{"id":32458,"date":"2024-11-26T09:54:00","date_gmt":"2024-11-26T09:54:00","guid":{"rendered":"https:\/\/muse.international\/?p=32458"},"modified":"2024-12-04T07:56:13","modified_gmt":"2024-12-04T07:56:13","slug":"interview-with-zhong-zicheng-for-snug-socks","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-zhong-zicheng-for-snug-socks\/","title":{"rendered":"Interview with Zhong Zicheng for SNUG SOCKS"},"content":{"rendered":"\n

Zhong Zhicheng, founder of sNug, has upheld the core principle of “offering solutions that genuinely address consumer needs” throughout the brand\u2019s 18 years of research and development. He believes that a well-made pair of socks can deliver unmatched comfort and convey a sense of thoughtful care.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n

I grew up in a textile factory, so my background is in production and manufacturing. When I started working in the end-consumer market, my ideas stemmed from my own needs and observations of the market. For 18 years, sNug has adhered to the core principle of “providing solutions that truly address consumer problems” in our brand’s research and development.<\/p>\n\n\n\n

Through consumer feedback, we continuously invest in product development and innovation to ensure that our customers wear the safest, healthiest, most effective, and durable socks.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n

I grew up in Shetou, a town known for sock production, so I am very familiar with the manufacturing process of socks. However, socks are often overlooked as an accessory since they are worn on the feet. I have always believed that a good pair of socks can provide unparalleled comfort and a sense of being carefully cared for.<\/p>\n\n\n\n

I hope to elevate the importance of socks, making them a key part of the wardrobe, and help everyone realize that a pair of socks can bring such comfort that even their mood improves!<\/p>\n\n\n\n

Q3.Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

From the very beginning, our company has held the highest goal of “Glorifying God and Benefiting People,” with the core of our brand development centered around “providing safe and effective solutions to consumer problems.” Our business philosophy is based on “high quality at affordable prices,” guided by the principle of “earth-friendly sustainable management,” and committed to “giving back to society and empowering the youth.”<\/p>\n\n\n\n

With this belief, we embarked on our business journey, establishing the sNug brand. sNug was the first in Taiwan to segment sock sizes, making socks that are more fitting and durable\u2014socks that protect the feet, extend the life of shoes, and provide all-day comfort, embodying the expression of self-love.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q4. What does ‘design’ mean to you?<\/strong><\/p>\n\n\n\n

The best design is one that solves consumer problems, improves their lives, and brings them a sense of happiness.<\/p>\n\n\n\n

Q5.<\/strong> What’s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

I prefer simple and stylish designs that can be paired with any outfit without standing out too much. These designs should give people more confidence in situations where they need to remove their shoes, with no unpleasant odors, no sagging, and no holes.<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

SNUG SOCKS<\/a><\/h6>\n\n\n\n

Read more about this interview<\/a> with Claudia Wang for Temporal Rose, the Second Quadrant, the Gold Winner of the 2024 MUSE Design Awards.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zhong Zhicheng, founder of sNug, has upheld the core principle of “offering solutions that genuinely address consumer needs” throughout the brand\u2019s 18 years of research and [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":33634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[360,12,382],"yoast_head":"\nInterview with Zhong Zicheng for SNUG SOCKS<\/title>\n<meta name=\"description\" content=\"Winner interview with Zhong Zicheng for SNUG SOCKS, the Gold Winner of the 2024 MUSE Design Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-zhong-zicheng-for-snug-socks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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