{"id":31962,"date":"2024-10-03T08:20:00","date_gmt":"2024-10-03T08:20:00","guid":{"rendered":"https:\/\/muse.international\/?p=31962"},"modified":"2025-05-07T09:51:06","modified_gmt":"2025-05-07T09:51:06","slug":"interview-with-yuchien-wang-from-the-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-yuchien-wang-from-the-united-states\/","title":{"rendered":"Interview with Yuchien Wang from the United States"},"content":{"rendered":"\n

Yuchien Wang is currently based in New York, working as a copywriter. She helps brands find their voice, tell their stories, and connect authentically with their audiences. While her overall goal is to assist brands in selling their products or services, her daily tasks vary depending on the specific projects she’s involved with.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

Hi! I’m Yuchien and I’m currently based in New York.<\/p>\n\n\n\n

I started as a copywriter in the pharma space. Then hopped over to the startup world: got my hands dirty with branding and kept writing. Recently, I pivoted back to advertising. I grew up playing the cello, so I’ve always had a love for the arts.<\/p>\n\n\n\n

Looking back, all the hours I sat in my chair practicing scales on my cello have prepped me to be a writer- wrangling words for hours.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

It came quite naturally to me.<\/p>\n\n\n\n

When I was a kid I would always look forward to journaling before bed. Even though I was mainly speaking, writing, and reading in Mandarin, my love for words followed me across the globe when I enrolled in a boarding school in Southern California. Not knowing writing could be a career, I didn’t think more of it. Until I found out Syracuse University offered a copywriting track- everything clicked.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

I’m a copywriter, I help brands find their voice, tell their stories, and connect with their audience in an authentic way. Even though my overall goal is to help brands sell their products or services- my day-to-day tasks differ based on the projects I’m working on.<\/p>\n\n\n\n

During my time at CuboAi, when I was the creative lead for their product launches, I had to spend a lot of time ensuring the strategies were airtight so the products could smoothly integrate into a new market. Under the same company and the same role, when I was working on their Prime Day campaign, I shifted my focus to creating ads, socials, and emails that drive immediate sales. That year, we even scored best seller in its category across multiple countries!<\/p>\n\n\n\n

Q4. What does creativity mean to you? <\/strong><\/p>\n\n\n\n

It means to express a point of view.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and\/or design?<\/strong><\/p>\n\n\n\n

A “creative” idea doesn’t have to be grand or new! I think a clear point of view makes an idea “creative.” I love seeing a piece of work and immediately knowing the type of personalities that worked behind the scenes.<\/p>\n\n\n\n

All Power<\/a><\/h6>\n\n\n\n

Read more about this interview<\/a> with Joan Ng from Malaysia, the Silver Winner of the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yuchien Wang is currently based in New York, working as a copywriter. 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