Yetong Xin is an interdisciplinary artist specializing in dynamic graphics, 3D visual art, AI, XR technologies, and interactive media. Her work spans animation, film, gaming, and immersive exhibitions, with collaborations including Refik Anadol Studio, Harvard CAM Lab, and the Brooklyn Film Festival.<\/p>\n\n\n\n
Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n I am an interdisciplinary artist specializing in dynamic graphics, 3D visual art, AI, GC and XR technologies, projection, and interactive media. My work spans animation, film, gaming, advertising, immersive exhibitions, and architectural projections. Through digital media, I explore the intersection of the virtual and real, creating immersive experiences that challenge perceptions of identity, space, and reality.<\/p>\n\n\n\n As a collaborating artist with Refik Anadol Studio and Harvard CAM Lab, I have contributed to several large-scale immersive exhibition projects. My personal works have been exhibited internationally in cities such as New York, Melbourne, Beijing, Shanghai, and Budapest, and featured in exhibitions including the Utopia NYC Art Exhibition, METAXIS + PROMPT Festival, D ARCH, and the Brooklyn Film Festival. My work has been selected for academic conferences such as NeuralPS and Chinese CHI.<\/p>\n\n\n\n I earned my bachelor’s degree from Tsinghua University and am currently pursuing graduate studies at Harvard University. I have spoken at TED\u00d7Youth and the BDA Dance Forum, sharing my insights on digital art and virtual reality. My works have gained significant attention at international exhibitions, continually pushing the boundaries of art and technology and inspiring audiences to rethink the relationship between the virtual and the real.<\/p>\n\n\n\n Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n Since childhood, I have been passionate about art and animation, treating them as a personal interest that fueled my imagination and creativity. This passion grew with me over the years. During university, I was introduced to 3D motion graphics, and Beeple\u2019s work had a profound impact on me. His ability to construct virtual worlds through digital media inspired me deeply, prompting me to explore 3D design and gradually turn this interest into my professional path.<\/p>\n\n\n\n As I acquired more technical skills, I began to develop my own style. Through this process, I discovered a fascination with the interplay between the virtual and the real, and how this intersection shapes individual identity and perception. This exploration has become the core of my creative practice. I use digital media, such as 3D animation, projection, and immersive visuals, to embed virtual elements into physical spaces.<\/p>\n\n\n\n For instance, architectural projections transform buildings from mere physical structures into components of a virtual experience. When virtual imagery overlays physical spaces, their inherent properties are disrupted, creating a meeting point between the virtual and the real.<\/p>\n\n\n\n Through my work, I aim to guide viewers to experience a shift in identity between these two realms, breaking free from the constraints of everyday reality. By constantly transitioning between spaces and identities, I hope to encourage audiences to re-examine their relationship with themselves and others through virtual interactions.<\/p>\n\n\n\n For me, creation is both an avenue for exploration and a medium for expression. It not only embodies my thoughts but also offers viewers an opportunity to rethink their understanding of the world. This is the driving force behind why I chose to pursue a creative path.<\/p>\n\n\n\n Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n I am an experienced 3D artist with a diverse background in creative design across animation, immersive exhibitions, game design, and film production.<\/p>\n\n\n\n At Refik Anadol Studio, I worked as a 3D Artist, contributing to art projects that combine artificial intelligence and immersive exhibitions. My responsibilities included 3D design and creating large-scale immersive displays, delivering captivating experiences for audiences.<\/p>\n\n\n\n At Harvard FAS CAMLab, I have been a 3D Artist and Research Assistant, focusing on integrating digital media art with Asian culture to craft immersive cultural experiences. I have successfully collaborated with national museums in China to host multiple exhibitions.<\/p>\n\n\n\n In addition, I have worked with renowned companies and organizations, including NetEase Games, where I served as a Game UI and Motion Designer, contributing to the design of popular gaming projects; Bilibili, where I worked as a freelance 3D artist on dynamic video content; and Modern Sky Entertainment, where I explored the fusion of music and visuals through motion design.