echoed throughout the city.<\/p>\n\n\n\n

Credits<\/strong><\/h5>\n\n\n\n

Entrant Name: Vega Digital Awards<\/a><\/p>\n\n\n\n

Entrant Company: <\/p>\n\n\n\n

Winning Category: Video \/ Online Video (Single) – Entertainment<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bottle Rocket Media recently teamed up with Basis Technologies to launch the “Golden Age of Advertising” campaign at Adweek NYC 2024 which propelled them to victory [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":37102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[58,59],"yoast_head":"\nThe Golden Age of Advertising<\/title>\n<meta name=\"description\" content=\"Bottle Rocket Media recently teamed up with Basis Technologies to launch the "Golden Age of Advertising" campaign at Adweek...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/the-golden-age-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Golden Age of 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