Shuting Jiang, a Senior Product Designer passionate about creating intuitive digital experiences, and Tianyue Wu, a Senior Product Designer with a strong FinTech background, co-founded QIMU DESIGN. At QIMU DESIGN, they focus on delivering innovative, visually compelling, and highly functional solutions that resonate with users and drive meaningful results.<\/p>\n\n\n\n
1. Congratulations, NY Digital Awards Winner! Could you please provide a brief introduction of yourself?<\/strong><\/p>\n\n\n\n Shuting<\/strong>: Hi! I’m Shuting Jiang, a Senior Product Designer with a deep passion for creating intuitive and impactful digital experiences. Over the past eight years, I’ve honed my skills in UX\/UI design, specializing in crafting solutions that are not only visually appealing but also user-centered and practical.<\/p>\n\n\n\n My work spans various industries, and our projects have received international recognition, the London Design Awards and won a Gold, and now the NY Digital Awards where I won a Silver. My design philosophy is rooted in empathy, innovation, and continuous improvement, always striving to make technology more accessible and effective for all users.<\/p>\n\n\n\n Tianyue<\/strong>: Hello, thanks for having me, I’m Tianyue Wu, a senior product designer with a robust background, recently focusing on FinTech. Throughout my career, I led initiatives to improve user experiences through further simplification and intuitive design solutions.<\/p>\n\n\n\n My design philosophy revolves around a deep user needs understanding with a data-driven approach to drive functionality and aesthetic excellence. I look forward to continuing my work in applying my expertise and passion for user-centered design to make meaningful differences for people.<\/p>\n\n\n\n <\/p>\n\n\n\n Q2. What made you become \/ why did you choose to become a digital creator or designer?<\/strong><\/p>\n\n\n\n Shuting<\/strong>: From a young age, I’ve always been drawn to the world of art and creativity. I spent many years painting, which cultivated my appreciation for aesthetics and attention to detail.<\/p>\n\n\n\n However, as I grew, I realized that I wanted to create something that not only looked beautiful but also had a meaningful impact on people\u2019s lives. This led me to the field of digital design, where I could merge my artistic skills with technology to solve real-world problems and enhance user experiences. Designing digital products allows me to continuously innovate and create solutions that truly make a difference.<\/p>\n\n\n\n Tianyue<\/strong>: I decided to become a product designer because I wanted to enrich people’s everyday interactions. My curiosity about people’s needs and behaviors\u2014passions that drove me to build a career where I can express myself through creativity and problem-solving\u2014led me to this field.<\/p>\n\n\n\n It\u2019s incredibly rewarding to know that my work helps make complex systems easier to understand and use, brings technology closer to people, and makes it more enjoyable and interactive in daily life.<\/p>\n\n\n\n Q3. Tell us more about your business \/ company, job profile, and what you do.<\/strong><\/p>\n\n\n\n I collaborate closely with cross-functional teams to ensure that the products we create are not only visually appealing but also solve real user problems. My work spans various industries, and I\u2019m passionate about creating designs that are both impactful and accessible, ultimately enhancing the user experience.<\/p>\n\n\n\n Recently, I co-founded a design studio called QIMU DESIGN with Tianyue Wu. At QIMU DESIGN, we aim to deliver innovative and impactful solutions that resonate with users and drive meaningful results, ensuring that every project we undertake is both visually compelling and highly functional.<\/p>\n\n\n\n Tianyue<\/strong>: Currently, I\u2019m working for a startup FinTech broker, where my role involves designing and developing wealth management tools. These tools are crafted for a diverse range of users, from beginners to advanced investors in the stock market. My job is to create solutions that simplify complex financial information and processes, making it easier for users to manage their investments effectively.<\/p>\n\n\n\n This involves a combination of user interface design, user experience enhancements, and the integration of innovative financial technologies to ensure that our tools are not only functional but also intuitive and user-friendly. And most recently, I, along with Shuting Jiang, started our own design studio, QIMU DESIGN. It not only serves as a platform for innovative design solutions but also as a hub for fostering creativity and pushing the boundaries of conventional design practices.<\/p>\n\n\n\n Q4 What do you think defines “good” digital creativity?<\/strong><\/p>\n\n\n\n Shuting<\/strong>: “Good” digital creativity is defined by its ability to effectively solve user problems while delivering an engaging and intuitive experience. It\u2019s not just about aesthetics but about how well a design meets the needs of its users and enhances their interaction with the product.<\/p>\n\n\n\n Good digital creativity seamlessly combines form and function, resulting in solutions that are both visually compelling and highly functional. Ultimately, it should make technology more accessible, enjoyable, and impactful for its users.<\/p>\n\n\n\n Tianyue<\/strong>: When I think about what makes digital creativity truly shine, it\u2019s all about creating experiences that feel like a natural part of our everyday life yet manage to surprise and engage us in new ways. It\u2019s important that these designs are intuitive, so they fit seamlessly into our routines, but they should also spark a sense of wonder and delight that keeps us coming back.<\/p>\n\n\n\n Essentially, it\u2019s about making our interactions with digital products feel more human, and more connected. Good digital creativity marries simplicity with magic, transforming the ordinary into something memorable.<\/p>\n\n\n\n <\/p>\n\n\n\n Q5. Can you describe about your thought process, and how it contributes towards your creativity?<\/strong><\/p>\n\n\n\n b>Shuting: My thought process starts with understanding the user\u2019s needs and the problem at hand. I begin by conducting thorough research, both qualitative and quantitative, to gather insights. From there, I brainstorm and sketch out ideas, exploring different approaches to solve the problem creatively.<\/p>\n\n\n\n I focus on creating a balance between aesthetics and functionality, ensuring the design is both visually engaging and user-friendly. By iterating on these ideas and seeking feedback, I refine the design to achieve a solution that truly resonates with users.<\/p>\n\n\n\n Tianyue<\/strong>: My thought process is driven by curiosity and a desire to see things from different angles. For this project, I started by deeply understanding the challenges immigrant women face in healthcare.<\/p>\n\n\n\n By connecting these insights with technology and collaborating with others, I was able to create a solution that\u2019s both innovative and practical. Reflection and iteration played a key role, allowing ideas to evolve naturally into something that truly makes a difference.<\/p>\n\n\n\n Winning Entry<\/p>\n\n\n\n <\/p>\n\n\n\n Healthcare for Limited English Proficiency Women<\/a><\/p>\n\n\n\n
Shuting<\/strong>: I currently work as a Senior Product Designer, where I specialize in crafting user-centered digital experiences that blend creativity with functionality. My role involves leading design projects from concept to execution, focusing on UX\/UI design, user research, and prototyping.<\/p>\n\n\n\n