{"id":29170,"date":"2024-08-01T08:30:00","date_gmt":"2024-08-01T08:30:00","guid":{"rendered":"https:\/\/muse.international\/?p=29170"},"modified":"2024-10-18T06:21:34","modified_gmt":"2024-10-18T06:21:34","slug":"interview-with-mauricio-galvan-creative-director-for-madwell","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-mauricio-galvan-creative-director-for-madwell\/","title":{"rendered":"Interview with Mauricio Galv\u00e1n | The Creative Director for Madwell"},"content":{"rendered":"\n<p>Mauricio Galv\u00e1n is a bicultural Creative Director at Madwell. Before joining Madwell, Mauricio was the EVP Creative Director at Fenton from October 2020 to August 2021. Before his time at Fenton, Mauricio was the Managing Partner and Executive Creative Director at the Vidal Partnership from January 2007 to May 2010.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q1<\/h2>\n\n\n\n<p>I\u2019m a bilingual and bicultural Creative Director, born and raised in Mexico City and living and working in the U.S. for the last 20 years. Before joining MadwelI, I was a Creative Director at Anomaly. Before Anomaly, I spent time as Partner and Chief Creative Officer at d exp\u00f3sito and Partners, and before that, as Chief Creative Officer at Totality.<\/p>\n\n\n\n<p>Additionally, I worked at The Vidal Partnership as managing partner, ECD for 10 years. Before coming to the U.S., I was a Creative Director in Mexico, at Teran\/TBWA, Ogilvy &amp; Mather, and Leo Burnett. While at Ogilvy, I was fortunate to be part of the team that won Mexico&#8217;s first Lion at the Cannes Festival, as well as Mexico&#8217;s first Pencil at The One Show Awards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q2<\/h2>\n\n\n\n<p>It just looked like a lot of fun and I\u2019m happy to report, 30 years later, that it still is a lot of fun solving problems using creativity. All of us who work in this industry should realize how fortunate we are to do what we do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q3<\/h2>\n\n\n\n<p>Madwell is a very unique place. Is it an agency? Yes and No. Yes in the sense that we solve business problems for our clients through creative communication strategies and ideas, but, No, because it\u2019s much more than that.<\/p>\n\n\n\n<p>As Chris Sojka, our founder, and CCO, put it one time, &#8220;Madwell should be full of people who are a cross between Disney Imagineers, AdPersons, Industrial Light and Magic creatives, entrepreneurs, and most importantly, obsessively curious people who keep their inner child alive and well&#8221;. (Don\u2019t quote me, it might have not been exactly this, but something close.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q4<\/h2>\n\n\n\n<p>I saw this definition years ago and I think it still holds water and stays true regardless of the platform, media, etc.: Creativity is connecting two ideas that were not previously related to create a new concept.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>(read more <a href=\"https:\/\/museaward.com\/winner-info.php?id=229117\" class=\"external\">here<\/a>.)<\/p>\n\n\n\n<p><em><a href=\"https:\/\/muse.international\/?p=28219\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mauricio Galv\u00e1n is a bicultural Creative Director at Madwell. Before joining Madwell, Mauricio was the EVP Creative Director at Fenton from October 2020 to August 2021.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":23,"featured_media":29283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Mauricio Galv\u00e1n | MUSE Creative Awards Winner<\/title>\n<meta name=\"description\" content=\"Mauricio Galv\u00e1n is a bicultural Creative Director at Madwell. Before joining Madwell, Mauricio was the EVP Creative Director at Fenton...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-mauricio-galvan-creative-director-for-madwell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Mauricio Galv\u00e1n | MUSE Creative Awards Winner\" \/>\n<meta property=\"og:description\" content=\"Mauricio Galv\u00e1n is a bicultural Creative Director at Madwell. Before joining Madwell, Mauricio was the EVP Creative Director at Fenton...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/interview-with-mauricio-galvan-creative-director-for-madwell\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T06:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/07\/Mauricio-Galvan-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-mauricio-galvan-creative-director-for-madwell\/\",\"url\":\"https:\/\/muse.international\/index\/interview-with-mauricio-galvan-creative-director-for-madwell\/\",\"name\":\"Interview with Mauricio Galv\u00e1n | MUSE Creative Awards Winner\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-08-01T08:30:00+00:00\",\"dateModified\":\"2024-10-18T06:21:34+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/d499ec6e7bd9ebf267768e3387d5eeeb\"},\"description\":\"Mauricio Galv\u00e1n is a bicultural Creative Director at Madwell. 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