{"id":33866,"date":"2024-12-30T10:45:00","date_gmt":"2024-12-30T10:45:00","guid":{"rendered":"https:\/\/muse.international\/?p=33866"},"modified":"2025-02-16T19:47:58","modified_gmt":"2025-02-16T19:47:58","slug":"interview-with-carlos-bello-a-leader-with-innovative-purpose","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-carlos-bello-a-leader-with-innovative-purpose\/","title":{"rendered":"Interview with Carlos Bello | A Leader with Innovative Purpose"},"content":{"rendered":"\n<p>Carlos Bello is the Director of Innovation and Technology at ILUNION Hotels, where he drives transformative initiatives through &#8220;Innovation with Purpose,&#8221; fostering inclusive and impactful advancements. With a rich background in innovation leadership at Iberdrola and LEAD Innovation, Carlos also advises the European Commission and mentors startups, blending his expertise in architecture, sustainability, and innovation management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q1<\/h2>\n\n\n\n<p>I\u2019m Carlos Bello, the Director of Innovation and Technology at ILUNION Hotels. I lead our company\u2019s disruptive transformation by identifying new business models, products, processes, and services. My role involves fostering a culture of open and interdisciplinary innovation with all our stakeholders, which we call Innovation with Purpose (#InnovACTION). Our mission is to build a better world with everyone included.<\/p>\n\n\n\n<p>Before joining ILUNION Hotels, I served as Director of Innovation and Sustainability at Iberdrola Inmobiliaria and Head of European R+D+i Projects at Iberdrola. I also led innovation at LEAD Innovation, a top consultancy in innovation management. Currently, I advise the European Commission on innovation and mentor European startups.<\/p>\n\n\n\n<p>I hold an architecture degree from UPM in Spain and have furthered my education in management and innovation at Instituto de Empresa, Illinois Institute of Technology (IIT), University of Oslo, and ESADE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q2<\/h2>\n\n\n\n<p>Innovation has always been a driving force for me. The hospitality industry is constantly evolving, and I believe that by embracing new technologies and ideas, we can create more inclusive and sustainable experiences for our guests.<\/p>\n\n\n\n<p>Seeing the tangible impact of these innovations on both our guests and our team members is incredibly rewarding. It\u2019s this potential for positive change that inspires me every day to push the boundaries and explore new possibilities.<\/p>\n\n\n\n<p>ILUNION Hotels is a unique hotel chain that combines hospitality with a strong social commitment. We are part of the ONCE Foundation, which focuses on creating employment opportunities for people with disabilities. Our hotels are designed to be inclusive and accessible, ensuring that everyone can enjoy a comfortable stay. We believe that by integrating social responsibility into our business model, we can create a positive impact on society while providing exceptional service to our guests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q3<\/h2>\n\n\n\n<p>Contrary to popular belief, innovation is more than just implementing the latest technologies. It\u2019s about establishing processes and methods to channel creative ideas effectively. True innovation involves a structured approach to turn these concepts into practical, impactful solutions. By being open to new ideas and continuously seeking better ways to improve, we can make a positive impact on society and the environment.<\/p>\n\n\n\n<p>We have presented our innovative business model to the TITAN Awards. This exercise allows us to explain the history of our model and our current strategy. Our model has evolved through four distinct phases. Initially, we focused on enhancing accessibility for our guests, ensuring that everyone can enjoy a comfortable stay.<\/p>\n\n\n\n<p>The second phase involved the inclusion of people with disabilities in our workforce, promoting diversity and equal opportunities. In the third phase, we digitalized our processes to improve efficiency and guest experience.<\/p>\n\n\n\n<p>Currently, we are in the fourth phase, where we strive to achieve excellence in all aspects of our operations. This structured approach to innovation has had a profound impact, setting new standards in the industry and reinforcing our commitment to social responsibility and operational excellence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/lolaneedstosketchmooore\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-instagram\" style=\"\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/lolazhang.artstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-globe-line\" style=\"\" aria-hidden=\"true\"><\/i><\/a><\/p>\n\n\n\n<p>Read more about the interview with Balaji Dhamodharan <a href=\"https:\/\/muse.international\/?p=29045\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlos Bello is the Director of Innovation and Technology at ILUNION Hotels, where he drives transformative initiatives through &#8220;Innovation with Purpose,&#8221; fostering inclusive and impactful advancements.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":35877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[382,419,517],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Carlos Bello | TITAN Innovation Awards Winner<\/title>\n<meta name=\"description\" content=\"Carlos Bello is the Director of Innovation and Technology at ILUNION Hotels, where he drives transformative initiatives through...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-carlos-bello-a-leader-with-innovative-purpose\/\" \/>\n<meta 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