{"id":29369,"date":"2024-08-14T09:05:00","date_gmt":"2024-08-14T09:05:00","guid":{"rendered":"https:\/\/muse.international\/?p=29369"},"modified":"2024-10-17T06:05:55","modified_gmt":"2024-10-17T06:05:55","slug":"interview-with-colm-macgowan-owner-founder-of-80-20-digital","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-colm-macgowan-owner-founder-of-80-20-digital\/","title":{"rendered":"Interview with Colm MacGowan | The Owner & Founder of 80\/20 Digital with 14 Years of Outstanding Reputation"},"content":{"rendered":"\n

Colm MacGowan is the Owner & Founder of 80\/20 Digital, a digital marketing agency with a 14-year track history with an outstanding reputation for servicing the SMB marketing in Australia. He is a multi-award-winning Sales and Marketing professional with over 25 years of experience. In the advertising industry including 20 years in Digital Marketing.<\/p>\n\n\n\n

Q1<\/h3>\n\n\n\n

My name is Colm MacGowan and I am the Owner & Founder of 80\/20 Digital, a Melbourne-based digital marketing agency with a 14-year track history. And an outstanding reputation for servicing the SMB marketing in Australia. Having graduated with a Master’s Degree in Marketing from Dublin City University, Ireland, I discovered my passion for digital marketing.<\/p>\n\n\n\n

Starting off in sales as an appointment setter, I quickly ascended the ranks to become the National Sales Manager of the digital marketing team in one of Australia’s largest media organizations. I was lucky to have some excellent mentors who guided me through best practices in Google Ads, SEO, website design, and lead generation.<\/p>\n\n\n\n

Q2<\/h3>\n\n\n\n

80\/20 Digital was founded with a mission to change the way digital marketing is experienced by small to medium businesses. Having spent 8 years prior working in the digital marketing industry, I felt that there was a gap in the SMB market for an agency that would focus on real results and top-class solutions that would drive revenue and profitability.<\/p>\n\n\n\n

Inspired by Richard Koch’s bestseller, the 80\/20 Rule, which focused on the principles of maximizing effectiveness while minimizing inefficiency. I immediately knew the name for my fledgling agency: 80\/20 Digital.<\/p>\n\n\n\n

Q3<\/h3>\n\n\n\n

Currently, I oversee business strategy, sales, and finance. I also dedicate a considerable amount of time to training our staff. The key things a professional needs to succeed in digital marketing are great communication. Technical know-how, marketing savvy, and the ability to adapt to an ever-changing landscape.<\/p>\n\n\n\n

______<\/p>\n\n\n\n

In an innovative blend of entertainment and interactivity, our campaign introduced “Yumos Island,” a groundbreaking playable ad experience. Initially teased through digital channels and captivating in-flight announcements featuring… (read more here<\/a>.)<\/p>\n\n\n\n

<\/i><\/a><\/i><\/a><\/p>\n\n\n\n

Read more about the interview with Michele Mardorf for Colliding Waves here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Colm MacGowan is the Owner & Founder of 80\/20 Digital, a digital marketing agency with a 14-year track history with an outstanding reputation for servicing the [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":29589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,446,415,382],"yoast_head":"\nInterview with Colm MacGowan | NYX Awards Winner<\/title>\n<meta name=\"description\" content=\"Colm MacGowan is the Owner & Founder of 80\/20 Digital, a digital marketing agency with a 14-year track history with an outstanding reputa...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-colm-macgowan-owner-founder-of-80-20-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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