{"id":30801,"date":"2024-09-03T09:10:00","date_gmt":"2024-09-03T09:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=30801"},"modified":"2024-08-29T03:51:38","modified_gmt":"2024-08-29T03:51:38","slug":"collaborative-promotional-video-of-yuebao-x-edg-x-razer","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/collaborative-promotional-video-of-yuebao-x-edg-x-razer\/","title":{"rendered":"Collaborative Promotional Video of Yu&#8217;EBao x EDG x Razer"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Champion&#8217;s Collaboration<\/h3>\n\n\n\n<p>In 2021, Ant Group released a promotional video showcasing the collaboration of Alipay&#8217;s Yu&#8217;e Bao, the League of Legends EDG esports organisation, and Razer in the 2021 World Championship for League of Legends. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P1<\/h3>\n\n\n\n<p>The opening of the promotional video features Yu&#8217;e Bao&#8217;s appearance with its newly redesigned mascot &#8211; a fish, which replaced the &#8220;Money Bag&#8221; icon to better represent their brand in a more modern and relatable image, making it a clever marketing strategy. The central piece of the video is the EDG League of Legends roster, renowned for their victory in the 2021 World Championship. The members, Flandre, Jiejie, Scout, Viper, and Meoko, are all presented playfully and engagingly as adorable animal characters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P2<\/h3>\n\n\n\n<p>Ant&#8217;s creative approach adds a new touch of personality. And engagement to the video which allows them to be more relatable with their audiences. While being featured, the EDG organisation which is sponsored by Razer can be seen emerging from pods. That represent Razer&#8217;s merchandise, a symbol that represents their readiness for the competition and the brand&#8217;s support for the team.<\/p>\n\n\n\n<p>Highlighting the exclusive Razer merchandise featuring EDG. As well as plushies each representing the players in the form of adorable animals. The video is proof that successful collaboration between three different industries could come together. Making a collaboration and video with compelling narrative, resonating with the fans and potential customers.<\/p>\n\n\n\n<p>Highlighting the exclusive Razer merchandise featuring EDG. As well as plushies each representing the players in the form of adorable animals. The video is proof that successful collaboration between three different industries could come together. Making a collaboration and video with compelling narrative, resonating with the fans and potential customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Explore The Obsidian, a minimalistic refuge <a href=\"https:\/\/muse.international\/the-obsidian\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Champion&#8217;s Collaboration In 2021, Ant Group released a promotional video showcasing the collaboration of Alipay&#8217;s Yu&#8217;e Bao, the League of Legends EDG esports organisation, and Razer<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":30821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[405],"tags":[360,504,541],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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