{"id":34933,"date":"2025-01-15T08:10:00","date_gmt":"2025-01-15T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=34933"},"modified":"2025-01-14T06:05:28","modified_gmt":"2025-01-14T06:05:28","slug":"marketing-the-next-era-of-gaming-juan-nieto-torres-at-odders-lab","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/marketing-the-next-era-of-gaming-juan-nieto-torres-at-odders-lab\/","title":{"rendered":"Marketing the Next Era of Gaming: Juan Nieto Torres at Odders Lab"},"content":{"rendered":"\n

Juan Nieto Torres is an economist with over a decade of experience in marketing and digital strategies, currently serving as the Marketing Lead at Odders Lab. He has contributed to innovative VR projects, including OhShape, Chess Club, and the Les Mills XR series, solidifying his expertise in the video game industry.<\/p>\n\n\n\n

Q1. Please provide us with a brief bio of yourself and your background.<\/strong><\/p>\n\n\n\n

I\u2019m an economist specialized in marketing and digital strategies, currently serving as the Marketing Lead at Odders Lab. With over a decade of experience in the video game industry, I have been fortunate to work on a range of amazing projects, from developing marketing strategies for RPGs or point and clicks, to participate as a consultant on multiple crowdfunding campaigns.<\/p>\n\n\n\n

I am passionate about video games, which helps me to do my job from a gamer’s perspective, but I also love basketball, which has always helped me to understand the importance of teamwork. And I am a big fan of Magic The Gathering, a game from which I learn that planning a good strategy with the available resources is the key to success.<\/p>\n\n\n\n

Q2. What led you to become a Game Developer \/ Marketer?<\/strong><\/p>\n\n\n\n

There are two combined factors: first, I have always liked to understand how things work from multiple perspectives. In order to work in marketing you must understand the artistic value of a product, the timelines of a development, how to make efficient use of a budget and much more.<\/p>\n\n\n\n

Secondly, my interest in video games has come from a young age, so working in this role is a no-brainer to me! Knowing from the inside the industry that I like so much as a gamer is something I’ve been passionate about since I decided to start my professional career and nowadays it still motivates me like the first day.<\/p>\n\n\n\n

Q3. What is your role in the company, and wha traits should a game developer\/marketing professional possess to be successful in their role<\/strong>?<\/p>\n\n\n\n

My role as Marketing Lead is twofold: to ensure that our project campaigns are successful, and to manage a team to achieve it. Big VR projects are challenging, and you can\u2019t be succesful without collective, so that’s one of the most important keys: be a good team player. Try to do your best to make your talent shine, and help others’ talent shine as well.<\/p>\n\n\n\n

Academically, in marketing we have very different profiles: from journalists to video editors, community managers or technical artists. Try to understand what each person in a department does, but specialize in what you are best. In small video game projects it is good to be an all-around profile, but if you want to grow in big projects, you will have to focus your talent on what is really useful.<\/p>\n\n\n\n

And last but not least: you must be passionate about what you do (that\u2019s why I work in video games!). Experience and technical knowledge are extremely valuable, but attitude is even more important.<\/p>\n\n\n\n

Q4. Tell us about more your studio\/company.<\/strong><\/p>\n\n\n\n

Let me summarize Odders in 4 key points: Teammates with an enormous human value, lots of talent, cool projects, and ambition to innovate. It is a great ecosystem to grow and work happily! Is that enough to explain how much I like to work here everyday?<\/p>\n\n\n\n

Odders was founded in 2019, so we have done very big things in a very short period of time. As a new company, there is always room for improvement, but the adventure is being amazing.<\/p>\n\n\n\n

OhShape, Chess Club, Les MIlls XR Bodycombat, Les Mills XR Dance and Make It Stable. 5 projects successful projects in 5 years. Not many companies have achieved something like this in such a short time.<\/p>\n\n\n\n

Q5.<\/strong> What is your own definition of a great game?<\/strong><\/p>\n\n\n\n

One that is made with the player in mind and has a lot of love and hard work put into it. It must be polished, contains good art style, has good user experience and guarantees and adequate learning curve. This definition works for any video game genre, from a single player, narrative-focused, action-adventure, to a racing simulator or a turn-based RPG. That\u2019s what I like it.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Chess Club<\/a><\/p>\n\n\n\n

Les Mills XR Dance<\/a><\/p>\n\n\n\n

OhShape Ultimate<\/a><\/p>\n\n\n\n

Explore the journey of Mario Mihokovic<\/a>, a Gold Winner in the 2024 NYX Game Awards<\/em><\/em><\/em><\/em><\/em><\/em><\/em>. He is the Co-Founder and Head of Marketing\/Community at Overseer Games, a studio known for its expertise in city-building and strategy games, including titles like Patron<\/em> and Aquatico<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Juan Nieto Torres is an economist with over a decade of experience in marketing and digital strategies, currently serving as the Marketing Lead at Odders Lab. 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