{"id":31807,"date":"2024-12-05T08:10:00","date_gmt":"2024-12-05T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=31807"},"modified":"2024-12-06T05:19:09","modified_gmt":"2024-12-06T05:19:09","slug":"how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/","title":{"rendered":"How Slow and Steady Gets It Done Brings a New Approach to Health"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Slow and Steady Gets It Done, by FCB Health Europe, an IPG Health Company, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment through calming animation and a relatable message.<\/p>\n\n\n\n

In a world where fast-paced living has become the norm, the quest for health and fitness has taken center stage in unexpected ways. Through the lens of creative videos, a reminder on that wellness isn\u2019t just about rigid routines or grueling workouts. It\u2019s a playful dance between movement, nourishment, and balance, captured with energy and flair.<\/p>\n\n\n\n

In a creative effort to highlight the importance of patience and persistence in nail treatment. FCB Health Europe, an IPG Health Company’s campaign \u201cSlow and Steady Gets It Done\u201d for Sandoz. To bring this message to life, they chose a charming and relatable figure: Ted the tortoise. With his iconic slow-moving nature and notably prominent nails, Ted serves as the perfect ambassador. Therefore, encouraging patients and pharmacists alike to embrace the steady, gradual path to effective treatment. Ted\u2019s journey offers a warm, friendly reminder that sometimes, the slow and steady approach really does win the race.<\/p>\n\n\n\n

Additionally, taking center stage in a whimsical animated campaign, Ted the tortoise shines in a modern twist on the classic “Tortoise and the Hare” tale. With his pace and calm demeanor, Ted gently reminds viewers that achieving clear, healthy nails isn\u2019t a race. Instead, his journey underscores the power of patience and persistence. A quirky yet insightful nod to the idea that slow and steady progress is key. In a world often obsessed with quick fixes, Ted\u2019s message is a refreshing reminder to embrace the process. Giving treatment the time it needs to work its magic.<\/p>\n\n\n\n

Moreover, videos have long proven to be a powerful tool in the world of marketing. Serving as a vibrant medium that goes beyond static images or text to capture attention and deliver messages with impact. In the realm of health and fitness, where understanding and empathy play key roles. Videos allow for a more dynamic and engaging approach. Through carefully crafted visuals, tone, and pacing, a campaign can evoke not just information, but emotion. Whether it\u2019s a step-by-step tutorial or a story-driven narrative, video content creates a connection that helps the audience feel the message rather than just absorb it. Making the communication both meaningful and memorable.<\/p>\n\n\n\n

In the case of the animation provided here, it was nothing short of spectacular. The calm, soothing tones paired with gentle, yet vivid animations struck a perfect balance for delivering a health-related message. Nevertheless, the visuals with a subtle charm, bringing a sense of relaxation and assurance that shows the slow and steady journey.<\/p>\n\n\n\n

Adding to this was the careful voice, warm and reassuring, which the visual tone flawlessly. It felt as though the voice was a comforting guide, gently leading viewers through the process with clarity and kindness, making the entire experience feel more like a calming conversation than a traditional marketing effort.<\/p>\n\n\n\n

Their thoughtful approach and creative ingenuity didn\u2019t go unnoticed. In fact, their efforts won a Platinum win at the 2024 MUSE Creative Awards under the Video – Health & Fitness category. This recognition is a testament to how a calming, quirky tortoise and a carefully crafted message can resonate with audiences on a deeper level. The combination of soothing animations, a warm voiceover, and an inspiring narrative about patience and perseverance brought a refreshing twist to health marketing\u2014proving that slow and steady, once again, wins the race.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Title: Slow and Steady Gets It Done<\/a><\/p>\n\n\n\n

Company: FCB Health Europe<\/a>, An IPG Health Company<\/p>\n\n\n\n

Client: Sandoz<\/a><\/p>\n\n\n\n

Learn more about how This is Precision AI: Launch Campaign<\/a> redefines cybersecurity with the visionary collaboration between weights&pulleys and Palo Alto Networks.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slow and Steady Gets It Done, by FCB Health Europe, an IPG Health Company, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":31977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12],"yoast_head":"\nHow Slow and Steady Gets It Done Brings a New Approach to Health<\/title>\n<meta name=\"description\" content=\"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Slow and Steady Gets It Done Brings a New Approach to Health\" \/>\n<meta property=\"og:description\" content=\"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T08:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T05:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/09\/MCA-slow-and-steady-gets-it-done-fcb-health-europe-an-ipg-health-company-sandoz-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maizura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maizura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/\",\"url\":\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/\",\"name\":\"How Slow and Steady Gets It Done Brings a New Approach to Health\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-12-05T08:10:00+00:00\",\"dateModified\":\"2024-12-06T05:19:09+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\"},\"description\":\"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Slow and Steady Gets It Done Brings a New Approach to Health\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\",\"name\":\"Maizura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"caption\":\"Maizura\"},\"url\":\"https:\/\/muse.international\/index\/author\/maizura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Slow and Steady Gets It Done Brings a New Approach to Health","description":"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/","og_locale":"en_US","og_type":"article","og_title":"How Slow and Steady Gets It Done Brings a New Approach to Health","og_description":"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!","og_url":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-12-05T08:10:00+00:00","article_modified_time":"2024-12-06T05:19:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/muse.international\/wp-content\/uploads\/2024\/09\/MCA-slow-and-steady-gets-it-done-fcb-health-europe-an-ipg-health-company-sandoz-5.jpg","type":"image\/jpeg"}],"author":"Maizura","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Maizura","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/","url":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/","name":"How Slow and Steady Gets It Done Brings a New Approach to Health","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-12-05T08:10:00+00:00","dateModified":"2024-12-06T05:19:09+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86"},"description":"Slow and Steady Gets It Done, by FCB Health Europe, for Sandoz, uses Ted the tortoise to emphasize patience in nail treatment!","breadcrumb":{"@id":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/how-slow-and-steady-gets-it-done-brings-a-new-approach-to-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"How Slow and Steady Gets It Done Brings a New Approach to Health"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86","name":"Maizura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","caption":"Maizura"},"url":"https:\/\/muse.international\/index\/author\/maizura\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31807"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=31807"}],"version-history":[{"count":2,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31807\/revisions"}],"predecessor-version":[{"id":31979,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31807\/revisions\/31979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/31977"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=31807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=31807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=31807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}