<\/p>\n\n\n\n My career also includes collaborations with organizations such as Blue Focus, JH Films, and other prominent studios, alongside freelance 3D art and motion design projects. These experiences have helped me develop a wide range of technical skills and a deep understanding of cross-cultural collaboration, enriching my artistic approach with diverse perspectives.<\/p>\n\n\n\n Through these practices, I continue to explore the interaction between the virtual and the real, aiming to redefine the relationship between space and identity through digital art.<\/p>\n\n\n\n Q4. What does ‘creativity’ mean to you?<\/strong><\/p>\n\n\n\n For me, creativity is a tool to break physical limitations and redefine space and identity. In my work, I focus deeply on the relationship between the virtual and the real: how reality serves as a medium for the virtual, and how the virtual, in turn, shapes reality. As a result, my work often involves a process of transforming something from reality into the virtual.<\/p>\n\n\n\n For example, I frequently use motion capture technology to record the dance movements of real-world performers, transforming these data into digital dancers and virtual imagery. These virtual images are then reintegrated into the physical world through specific mediums, blurring the boundaries between the virtual and the real.<\/p>\n\n\n\n This process is not only an exploration of technology but also a profound examination of identity, space, and perception. Through these works, I aim to encourage viewers to rethink their relationship with themselves and their surroundings as they transition between the virtual and the real.<\/p>\n\n\n\n Creativity enables me to break free from the constraints of traditional art forms and explore new modes of artistic expression. Using projection technology, I transform architecture into components of virtual experiences. Through immersive visuals, I guide audiences from physical spaces into virtual worlds, challenging their preconceived notions of reality.<\/p>\n\n\n\n This experimental approach not only represents a breakthrough in artistic expression but also offers audiences an opportunity to re-examine themselves and the world around them. Creativity allows me to continuously push the boundaries of art, discovering new possibilities hidden within the intersection of the virtual and the real.<\/p>\n\n\n\n Q5. To you, what makes a ‘creative’ idea and \/or design?<\/strong><\/p>\n\n\n\n I have always been committed to exploring this idea. For instance, I once created a set of architectural projection works for an art museum in China. This project involved designing two distinct experiences for the exterior and interior of the building, while maintaining the same content\u2014digital dancers performing. When viewers stood outside the building, they observed the dancers from a detached, spectator\u2019s perspective.<\/p>\n\n\n\n However, upon entering the building, they were surrounded by the projections of the dancers, as if stepping onto the stage and becoming part of the performance. This shift from observing to participating, from outside to inside, was achieved through a change in “perspective,” highlighting the fascinating interplay between the virtual and the real.<\/p>\n\n\n\n I believe this transformation of identity through perspective is one of the most captivating aspects of creative design. It not only provides audiences with a novel experience but also encourages them to deeply reflect on their relationship with themselves and the world around them. This pursuit of new perspectives is a constant goal in my creative journey.<\/p>\n\n\n\n Winning Entry<\/p>\n\n\n\n NOMAD<\/a><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Yetong Xin is an interdisciplinary artist specializing in dynamic graphics, 3D visual art, AI, XR technologies, and interactive media. Her work spans animation, film, gaming, and [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":35125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"\n
For me, a creative idea means a completely new “perspective,” a unique way of looking at a problem. When we live in a collective environment, our perspectives are often unconsciously influenced and homogenized. As a creator, it\u2019s essential to revisit familiar issues from a different angle, propose new concepts, and create works that inspire reflection. This shift in perspective lies at the heart of creativity.<\/p>\n\n\n\nExplore the journey of Victor Sosa<\/a>, a Gold Winner in the 2024 MUSE Creative Awards. He is a bilingual marketing expert and serves as the Head of Strategy and Creative at The Service Shop Marketing Agency, specializing in brand positioning and consumer segmentation. He has worked with prominent organizations such as The Coca-Cola Company, Ahold-Delhaize USA, British-American Tobacco, and others.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h6>\n\n\n\n