{"id":34488,"date":"2025-01-09T08:05:00","date_gmt":"2025-01-09T08:05:00","guid":{"rendered":"https:\/\/muse.international\/?p=34488"},"modified":"2024-12-26T02:44:42","modified_gmt":"2024-12-26T02:44:42","slug":"bringing-bold-ideas-to-branding-nancy-xinxuan-gaos-vision-at-bbdo-la","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/bringing-bold-ideas-to-branding-nancy-xinxuan-gaos-vision-at-bbdo-la\/","title":{"rendered":"Bringing Bold Ideas to Branding: Nancy (Xinxuan) Gao’s Vision at BBDO LA"},"content":{"rendered":"\n

Nancy (Xinxuan) Gao is a professional designer specializing in branding and visual identity. Currently at BBDO LA, she collaborates with the design team and creative directors on campaign and identity design projects.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

Hi, I’m Nancy (Xinxuan) Gao, but I go by Nancy. I graduated from ArtCenter College of Design with a major in Graphic Design, focusing on branding and visual identity. My art journey began early; I started learning to draw and paint when I was just 4 years old. As I continued exploring the art world, I realized that I couldn\u2019t live without it.<\/p>\n\n\n\n

Why graphic design? I was inspired by the design magazines on my mom’s shelf, captivated by the visual storytelling and branding behind each project. I was fascinated by how visuals and typography could communicate with an audience. That passion led me to apply to ArtCenter, and since then, I\u2019ve been pursuing my design career.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

I love exploring the unique stories behind each brand, understanding their positioning, and discovering the messages that attract people. It\u2019s fascinating to see whether their visual language is effectively supporting their goals. There\u2019s so much excitement in rebranding or even just a campaign\u2014figuring out how to tell a compelling story.<\/p>\n\n\n\n

I believe that graphic design is about delivering messages and building brands. At college, there were many paths within graphic design, but I stayed focused on branding, taking many courses that helped solidify my decision to pursue a creative career.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

I currently work as a designer at BBDO LA, collaborating closely with the design team and creative directors on campaign and identity design. In my spare time, I also take on freelance projects.<\/p>\n\n\n\n

Q4. What does ‘creativity’ mean to you?<\/strong><\/p>\n\n\n\n

When I was young, I thought creativity meant creating something entirely new, something that didn\u2019t exist in the world before. But as I grew up and learned more, I realized it\u2019s actually about translating something familiar into your own language\u2014your unique interpretation.<\/p>\n\n\n\n

If your version, your whole system, is distinctive, and the way you see things differs from the norm or current trends, then that is true creativity.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and \/or design?<\/strong><\/p>\n\n\n\n

I believe thorough research on a brand is essential. It’s important to understand its current brand language, positioning, target audience, and more. From there, conducting research and creating a mind map helps build new visuals and design systems. This is the foundation of creating effective design.<\/p>\n\n\n\n

In daily life, I stay inspired by the great designs from top agencies, studios, and companies. Seeing how others approach design excites and motivates me to continually improve.<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

Ojai Music Festival<\/a><\/p>\n\n\n\n

Kare’s<\/a><\/p>\n\n\n\n

Invisible Architecture<\/a><\/p>\n\n\n\n

Natural History Museum<\/a><\/p>\n\n\n\n

Explore the journey of Minghao He<\/a>, a Gold Winner in the 2024 MUSE Creative Awards. She is an award-winning creative technologist with expertise in computer science and art, she created TikTok’s Transparency Center, Google’s “Safer with Google” exhibit, and media projects like the interactive film Light Years Apart<\/em>.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h6>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nancy (Xinxuan) Gao is a professional designer specializing in branding and visual identity. 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