{"id":33572,"date":"2024-12-17T09:35:00","date_gmt":"2024-12-17T09:35:00","guid":{"rendered":"https:\/\/muse.international\/?p=33572"},"modified":"2024-12-13T02:36:46","modified_gmt":"2024-12-13T02:36:46","slug":"huang-dian-transforming-design-into-emotional-experience-at-ant-group","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/huang-dian-transforming-design-into-emotional-experience-at-ant-group\/","title":{"rendered":"Huang Dian: Transforming Design into Emotional Experience at Ant Group"},"content":{"rendered":"\n

Huang Dian is an accomplished designer with 13 years of experience across brand, visual, and 3D video design. Huang sees design as a form of emotional expression, translating creative ideas into impactful visuals; she currently oversees the visual presentation for core sub-brands at Ant Group, blending conceptualisation and design execution.<\/p>\n\n\n\n

Q1<\/h2>\n\n\n\n

My name is Huang Dian, and I have been working in the design field for 13 years, holding a Bachelor’s degree in Art Design. I have rich practical experience and diverse design project experiences, including but not limited to brand design, visual design, and 3D video design.<\/p>\n\n\n\n

I think this may be related to my father, who loves Chinese calligraphy and poetry. His works have been included in the Chinese Calligraphy Yearbook multiple times. His passion for writing fueled my interest in typography and graphics.<\/p>\n\n\n\n

This greatly influenced my decision to pursue a career in design. Design is another form of emotional expression for me, allowing me to translate the creativity in my mind into reality. This creative process brings me immense satisfaction.<\/p>\n\n\n\n

Q2<\/h2>\n\n\n\n

I am currently employed at Ant Group, a company focused on technological innovation. My work mainly involves handling the visual presentation of the company’s core sub-brands in the market, including project conceptualisation, design execution, and post-production optimisation.<\/p>\n\n\n\n

The projects involve various forms of creative expression, including but not limited to brand design, graphic poster design, packaging design, 3D video design, and offline exhibition design.<\/p>\n\n\n\n

For me, “design” is a way to express oneself, solve problems, and create value. It is not just about aesthetic appearances but also about deeply understanding user needs. Through innovative thinking and exquisite craftsmanship, design should create works that are both practical and aesthetically pleasing.<\/p>\n\n\n\n


<\/i><\/a><\/i><\/a> <\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

here<\/a>.<\/em><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Huang Dian is an accomplished designer with 13 years of experience across brand, visual, and 3D video design. Huang sees design as a form of emotional [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":33574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372],"tags":[504,541],"yoast_head":"\nInterview with Huang Dian | London Design Awards Winner<\/title>\n<meta name=\"description\" content=\"Huang Dian is an accomplished designer with 13 years of experience across brand, visual, and 3D video design. 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