{"id":34825,"date":"2025-01-16T08:30:00","date_gmt":"2025-01-16T08:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=34825"},"modified":"2025-01-14T02:35:42","modified_gmt":"2025-01-14T02:35:42","slug":"inside-the-mind-of-victor-sosa-head-of-strategy-and-creative-at-the-service-shop-marketing-agency","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/inside-the-mind-of-victor-sosa-head-of-strategy-and-creative-at-the-service-shop-marketing-agency\/","title":{"rendered":"Inside the Mind of Victor Sosa, Head of Strategy and Creative at The Service Shop Marketing Agency"},"content":{"rendered":"\n

Victor Sosa is a bilingual marketing leader and the Head of Strategy and Creative at The Service Shop Marketing Agency, where he excels in brand positioning and consumer segmentation. His career includes impactful collaborations with industry giants such as The Coca-Cola Company, Ahold-Delhaize USA, British-American Tobacco, and Sheetz.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

My name is Aihui Dong and I’m an international producer and creative consultant with 17 years of experience bridging East-West creative industries. My career spans film production, curation, and art education.<\/p>\n\n\n\n

My work includes 23 productions across narrative features, shorts, and VR works. These projects have screened at major festivals, including Berlinale, Warsaw, and SXSW, as well as prestigious venues in Los Angeles, New York, Milan, Shanghai, and Beijing. I serve as a jury member for the China International VR Film Festival, the Luoying Action Film Festival, and other competitions.<\/p>\n\n\n\n

As an industry thought leader, I have authored three books on cinema and art education. My analysis frequently appears in EastWest Entertainment, Cinehello, and TMeng, reaching over 300,000 professionals in China\u2019s creative sector. My work has also earned international recognition through award programs and film honors.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

Stories have always moved me, especially ones that cross cultures. Being exposed to Chinese and Western perspectives, I saw how creative content could speak to everyone, regardless of their origins. That’s what pulled me into telling stories that connect people.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

I work as an international producer and creative consultant across independent, commercial, and public projects. My focus is on creating content that bridges international audiences, whether for businesses, film festivals, or government initiatives.<\/p>\n\n\n\n

I also serve as an industry consultant, advising on international collaboration and development for festivals, institutions, and cultural programs.<\/p>\n\n\n\n

Q4. What does ‘creativity’ mean to you?<\/strong><\/p>\n\n\n\n

Where borders fade, stories bloom.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and \/or design?<\/strong><\/p>\n\n\n\n

Creative work should both surprise and feel inevitable to me. It grabs the audience in ways they recognize but leads them in unexpected directions. The best ideas make us see the ordinary in a new light.<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

Wondersauce & Dairy Farmers of America<\/a><\/p>\n\n\n\n

Explore the journey of John Sampogna<\/a>, a Gold Winner in the 2024 MUSE Creative Awards. <\/em><\/em><\/em><\/em><\/em><\/em>He is the Chief Executive Officer and Co-Founder of Wondersauce, bringing over 15 years of expertise in digital marketing and advertising. Throughout his career, he has led groundbreaking campaigns for renowned brands such as L’Or\u00e9al, Scott’s, Subway, and more, delivering innovative strategies that drive engagement and results.<\/em><\/h6>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Victor Sosa is a bilingual marketing leader and the Head of Strategy and Creative at The Service Shop Marketing Agency, where he excels in brand positioning [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":35117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"\nInside the Mind of Victor Sosa, Head of Strategy and Creative at The Service Shop Marketing Agency<\/title>\n<meta name=\"description\" content=\"Winner interview with Victor Sosa, the Head of Strategy & Creative at The Service Shop, the Gold Winner of the 2024 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/inside-the-mind-of-victor-sosa-head-of-strategy-and-creative-at-the-service-shop-marketing-agency\/\" \/>\n<meta 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