As the Global Marketing and Customer Activation Manager at Henkel Adhesive Technologies, Laura Lamard oversees marketing programs for the Manufacturing and Maintenance business unit across more than 30 countries. Over the past five years, she has supported the digital transformation and growth of her business unit through two main projects.<\/p>\n\n\n\n
Q1. Please provide us with a brief bio of yourself.<\/strong><\/p>\n\n\n\n I\u2019m Laura Lamard, and I live in Bordeaux, France, with my partner and two kids. I like music festivals, diving, biking in cities, indoor climbing on Sunday mornings, visiting Kyoto or Corsica, a good book when time allows, and a good glass of wine! I have worked in the UK, Germany, Mexico, and China, and have been in marketing for 15 years.<\/p>\n\n\n\n Q2. What is your role in the company?<\/strong><\/p>\n\n\n\n As the Global Marketing and Customer Activation Manager at Henkel Adhesive Technologies I oversee marketing programs for the Manufacturing and Maintenance business unit across 30+ countries. Over the past five years I’ve supported the digital transformation and growth of my business unit with two main projects:<\/p>\n\n\n\n 1. LOCTITE XPLORE – our e-learning platform where we scale access to adhesive application- and engineering-expertise for assembly and maintenance professionals. So far, we have 6 courses certified and +40,000 users, including 8000 certified users, and have been recognized with three major awards.<\/p>\n\n\n\n 2. LOCTITE Pulse – our smart maintenance solution (IIoT), which supports industrial plants to use data intelligence and sensors to boost their plant maintenance, reliability, and sustainability.<\/p>\n\n\n\n In collaboration with three international creative agencies, we craft brand positioning, key messages, overall campaign toolboxes, as well as action the go-to-market plans across all our markets.<\/p>\n\n\n\n Q3. Please tell us more about your organization.<\/strong><\/p>\n\n\n\n With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. The company’s three strongest brands are LOCTITE, Persil and Schwarzkopf.<\/p>\n\n\n\n Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide \u2013 united by a strong corporate culture, shared values and a common purpose: \u2018Pioneers at heart for the good of generations.\u2019<\/p>\n\n\n\n At Henkel Adhesive Technologies, innovative thinking and entrepreneurial spirit are in our DNA. We are curious and passionate experts with deep market and application knowledge. Our unrivaled portfolio of adhesives, sealants and functional coatings is designed to transform markets and the way you work. We\u2019re your global partner, prepared to work together with you to handle any challenge and develop a solution that is smart and sustainable. For the better.<\/p>\n\n\n\n Q4. Congratulations! As the winner of the TITAN Business Awards, what does it mean for you and your team to receive this distinction?<\/strong><\/p>\n\n\n\n In our LOCTITE Manufacturing and Maintenance business unit, we help assembly engineers from 800+ industries increase operational efficiencies. Our products and services are here to co-design better-performing solutions (more reliable, cost-effective, smarter design), and on the other side, we help maintenance professionals boost their plant productivity and safety while increasing their sustainability.<\/p>\n\n\n\n Q5.<\/strong> What is your own definition of a successful team\/organization\/business?<\/strong><\/p>\n\n\n\n Receiving this beautiful Titan Award is truly an honor, especially as we spent 5 years on the project, with hard work and dedication from around 120+ people involved. This award symbolizes the success of our online knowledge hub (www.loctitex.com) in transforming how we scale access to adhesive, sealing and coating expertise.<\/p>\n\n\n\n LOCTITE\u00aeX, developed in partnership with the talented team at Frankly, a Danish creative digital agency, provides an engaging learning experience for both novices and advanced professionals. Already +40,000 learners have subscribed and +8,000 are certified.And all from an initial idea to create a physical book of expertise to which we could scale access, so anyone could access knowledge anytime anywhere from their pocket!<\/p>\n\n\n\n The journey was challenging, with long hours and intense effort from start to finish, but every bit of it was worth it. We had a first success back at the start when we managed to launch the e-learning platform with two courses and a 130-page book in just four months. Quite an achievement in a large organization like Henkel, where a lot of alignment and perseverance is needed!<\/p>\n\n\n\n But we did it: we got the platforms (the website + the LMS – learning management system – Litmos) and all the steps in between. I.e.: building the brand, the e-learning vision and identity, the characters and the content approval with leadership and internal experts. Not to forget that this e-learning development was a project we did run “on top” to prove the case. And so we did! We achieved 15,000 users in year one, with amazing qualitative feedback!<\/p>\n\n\n\n Users were positive about the style of the content and 40% became active users (going through at least three chapters). With full course completion time being only one hour, not only did people like it, but they stayed and continue engage on the platform! So the pilot became a key program for Henkel Adhesive, and is now being scaled across the business as a blueprint.<\/p>\n\n\n\n Winning Entry<\/strong><\/p>\n\n\n\n
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