{"id":31549,"date":"2024-12-17T09:10:00","date_gmt":"2024-12-17T09:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=31549"},"modified":"2025-01-10T03:59:44","modified_gmt":"2025-01-10T03:59:44","slug":"interview-with-andrew-cheng-brand-director-of-frudenia","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/","title":{"rendered":"Interview with Andrew Cheng | Brand Director of Frudenia, Blending Past Arts with Modern Crafts"},"content":{"rendered":"\n<p>Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia&#8217;s innovative product designs with complex features, accurate colours and patterns with intriguing wordings on them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q1<\/h2>\n\n\n\n<p>I\u2019m Andrew Cheng, the brand director of Sencus Frudenia. Overall, the image design of Frudenia is based on 19th-century Romanticism in Europe. We try to align colours, patterns, structures and even words with that period of time. The blend of past artistic trend of thoughts with modern craftsmanship is the core design of Frudenia.<\/p>\n\n\n\n<p>Frudenia Taiwan Ltd is a cosmetic company that produces modern, high-quality fruit-extract products. Being the director of Frudenia, my job is mainly supervising the design of all product lines in Frudenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q2<\/h2>\n\n\n\n<p>A good design to me is a design that is beautifully authentic. A good design must also serve people\u2019s needs in a beautiful way.<\/p>\n\n\n\n<p>My favourite kind of design must be a complex one that features accurate colours and patterns with intriguing wording on it.<\/p>\n\n\n\n<p>To me, a good design has to cover appropriate colours, patterns, and intriguing words with suitable appliances that meet consumers\u2019 needs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q3<\/h2>\n\n\n\n<p>The main source of inspiration in designing the Orange Intensive Hydration Serum is from ancient Roman-Greek myths and 19th-century Romanticism poets like George Byron. We try to blend past artistic viewpoints into modern production.<\/p>\n\n\n\n<p>The most difficult part throughout the process of designing the serum would be the total ideation. I and my team worked over 10 months to confirm that 19th-century Romanticism and ancient Greek myths would be the most suitable artistic origins for us to construct our products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>(read more <a href=\"https:\/\/frenchdesignawards.com\/winner-info.php?id=559\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">here<\/a>.)<\/p>\n\n\n\n<p><em><a href=\"https:\/\/muse.international\/interview-with-betty-fan-bailichen-interior-design-co-ltd\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia&#8217;s innovative product designs with complex<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":31551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[360,528,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Andrew Cheng | French Design Awards Winner<\/title>\n<meta name=\"description\" content=\"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia&#039;s...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Andrew Cheng | French Design Awards Winner\" \/>\n<meta property=\"og:description\" content=\"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia&#039;s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-17T09:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T03:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/09\/Andrew-Cheng.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sylvester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/\",\"url\":\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/\",\"name\":\"Interview with Andrew Cheng | French Design Awards Winner\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-12-17T09:10:00+00:00\",\"dateModified\":\"2025-01-10T03:59:44+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\"},\"description\":\"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia's...\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Andrew Cheng | Brand Director of Frudenia, Blending Past Arts with Modern Crafts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\",\"name\":\"Sylvester\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"caption\":\"Sylvester\"},\"url\":\"https:\/\/muse.international\/index\/author\/kclee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Andrew Cheng | French Design Awards Winner","description":"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia's...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/","og_locale":"en_US","og_type":"article","og_title":"Interview with Andrew Cheng | French Design Awards Winner","og_description":"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia's...","og_url":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-12-17T09:10:00+00:00","article_modified_time":"2025-01-10T03:59:44+00:00","og_image":[{"width":2400,"height":1400,"url":"https:\/\/muse.international\/wp-content\/uploads\/2024\/09\/Andrew-Cheng.png","type":"image\/png"}],"author":"Sylvester","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Sylvester","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/","url":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/","name":"Interview with Andrew Cheng | French Design Awards Winner","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-12-17T09:10:00+00:00","dateModified":"2025-01-10T03:59:44+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb"},"description":"Andrew Cheng is the Brand Director of Sencus Frudenia based in Taiwan. His leadership in the company has led to Frudenia's...","breadcrumb":{"@id":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/interview-with-andrew-cheng-brand-director-of-frudenia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Interview with Andrew Cheng | Brand Director of Frudenia, Blending Past Arts with Modern Crafts"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb","name":"Sylvester","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","caption":"Sylvester"},"url":"https:\/\/muse.international\/index\/author\/kclee\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31549"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=31549"}],"version-history":[{"count":2,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31549\/revisions"}],"predecessor-version":[{"id":32961,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/31549\/revisions\/32961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/31551"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=31549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=31549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=31549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}