{"id":36104,"date":"2025-03-06T08:30:00","date_gmt":"2025-03-06T08:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=36104"},"modified":"2025-03-03T09:55:33","modified_gmt":"2025-03-03T09:55:33","slug":"inside-the-f1-themed-experience-led-by-scott-mansfield-at-ewi-worldwide","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/inside-the-f1-themed-experience-led-by-scott-mansfield-at-ewi-worldwide\/","title":{"rendered":"Inside the F1 Themed Experience Led by Scott Mansfield at EWI Worldwide"},"content":{"rendered":"\n

Scott Mansfield, Retail Creative Director at EWI Worldwide, brings 16 years of experience leading designers and engineers to create innovative retail solutions. A hands-on leader, he fosters collaboration to drive standout client experiences.<\/em><\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

I\u2019m the Retail Creative Director at EWI Worldwide, bringing over 16 years of experience in the retail industry. My journey began at the Milwaukee Institute of Art and Design, where I focused on Industrial Design.<\/p>\n\n\n\n

Early on, I developed a passion for furniture design and took a course in environmental design, which ignited my love for envisioning branded spaces. Today, I lead a talented team of designers and engineers, crafting unique activations in partnership with some of the most recognizable brands in the industry.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

From a young age, I\u2019ve always been passionate about drawing and knew I wanted to be an artist. As a designer, I focused on the details, striving to perfect my visualization skills while gaining a deep understanding of how things are made and why.<\/p>\n\n\n\n

My love for creativity is matched by a fascination with engineering; I believe that while a beautiful design is important, understanding its construction is essential. This blend of creativity and technical knowledge is crucial when developing unique solutions to complex problems.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

EWI is a privately owned company that originated in the exhibit industry, where we found parallels that can be translated into retail. To focus on this sector, we established a division dedicated to retail, specifically targeting automotive, specialty retail, and consumer electronics.<\/p>\n\n\n\n

We specialize in design, engineering, and build-out of brand activations across various verticals. As the Retail Creative Director, I lead a talented team of designers and engineers to deliver unique solutions for our clients. I consider myself a working manager, actively collaborating with my team to ensure we reach our fullest potential.<\/p>\n\n\n\n

Q4. What’s your favorite part of the creative process and why?<\/strong><\/p>\n\n\n\n

To me, creativity is about envisioning the unseen\u2014using critical thinking to formalize and visually communicate ideas that solve complex problems. It extends beyond design; it encompasses how we engage with clients, discuss potential projects, and creatively express their brands in retail.<\/p>\n\n\n\n

From a business perspective, creativity also involves balancing sales objectives with innovative solutions. I’ve learned that creative skills are essential not only for design but also for understanding broader perspectives from multiple vantage points.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and\/or design? <\/strong><\/p>\n\n\n\n

With experience comes an intuitive understanding of what the client is seeking. To make an idea truly creative, it\u2019s essential to push beyond the status quo.<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

Kia CES<\/a><\/p>\n\n\n\n

T-Mobile F1 Interactive Racing Activation<\/a><\/p>\n\n\n\n

<\/h6>\n\n\n\n

Explore the journey of the Tammy Fernos<\/a>, the Silver Winner of the 2024 MUSE Creative Awards. An event manager at Exhibit Craft, she is a lifelong creative passionate about crafting unforgettable experiences. With expertise in event design and management, she transforms ideas into inspiring moments, constantly pushing boundaries and igniting curiosity.<\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Scott Mansfield, Retail Creative Director at EWI Worldwide, brings 16 years of experience leading designers and engineers to create innovative retail solutions. 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