{"id":33682,"date":"2024-12-25T09:10:00","date_gmt":"2024-12-25T09:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=33682"},"modified":"2025-05-06T02:00:36","modified_gmt":"2025-05-06T02:00:36","slug":"interview-with-daniela-dahrouge-leading-impactful-social-brand-building","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-daniela-dahrouge-leading-impactful-social-brand-building\/","title":{"rendered":"Interview with Daniela Dahrouge | Leading Impactful Social & Brand Building"},"content":{"rendered":"\n

Daniela Dahrouge, Creative Director at Giusti Creative PR for 7 years, has dedicated 14 years to honing her expertise in branding and advertising. She has led impactful social and brand-building projects that inspire meaningful discussions while guiding her team to deliver top-quality, strategic campaigns across diverse industries.<\/p>\n\n\n\n

Daniela Dahrouge Q1<\/h3>\n\n\n\n

For the past 7 years, I have served as the Creative Director at Giusti Creative PR, where I have worked for 14 years. I hold a degree in journalism. During my time with the agency, I have honed my expertise in branding and advertising creation, leading impactful projects for brands across diverse sectors.<\/p>\n\n\n\n

Three years ago, Giusti was integrated into FSB Holding \u2014the largest reputation management ecosystem in Latin America, which has given us incredible momentum to design and execute high-profile projects. This transformation is so exciting, as my core objective as a creative is to develop social impact and brand-building projects that inspire meaningful discussions.<\/p>\n\n\n\n

Q2<\/h3>\n\n\n\n

The public relations field has become one of the most compelling, in my view. As our core work revolves around image and reputation management\u2014and today this means having coherence between speech and action\u2014the big challenge lies in consistently delivering projects that generate a positive impact for brands as well as society.<\/p>\n\n\n\n

We have the privilege of working closely with C-level executives and being involved in discussions with the press and social networks, enabling us to extract valuable insights. We need to generate spontaneous media and getting people to post and talk about something organically and in a gentle manner is a colossal task. But when we succeed, the sense of fulfillment is immense.<\/p>\n\n\n\n

Q3<\/h3>\n\n\n\n

As the Creative Director of an agency that carries Creative PR in its name, my primary mission is to uphold and strengthen this culture and perception. This involves motivating and guiding the team toward the right direction, encouraging account services to propose impactful actions and campaigns that resonate with clients as well as the media\/influencers, and overseeing the entire execution process to ensure top-quality outcomes. This role demands not just creative and innovative thinking, but also a highly strategic perspective.<\/p>\n\n\n\n

______<\/p>\n\n\n\n

<\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

<\/i><\/a><\/i><\/a><\/p>\n\n\n\n

Read more about the interview with Michele Mardorf for Colliding Waves here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Daniela Dahrouge, Creative Director at Giusti Creative PR for 7 years, has dedicated 14 years to honing her expertise in branding and advertising. 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