{"id":30268,"date":"2024-09-05T08:45:00","date_gmt":"2024-09-05T08:45:00","guid":{"rendered":"https:\/\/muse.international\/?p=30268"},"modified":"2024-09-20T09:12:36","modified_gmt":"2024-09-20T09:12:36","slug":"luki-the-lights-muse-creative-awards-platinum-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/","title":{"rendered":"LUKi &#038; the Lights | MUSE Creative Awards Platinum Winner"},"content":{"rendered":"\n<p>The challenge of explaining a complex and life-altering condition like ALS or MND to young children is immense. When faced with this challenge. Sascha and Anjo, parents grappling with the reality of a diagnosis, turned to creativity and innovation. Their solution was to create LUKi, a character that would serve as a gentle, accessible. And thoughtful introduction to the disease for their children and countless others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P1<\/h3>\n\n\n\n<p>LUKi &amp; the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a remarkable achievement in storytelling. The film centers on LUKi, a charming and upbeat robot known for living life to the fullest. Who is suddenly faced with the diagnosis of ALS. As LUKi navigates this new reality. The film explores how he chooses to face life going forward, offering a message of hope and resilience to those affected by the disease.<\/p>\n\n\n\n<p>The film, created as a silent film. Using no language and relying solely on sound and visuals, is a stroke of genius. This creative choice ensures that LUKi &amp; the Lights can be universally understood, allowing children and families around the world to engage with the story without the barriers of language. The absence of dialogue also encourages viewers to focus on the emotions. And actions of LUKi, making the experience more personal and profound.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P2<\/h3>\n\n\n\n<p>LUKi &amp; the Lights is not just a film; it is an educational tool that opens up conversations about ALS in a way that is compassionate and approachable for children. The character of LUKi embodies positivity and strength. Making him an ideal figure for young audiences to relate to as they learn about the challenges of living with ALS. Through LUKi\u2019s journey, the film imparts valuable lessons about coping with adversity and the importance of facing life\u2019s difficulties with courage.<\/p>\n\n\n\n<p>This creative endeavor by Sascha and Anjo stands as a testament to the power of storytelling.Iin making complex issues accessible to young minds. LUKi &amp; the Lights offers hope, raises awareness, and provides a thoughtful means for parents to discuss ALS with their children. All through the lens of an engaging and heartwarming character.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P3<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Credits&nbsp;<\/p>\n\n\n\n<p>Entry Title: <a href=\"https:\/\/museaward.com\/winner-info.php?id=229619\" class=\"external\">Tequila Don Julio takes over the STRAT for Super Bowl<\/a><\/p>\n\n\n\n<p>Entrant Company: <a href=\"https:\/\/lumenandforge.com\/\" class=\"external\">HUNTER; Lumen &amp; Forge; PHD<\/a><\/p>\n\n\n\n<p>Client: <a href=\"https:\/\/www.diageo.com\/en\/our-brands\/brand-explorer\/don-julio\" class=\"external\">Tequila Don Julio (DIAGEO)<\/a><\/p>\n\n\n\n<p>Winning Category: Outdoor Advertising &#8211; Outdoor Advertising \/ Other.<\/p>\n\n\n\n<p><em>Read more about The STRAT Transformed by Tequila Don Julio for an Unforgettable Super Bowl <a href=\"https:\/\/muse.international\/?p=28879\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenge of explaining a complex and life-altering condition like ALS or MND to young children is immense. When faced with this challenge. Sascha and Anjo,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":30443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12,546],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LUKi &amp; the Lights | MUSE Creative Awards Platinum Winner<\/title>\n<meta name=\"description\" content=\"LUKi &amp; the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUKi &amp; the Lights | MUSE Creative Awards Platinum Winner\" \/>\n<meta property=\"og:description\" content=\"LUKi &amp; the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T08:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T09:12:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/08\/LUKi-the-Lights-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/\",\"url\":\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/\",\"name\":\"LUKi & the Lights | MUSE Creative Awards Platinum Winner\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-09-05T08:45:00+00:00\",\"dateModified\":\"2024-09-20T09:12:36+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\"},\"description\":\"LUKi & the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LUKi &#038; the Lights | MUSE Creative Awards Platinum Winner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\",\"name\":\"Sylvester\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g\",\"caption\":\"Sylvester\"},\"url\":\"https:\/\/muse.international\/index\/author\/kclee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LUKi & the Lights | MUSE Creative Awards Platinum Winner","description":"LUKi & the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/","og_locale":"en_US","og_type":"article","og_title":"LUKi & the Lights | MUSE Creative Awards Platinum Winner","og_description":"LUKi & the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...","og_url":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-09-05T08:45:00+00:00","article_modified_time":"2024-09-20T09:12:36+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/muse.international\/wp-content\/uploads\/2024\/08\/LUKi-the-Lights-1-1.jpg","type":"image\/jpeg"}],"author":"Sylvester","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Sylvester","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/","url":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/","name":"LUKi & the Lights | MUSE Creative Awards Platinum Winner","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-09-05T08:45:00+00:00","dateModified":"2024-09-20T09:12:36+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb"},"description":"LUKi & the Lights, a short film produced by Big Grin Productions together with Global Neuro Y Care and the ALS Association, represents a...","breadcrumb":{"@id":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/luki-the-lights-muse-creative-awards-platinum-winner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"LUKi &#038; the Lights | MUSE Creative Awards Platinum Winner"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb","name":"Sylvester","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9dd1d0f26e448a7e010549437e1a66b8?s=96&r=g","caption":"Sylvester"},"url":"https:\/\/muse.international\/index\/author\/kclee\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/30268"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=30268"}],"version-history":[{"count":5,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/30268\/revisions"}],"predecessor-version":[{"id":32072,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/30268\/revisions\/32072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/30443"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=30268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=30268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=30268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}