{"id":35057,"date":"2025-01-20T10:45:00","date_gmt":"2025-01-20T10:45:00","guid":{"rendered":"https:\/\/muse.international\/?p=35057"},"modified":"2025-01-14T03:09:25","modified_gmt":"2025-01-14T03:09:25","slug":"behind-the-screens-on-rethinking-digital-experiences-with-yujia-ke-ting-shu","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/behind-the-screens-on-rethinking-digital-experiences-with-yujia-ke-ting-shu\/","title":{"rendered":"Behind the Screens on Rethinking Digital Experiences with Yujia Ke &#038; Ting Shu"},"content":{"rendered":"\n<p>Yujia Ke and Ting Shu are product designers with a background in Human-Computer Interaction from the University of Michigan, specializing in crafting user-focused digital experiences. Driven by a shared passion for innovation, they excel in integrating AI and design principles to reimagine traditional approaches, solve real-world challenges, and create impactful solutions that inspire and improve lives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yujia Ke Ying Shu Q1<\/h2>\n\n\n\n<p>Hi! We are Yujia Ke and Ting Shu; we&#8217;re both product designers specializing in Human-Computer Interaction from the University of Michigan. With a shared passion for creating innovative digital experiences, we have worked on projects that integrate AI and user-centric design principles to solve real-world challenges effectively.<\/p>\n\n\n\n<p>Our inspiration stems from a desire to enhance everyday experiences through technology. Embarking on this project allowed us to explore how design can seamlessly merge safety, entertainment, and personalization to transform group travel into a memorable adventure.<\/p>\n\n\n\n<p>We collaborated with General Motors to design an AI-powered HMI interface for the Cadillac Escalade 2025. This project reflects our commitment to leveraging academic expertise and industry collaboration to drive impactful innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q2<\/h2>\n\n\n\n<p>Innovation means rethinking traditional approaches and creating solutions that address unmet needs while inspiring users. It\u2019s about transforming challenges into opportunities to elevate experiences and improve lives.<\/p>\n\n\n\n<p>Our award-winning project is an AI-powered HMI interface for the Cadillac Escalade 2025, designed to enhance group travel. It provides AI navigation with real-time alerts, personalized points of interest, and safety-focused features. Passengers can interact with the system through a mobile app, enriching the travel experience and fostering collaboration among group members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q3<\/h2>\n\n\n\n<p>The idea emerged from recognizing the challenges of group travel, such as coordinating stops and ensuring everyone\u2019s interests are met. By combining user insights with emerging AI capabilities, we created a solution that simplifies planning while enhancing the journey.<\/p>\n\n\n\n<p>Balancing functionality and usability was a major challenge. Through iterative design and user testing, we refined the interface to ensure it met safety standards and was intuitive for both drivers and passengers. Collaboration with mentors and industry experts was pivotal in overcoming technical and design hurdles.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/lolaneedstosketchmooore\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-instagram\" style=\"\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/lolazhang.artstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-globe-line\" style=\"\" aria-hidden=\"true\"><\/i><\/a><\/p>\n\n\n\n<p>Read more about the interview with Balaji Dhamodharan <a href=\"https:\/\/muse.international\/?p=29045\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yujia Ke and Ting Shu are product designers with a background in Human-Computer Interaction from the University of Michigan, specializing in crafting user-focused digital experiences. Driven<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":35062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[382,419,517],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Yujia Ke &amp; Ting Shu | TITAN Innovation Awards Winner<\/title>\n<meta name=\"description\" content=\"Yujia Ke and Ting Shu are product designers with a background in Human-Computer Interaction from the University of Michigan, specializing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/behind-the-screens-on-rethinking-digital-experiences-with-yujia-ke-ting-shu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Yujia Ke &amp; 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