{"id":32794,"date":"2025-01-08T08:50:00","date_gmt":"2025-01-08T08:50:00","guid":{"rendered":"https:\/\/muse.international\/?p=32794"},"modified":"2024-12-26T03:23:22","modified_gmt":"2024-12-26T03:23:22","slug":"interview-with-yuchien-wang-creative-copywriter-from-the-us","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-yuchien-wang-creative-copywriter-from-the-us\/","title":{"rendered":"Interview with Yuchien Wang | A Creative Copywriter from the United States"},"content":{"rendered":"\n

Yuchien Wang is an experienced copywriter who began her career in advertising with Virtue and Publicis Health before moving into the tech startup world with CuboAi. At CuboAi, she led creative efforts for Amazon Prime Day, two product launches, and contributed to a CES Innovation Award-winning entry, demonstrating her ability to craft compelling narratives and drive successful campaigns.<\/p>\n\n\n\n

Q1<\/h3>\n\n\n\n

Thanks for having me! My name is Yuchien. I\u2019m a copywriter. I started in the advertising world with Virtue and Publicis Health. Later on, I joined the tech startup world with CuboAi.<\/p>\n\n\n\n

Startups are exciting. They move fast and usually give you the freedom to try different things. The same goes for ad agencies but with more focus on creativity.<\/p>\n\n\n\n

Q2<\/h3>\n\n\n\n

At CuboAi, I was the only copywriter on the team and led the creatives for Amazon Prime Day campaign, 2 product launches, and crafted one of their entries that won a CES innovation award.<\/p>\n\n\n\n

I was successful in my role by being laser-focused on the goal unique to each project. As a copywriter, knowing what the narrative should be is half the job. For Prime Day, it was all about connecting with our existing audience and generating sales. The product launches were about crafting the marketing strategy for a new audience. For CES, it was packaging our product information in a way that was compelling for the judges.<\/p>\n\n\n\n

CuboAi is a tech startup that sells AI baby monitors and other products that monitor Baby\u2019s sleep safety in more than 8 countries. It broke the fundraising record in Taiwan when it launched its first product. Its presence grew in multiple countries including Australia, Canada, the USA, Japan, the UK, and more!<\/p>\n\n\n\n

Q3<\/h3>\n\n\n\n

There are different metrics to measure success. For CuboAi\u2019s Amazon Prime Day campaign, it\u2019s about sales. Our ad campaign propelled the products into best sellers in their respective categories. So that was a success. For our product launches, sales were important, but we also focused on engaging with and educating the audience on Baby\u2019s sleep safety through social, email, and different channels.<\/p>\n\n\n\n

<\/p>\n\n\n\n

______<\/p>\n\n\n\n

<\/p>\n\n\n\n

(read more here<\/a>.)<\/p>\n\n\n\n

<\/i><\/a><\/i><\/a><\/p>\n\n\n\n

Read more about the interview with Michele Mardorf for Colliding Waves here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yuchien Wang is an experienced copywriter who began her career in advertising with Virtue and Publicis Health before moving into the tech startup world with CuboAi. 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