{"id":28805,"date":"2024-07-08T10:33:00","date_gmt":"2024-07-08T10:33:00","guid":{"rendered":"https:\/\/muse.international\/?p=28805"},"modified":"2024-07-15T03:08:45","modified_gmt":"2024-07-15T03:08:45","slug":"interview-with-theresa-neil-from-the-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-theresa-neil-from-the-united-states\/","title":{"rendered":"Interview with Theresa Neil from the United States"},"content":{"rendered":"\n<p>Theresa Neil, Founder of Guidea, a consultancy specializing in strategic product design for Digital Health and Cognitive Sciences, has collaborated with healthcare leaders such as Cigna, Humana, Amgen, Novo Nordisk, Bristol Meyer Squibb, Roche, and Johnson &amp; Johnson. She is also the author of two influential books.<\/p>\n\n\n\n<p><strong>Q1. Please provide us with a brief bio of yourself.<\/strong><\/p>\n\n\n\n<p>I&#8217;m Theresa Neil, Founder of Guidea, a product design consultancy specializing in strategic product design for clients in Digital Health and Cognitive Sciences. I&#8217;ve authored two influential books, \u201cMobile Design Pattern Gallery\u201d and \u201cDesigning Web Interfaces,\u201d and currently have another exciting project in the works.<\/p>\n\n\n\n<p>Throughout my career, I&#8217;ve had the privilege of working with leading organizations in healthcare, including Cigna, Humana, Amgen, Novo Nordisk, Bristol Meyer Squibb, Roche, and Johnson &amp; Johnson. Our collaborations have been recognized with international prestigious awards that highlights our innovation in AI\/ML within population health insights, as well as awards for the Most Innovative Digital Health Platform and Best SaaS Enabled Digital Health Platform.<\/p>\n\n\n\n<p>I&#8217;m passionate about making a positive impact, which is why I&#8217;ve partnered with notable non-profits and institutions like Johns Hopkins, Oxford, and the Yale School of Medicine, as well as RxOutreach. In 2022, I launched the Femovate UX sponsorship program, aimed at supporting early-stage FemTech founders. To date, we&#8217;ve provided over $1.5M in funding, and I&#8217;m proud that our efforts have been recognized by Women of Wearables and the WomenTech Network for fostering innovation and diversity in technology.<\/p>\n\n\n\n<p><strong>Q2<\/strong>. <strong>Please tell us more about your organization.<\/strong><\/p>\n\n\n\n<p>Guidea is an award-winning, women-led UX consultancy with extensive design expertise for medtech, IoT, wearables, population health insights, digital therapeutics, healthcare software, and femtech. The team is a trusted partner to 20 Fortune 100 companies and dozens of innovative startups. Products designed by Guidea are used by more than one billion people worldwide.<\/p>\n\n\n\n<p>Femovate is a UX sponsorship program for early-stage femtech startups. Launched in 2022 by Guidea, acclaimed for their expertise in UX design and product strategy, Femovate aims to elevate founders in a sector that has been woefully underfunded. Femovate has contributed over $1.5 million of UX and product services to more than 50 early-stage startups since its inception.<\/p>\n\n\n\n<p><strong>Q3.<\/strong> <strong>Congratulations! As the winner of the TITAN Women in Business Awards, what does it mean for you and your team to receive this distinction?<\/strong><\/p>\n\n\n\n<p>It is an honor to be recognized along with many other amazing female business leaders and executives. I was looking at some of the other honorees and was so impressed with their accomplishments.<\/p>\n\n\n\n<p><strong>Q4. How has winning an international award help promote your organization?<\/strong><\/p>\n\n\n\n<p>Winning an award like TITAN provides us with another opportunity and platform to discuss the pressing need to improve women\u2019s healthcare and provide them with a full range of tools to stay healthy and well.<\/p>\n\n\n\n<p><strong>Q5. What are the challenges of developing \/ marketing your winning entries?<\/strong><\/p>\n\n\n\n<p>Honestly, it was not that challenging. One of the parts of my job is getting in front of people and talking about what we are doing with femtech and design. It\u2019s something I enjoy about the work. When assembling the entry, I tried to tell our story clearly and compellingly with plenty of examples.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/thewomenbusinessawards.com\/winner-info.php?id=685\" class=\"external\">Theresa Neil: Pioneering Women\u2019s Health Equity<\/a><\/p>\n\n\n\n<p><em><em><em><em>Read more about this&nbsp;<a href=\"https:\/\/muse.international\/interview-with-saiteja-chatrati-from-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">interview<\/a>&nbsp;with Saiteja Chatrati from the United States, the Gold Winner of the 2024 TITAN Women in Business Awards.<\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theresa Neil, Founder of Guidea, a consultancy specializing in strategic product design for Digital Health and Cognitive Sciences, has collaborated with healthcare leaders such as Cigna,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":29152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[382,419,498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Theresa Neil from the United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Theresa Neil from the United States, the Gold Winner of the 2023 TITAN Women in Business Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-theresa-neil-from-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Theresa 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