{"id":34577,"date":"2024-12-24T09:20:00","date_gmt":"2024-12-24T09:20:00","guid":{"rendered":"https:\/\/muse.international\/?p=34577"},"modified":"2024-12-26T02:46:16","modified_gmt":"2024-12-26T02:46:16","slug":"baoqi-ding-and-chuoer-liang-the-minds-behind-furcos-success-in-pet-care","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/baoqi-ding-and-chuoer-liang-the-minds-behind-furcos-success-in-pet-care\/","title":{"rendered":"Baoqi Ding and Chuoer Liang, The Minds Behind Furco\u2019s Success in Pet Care"},"content":{"rendered":"\n<p>Baoqi Ding and Chuoer Liang are UX designers with distinct expertise and a shared passion for innovation. Baoqi specializes in AI-driven products, contributing to QuillBot at Learneo, while Chuoer focuses on e-commerce solutions at Inmar Intelligence, designing features that drive sales and customer loyalty. Together, they collaborate on side projects like Furco.<\/p>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n<p><strong>Baoqi<\/strong>: I am a UX designer specializing in AI-driven products. I initially studied accessory design in my undergraduate years, where I discovered my passion for user experience during my thesis project. I created a wearable piece that interacted with users&#8217; emotions, blending technology and design.<\/p>\n\n\n\n<p>This project sparked my transition to UX, pushing me to focus on human-centric design during my master&#8217;s studies. Since then, I&#8217;ve worked with companies across various sectors, from finance to healthcare. My experience as a product designer has allowed me to craft solutions that positively impact users&#8217; lives.<\/p>\n\n\n\n<p><strong>Chuoer<\/strong>: I\u2019m a UX designer with a strong focus on e-commerce products. Through my master\u2019s program in human-centered interaction and UX, I\u2019ve gained valuable insights into creating intuitive and impactful user experiences.<\/p>\n\n\n\n<p>I\u2019m passionate about crafting user flows that not only solve users&#8217; pain points but also drive business outcomes. I have extensive design experience in both the e-commerce and finance industries, where I\u2019ve consistently advocated for users at every stage of the design process<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n<p><strong>Baoqi<\/strong>: Since childhood, I&#8217;ve always been drawn to sketching and creating things from scratch. My fascination with turning ideas into tangible outcomes led me to pursue a creative path. I believe design can influence the world. The desire to create solutions that positively impact people&#8217;s lives ultimately guided me toward UX and product design.<\/p>\n\n\n\n<p><strong>Chuoer<\/strong>: I started my career working at an airline in Seattle, where I enjoyed helping passengers worldwide. However, I noticed that many people were facing the same challenges repeatedly, such as navigating flight transfers and dealing with delays.<\/p>\n\n\n\n<p>This sparked a curiosity in me\u2014how could these processes be improved to enhance the customer experience? This realization led me to explore UX design and pursue a master&#8217;s program in UX and human-centered interaction, where I deepened my understanding of creating user-driven solutions.<\/p>\n\n\n\n<p>What excites me about UX is the opportunity to address real pain points for users while creating solutions that also benefit businesses. Coming from a customer-facing background, I naturally gravitated toward a user-centric approach. My experience has allowed me to better empathize with users and design solutions that truly solve their problems across the customer journey.<\/p>\n\n\n\n<p><strong>Q3.Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n<p><strong>Baoqi<\/strong>: Currently, I work with Learneo. One of the products that I am working on is QuillBot, an AI-powered writing tool that helps users enhance their writing skills. As part of the App &amp; Extension team, I contribute to delivering a seamless experience for over 35 million global users.<\/p>\n\n\n\n<p>Additionally, I work on side projects like Furco. My projects center around empowering users and creating intuitive, thoughtful designs that enhance their everyday experiences.<\/p>\n\n\n\n<p><strong>Chuoer<\/strong>: Currently, I work with Inmar Intelligence as a product designer. I design e-commerce solutions for retailers to help them increase business value, driving sales and long-term customer loyalty. I specialize in creating optimized user flows and integrating innovative features to ensure seamless, efficient experiences.<\/p>\n\n\n\n<p>In addition to my work at Inmar, I\u2019m also involved in side projects like Furco, which I develop with Baoqi. Furco is an AI-driven app that empowers pet owners by offering personalized breed recommendations based on lifestyle, connecting them to local community events and resources, and providing essential support for responsible rehoming when needed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q4. What does &#8216;design&#8217; mean to you?<\/strong><\/p>\n\n\n\n<p><strong><br>Baoqi<\/strong>: Design is about problem-solving with empathy. It&#8217;s creating solutions that are functional and meaningful, enhancing people&#8217;s experiences by making things intuitive, accessible, and beautiful.<\/p>\n\n\n\n<p><strong>Chuoer<\/strong>: To me, design is about shaping experiences that solve real problems. Design is not just how something looks, but how it works and how it makes people feel. It\u2019s about making things better, easier, and more meaningful, while also driving value for the business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. To you, what makes a &#8216;good&#8217; design?<\/strong><\/p>\n\n\n\n<p><strong>Baoqi<\/strong>: My favorite kind of design is user experience (UX) design because it directly impacts how people interact with technology and products in their everyday lives. I love the challenge of creating intuitive, human-centered solutions that make complex processes feel effortless. Designing experiences that empower users, improve their efficiency, and bring them a sense of ease and confidence is rewarding.<\/p>\n\n\n\n<p><strong>Chuoer<\/strong>: User experience (UX) is my favorite kind of design. It allows me to combine creativity with problem-solving, crafting interfaces and features that feel intuitive and engaging. What excites me most is the impact\u2014seeing how a well-designed product can make a real difference in users&#8217; daily lives, while also contributing to the success of a business. It\u2019s the perfect intersection of art, empathy, and strategy.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><a href=\"https:\/\/design.museaward.com\/winner-info.php?id=25126\" class=\"external\">Furco: Your AI-Driven Companion for Pet Parenting<\/a><\/h6>\n\n\n\n<p><em>Explore the journey of <a href=\"https:\/\/muse.international\/?p=34534\" target=\"_blank\" rel=\"noreferrer noopener\">Oksana Butman<\/a>, a Silver Winner in the 2024 MUSE Design Awards. She is an award-winning designer, and a conceptual artist with a unique perspective shaped by her background in mathematical and creative education. Her work has been featured in <em>25 Beautiful Homes<\/em>, <em>Tatler<\/em>, and <em>Interior + Design<\/em>.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baoqi Ding and Chuoer Liang are UX designers with distinct expertise and a shared passion for innovation. Baoqi specializes in AI-driven products, contributing to QuillBot at<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":34787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[360,12,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baoqi Ding and Chuoer Liang, The Minds Behind Furco\u2019s Success in Pet Care<\/title>\n<meta name=\"description\" content=\"Winner interview with Baoqi Ding and Chuoer Ling for Furco, the two Silver Winners of the 2024 MUSE Design Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/baoqi-ding-and-chuoer-liang-the-minds-behind-furcos-success-in-pet-care\/\" \/>\n<meta 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