{"id":30259,"date":"2024-09-05T08:10:00","date_gmt":"2024-09-05T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=30259"},"modified":"2025-04-09T05:56:36","modified_gmt":"2025-04-09T05:56:36","slug":"yoga-of-the-gods-muse-creative-awards-platinum-winner","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/yoga-of-the-gods-muse-creative-awards-platinum-winner\/","title":{"rendered":"Yoga of the Gods | MUSE Creative Awards Platinum Winner"},"content":{"rendered":"\n<p>When Disney released the blockbuster <em>Thor: Love and Thunder, <\/em>NBCUniversal took the challenge to create a video to attract unconventional audiences, specifically; fans of the popular <em>Real Housewives<\/em> series. In modern marketing, NBCUniversal has creatively demonstrated a masterful approach to targeted advertising with the creation of &#8220;<em>Yoga of the Gods&#8221;<\/em> for Walt Disney Studios. This creative and clever approach of leveraging branded content to engage a specific demographic was a task they excelled in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P1<\/h3>\n\n\n\n<p>The challenge was formidable. Disney sought to connect with <em>Real Housewife<\/em> enthusiasts and ignite their interest in the new film, starring Chris Hemsworth. The goal was to bridge the gap between these seemingly disparate worlds and inspire <em>Real Housewives <\/em>viewers to flock to the cinemas for the latest Marvel adventure.<\/p>\n\n\n\n<p>NBCUniversal&#8217;s solution was a testament to ingenuity and the power of visual effects (VFX). With limited footage from the film, the creative team meticulously crafted a custom scene. Seamlessly integrated the Real Housewives into a moment from the movie. This was no ordinary mash-up; it was a sophisticated composition where Thor, portrayed by Hemsworth, took on the role of an ultimate yoga instructor. In the scenario, the Housewives embark on a hike through the hills to join Thor&#8217;s class, setting the stage for comedic interaction as their worlds collide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P2<\/h3>\n\n\n\n<p>The advertisement&#8217;s success lay in its ability to fuse the distinct dialogue and dynamics of the <em>Real Housewives<\/em> with the larger-than-life persona of Thor. The result was a humorous and highly engaging piece of branded content that resonated deeply with the target audience. The seamless integration of the Housewives into the movie&#8217;s universe, achieved through advanced VFX, not only captivated viewers but also aligned perfectly with Disney&#8217;s marketing objectives.<\/p>\n\n\n\n<p>Ultimately, &#8220;Yoga of the Gods&#8221; was a triumph of creativity and strategy. The custom scenes delivered a captivating experience that left Disney with a satisfied client. And NBCUniversal with an energized and responsive <em>Real Housewife<\/em> fan base. This campaign stands as a shining example of how creative branded content can successfully target. And engage specific audiences in the entertainment industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P3<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Credits&nbsp;<\/p>\n\n\n\n<p>Entry Title: <a href=\"https:\/\/museaward.com\/winner-info.php?id=229619\" class=\"external\">Tequila Don Julio takes over the STRAT for Super Bowl<\/a><\/p>\n\n\n\n<p>Entrant Company: <a href=\"https:\/\/lumenandforge.com\/\" class=\"external\">HUNTER; Lumen &amp; Forge; PHD<\/a><\/p>\n\n\n\n<p>Client: <a href=\"https:\/\/www.diageo.com\/en\/our-brands\/brand-explorer\/don-julio\" class=\"external\">Tequila Don Julio (DIAGEO)<\/a><\/p>\n\n\n\n<p>Winning Category: Outdoor Advertising &#8211; Outdoor Advertising \/ Other.<\/p>\n\n\n\n<p><em>Read more about The STRAT Transformed by Tequila Don Julio for an Unforgettable Super Bowl <a href=\"https:\/\/muse.international\/?p=28879\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Disney released the blockbuster Thor: Love and Thunder, NBCUniversal took the challenge to create a video to attract unconventional audiences, specifically; fans of the popular<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":30451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12,546],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yoga of the Gods | MUSE Creative Awards Platinum Winner<\/title>\n<meta name=\"description\" content=\"NBCUniversal has creatively demonstrated a masterful approach to targeted advertising with the creation of &quot;Yoga of the Gods&quot; for Walt...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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