{"id":32664,"date":"2024-11-27T09:15:00","date_gmt":"2024-11-27T09:15:00","guid":{"rendered":"https:\/\/muse.international\/?p=32664"},"modified":"2024-12-05T03:15:51","modified_gmt":"2024-12-05T03:15:51","slug":"interview-with-ningyuan-deng-ux-designer-at-akqa","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-ningyuan-deng-ux-designer-at-akqa\/","title":{"rendered":"Interview with Ningyuan Deng | A UX Designer with AKQA Creating Impactful User-Centered Products"},"content":{"rendered":"\n<p>Ningyuan Deng, a UX designer at AKQA in New York, believes empathy is essential to creating impactful, user-centered products by understanding user needs and pain points. Combining empathy with strong communication and problem-solving skills, Deng ensures that design solutions align with both user experiences and business objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q1<\/h3>\n\n\n\n<p>My name is Ningyuan Deng, based in New York City, a UX designer working at AKQA.<\/p>\n\n\n\n<p>I\u2019m a UX designer who used to build real buildings but now I build virtual ones. I&#8217;m obsessed with AR and VR, because why settle for one reality when you can have many?<\/p>\n\n\n\n<p>My main role is as a UX designer, and I believe empathy is the most essential trait for success in this field. Understanding users\u2014their needs, behaviors, and pain points\u2014is the only way to design meaningful and impactful products. Beyond empathy, strong communication skills are crucial. A UX designer must be able to articulate ideas clearly to both stakeholders and team members.<\/p>\n\n\n\n<p>Authenticity in problem-solving and the ability to present and defend design choices confidently are also key to thriving in this role and ensuring designs are both user-centered and aligned with business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q2<\/h3>\n\n\n\n<p>A successful marketing, media, or communications project is one that not only captures the audience&#8217;s attention but also delivers a meaningful, solution-driven message. It should be rooted in a deep understanding of the target users and address their needs. The project should combine creativity with functionality, ensuring the message resonates while providing a seamless and intuitive user experience.<\/p>\n\n\n\n<p>My design work starts with identifying the core problem. Before diving into design, I invest time in thoroughly defining the issue through research, competitive analysis, and user discovery. Only once I have a deep understanding of the problem do I begin the design phase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q3<\/h3>\n\n\n\n<p>During ideation, I prefer to start with sketches rather than digital tools. I find that a pen and paper capture my thoughts faster and more freely than a mouse. My sketches might not be polished, but they\u2019re my most effective tool for visualizing ideas in their raw form.<\/p>\n\n\n\n<p>Once the concepts are clear, I move to digital tools like Figma or Illustrator to create high-fidelity designs. Throughout this process, I continuously conduct usability tests to refine and iterate on the design as the project evolves.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>______<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>(read more <a href=\"https:\/\/nyxawards.com\/winner-info.php?id=6841\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">here<\/a>.)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/marketcrestagency\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link external\"><i class=\"icon-facebook\" style=\"\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/marketcrest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\"><i class=\"icon-globe-line\" style=\"\" aria-hidden=\"true\"><\/i><\/a><\/p>\n\n\n\n<p><em>Read more about the interview with Michele Mardorf for Colliding Waves <a href=\"https:\/\/muse.international\/interview-with-michele-mardorf-for-colliding-waves\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ningyuan Deng, a UX designer at AKQA in New York, believes empathy is essential to creating impactful, user-centered products by understanding user needs and pain points.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":32673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,446,415,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Ningyuan Deng | NYX Awards Winner<\/title>\n<meta name=\"description\" content=\"Ningyuan Deng, a UX designer at AKQA in New York, believes empathy is essential to creating impactful, user-centered products by...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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