{"id":34986,"date":"2025-05-06T09:30:00","date_gmt":"2025-05-06T09:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=34986"},"modified":"2025-05-13T06:04:31","modified_gmt":"2025-05-13T06:04:31","slug":"ali-afsarpours-25-years-of-creative-experience-in-designing-universal-tools-that-solve-lifes-challenges","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/ali-afsarpours-25-years-of-creative-experience-in-designing-universal-tools-that-solve-lifes-challenges\/","title":{"rendered":"Ali Afsarpour’s 25 years of Creative Experience in Designing Universal Tools that Solve Life’s Challenges."},"content":{"rendered":"\n

Ali Afsarpour, born in Tehran, Iran is a seasoned designer with over 25 years of experience spanning roles such as graphic designer, art director, and creative director. As the Chief Design Director at Daria and the author of Graphic Design for Advertising, he views design as a universal tool for solving life’s challenges creatively, transcending traditional boundaries to inspire innovation in every aspect of life.<\/p>\n\n\n\n

Ali Afsarpour Q1<\/h2>\n\n\n\n

I am Ali Afsarpour, born in Tehran, Iran, in 1977. I studied graphic design and started my career working with several design companies and advertising agencies. Over the years, I have worked in roles like graphic designer, art director, and creative director. Right now, I run my own freelance design office, but I also work full-time as the Chief Design Director at Daria.<\/p>\n\n\n\n

I have been fortunate to win several international awards in graphic design and wrote a book, \u201cGraphic Design for Advertising\u201d, published in Persian. After 25 years in the industry, I just call myself a \u201cdesigner\u201d without limiting myself to one specific field.<\/p>\n\n\n\n

To start with, I don\u2019t really consider myself an artist. I think art and design are two different fields. As for why I became a designer, in the beginning, it was because design felt simple, exciting, and a bit magical to me. But over time, that reason has changed.<\/p>\n\n\n\n

Now, design is not just something I love, it has also become a central purpose in my life. I live to design, according to my own interpretation of it. I will explain more about how I define design later for you.<\/p>\n\n\n\n

Daria is a brand under \u201cMulti Ways International\u201d, a company focused on the research, development, production, and sales of smart objects. So far, we have launched two mobile phone models including our own DariaOS, an operating system based on the \u201cAndroid Open Source Project”.<\/p>\n\n\n\n

The mobile phone that won the London Design Award is actually our upcoming product launch in January 2025. My role at the company is to guide the design direction and ensure everything aligns with our goals.<\/p>\n\n\n\n

Q2<\/h2>\n\n\n\n

For me, design is about solving problems, and it is not limited to graphics nor product design or visual arts; Design applies to everything. Choosing what to wear, preparing your plate, organizing your day, and even fixing personal problems as these are all forms of design. In short, I think design is the ultimate tool for tackling life\u2019s problems creatively.<\/p>\n\n\n\n

I really appreciate designs that strike a balance between how they look and how they work. I used to be obsessed with minimalism, but now I think you should use whatever style that makes sense for the situation. The key is creating something that feels balanced and works well for the user. That said, I am a perfectionist, which could be a challenge. I sometimes have to force myself to stop tweaking things and remind myself, \u201cIt is done. don\u2019t overdo it!\u201d<\/p>\n\n\n\n


<\/i><\/a><\/i><\/a> <\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

here<\/a>.<\/em><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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