{"id":34233,"date":"2024-12-26T08:30:00","date_gmt":"2024-12-26T08:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=34233"},"modified":"2024-12-11T02:49:25","modified_gmt":"2024-12-11T02:49:25","slug":"interview-with-chamath-soysa-the-founder-and-creative-mind-behind-frends-art","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-chamath-soysa-the-founder-and-creative-mind-behind-frends-art\/","title":{"rendered":"Interview with Chamath Soysa, The Founder and Creative Mind Behind Frends Art"},"content":{"rendered":"\n<p>Chamath Soysa is the Founder and Consulting Partner of Frends Art, a global strategy consulting and creative marketing firm. With over 17 years of experience, he has led successful strategic marketing projects targeting multicultural markets worldwide. His expertise focuses on strategy consulting for marketing in multicultural markets.<\/p>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n<p>I am Chamath Soysa the Founder and Consulting Partner of Frends Art, a worldwide strategy consulting, creative marketing and a business management firm. With over 17 years of experience of leading successful culture to culture worldwide strategic marketing projects targeting multicultural markets with presence in United Kingdom, North America and Asia where the key cities include but not limited to London, Toronto and Colombo.<\/p>\n\n\n\n<p>I hold a MSc. in Marketing and Advertising from the University of Wales, UK, a Bachelor of Arts in International Business Management from the University of Sunderland, UK a Diploma in Journalism and Mass Communication from Wigan and Leigh College, UK and followed CIM, UK as I am currently completing my Ph.D in Artificial Intelligence for Global Marketing at Management and Science University, Malaysia.<\/p>\n\n\n\n<p>My creative specialization is worldwide strategy consulting in marketing for multicultural markets. I have led creative projects specializes in done-for-you as well as high-touch-done-with-you services to luxury 9 figure USD global brands as I continue to welcome everyone who I could be a part of their success to talk to me and my team as it is open 24\/7.<\/p>\n\n\n\n<p><strong>Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n<p>I forecasted and understood the future global markets, competition and how the world operates, and I want my clients to be in the forefront by myself doing things uniquely by enhancing my thinking ability and curiosity to bring in the vision future concepts and emerging market analysis to the table with the best of my capabilities to sell the products and services of my clients well with quantified results and increased net profitability with a statement.<\/p>\n\n\n\n<p><strong>Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n<p>Frends Art was established in 2011 with the slogan \u201cWE SELL.\u201d It is a worldwide strategy consulting, creative marketing, and business management firm specializing in done-for-you and high-touch-done-with-you services. The firm caters to luxury 6 &#8211; 9 figure USD global brands for multicultural markets, with a focus on delivering quantified results.<\/p>\n\n\n\n<p>Their services specialize in global strategy consulting, global brand building, global marketing and execution, global advertising strategy and execution, creative concept development, elegant artistry in design, learning administration that includes learning, training, application, execution, and review, fashion and personal styling, and digital marketing.<\/p>\n\n\n\n<p>My job profile is to virtually consult clients and later visit their offices and execute global projects with their leadership team members where our in-house teams will assist in addressing their initiatives on the qualified specialty to deliver quantified results.<\/p>\n\n\n\n<p>What I do is from the requests I receive, I inspire and assist our clients with the foreseen endless opportunities and possibilities in the world along with our utmost caring and highly trained in-house teams that operates 24\/7.<\/p>\n\n\n\n<p><strong>Q4. What does &#8216;creativity&#8217; mean to you?<\/strong><\/p>\n\n\n\n<p>To introduce the unseen and the unheard that makes a statement to the target audience that creates attention.<\/p>\n\n\n\n<p><strong>Q5. To you, what makes a &#8216;creative&#8217; idea and \/or design?<\/strong><\/p>\n\n\n\n<p>An idea or design that creates attention and could consistently surpass the current top of the line creative ideas and designs in the global market at a particular moment as with evolution, creativity changes periodically and it becomes a common idea or design.<\/p>\n\n\n\n<p>Winning Entry<\/p>\n\n\n\n<p><a href=\"https:\/\/museaward.com\/winner-info.php?id=230746\" class=\"external\">Customizable, Rebrandable and Portable Kiosk<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><em><em><em><em><em><em><em>Explore the journey of <a href=\"https:\/\/muse.international\/?p=34214\" target=\"_blank\" rel=\"noreferrer noopener\">Jingyuan Wu<\/a>, a Creative Technologist and Aspiring Filmmaker whose work encompasses bridging technical and conceptual for Erasure, a Platinum Winner in the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h6>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chamath Soysa is the Founder and Consulting Partner of Frends Art, a global strategy consulting and creative marketing firm. With over 17 years of experience, he<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":34347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Chamath Soysa, The Founder and Creative Mind Behind Frends Art<\/title>\n<meta name=\"description\" content=\"Winner interview with Chamath Soysa, the Founder and Consulting Partner of Frends Art is a Platinum Winner in the 2024 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-chamath-soysa-the-founder-and-creative-mind-behind-frends-art\/\" \/>\n<meta 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