{"id":28264,"date":"2024-07-03T06:08:21","date_gmt":"2024-07-03T06:08:21","guid":{"rendered":"https:\/\/muse.international\/?p=28264"},"modified":"2024-07-03T06:08:28","modified_gmt":"2024-07-03T06:08:28","slug":"interview-with-lei-ye-of-mckinsey-and-company","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/","title":{"rendered":"Interview with Lei Ye of McKinsey and Company"},"content":{"rendered":"\n

Lei Ye is a designer specializing in digital and user interface design. Currently, at McKinsey & Company, Lei crafts innovative solutions for internal applications. His design journey, significantly influenced by education at Harvard Graduate School of Design, honed his skills and deepened their understanding of the interplay between design and user experience.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your design background.<\/strong><\/p>\n\n\n\n

I am Lei Ye, a designer with a focus on digital and user interface design, currently based in the dynamic environment of McKinsey & Company where I develop innovative solutions for internal applications. My design journey was significantly shaped by my education at Harvard Graduate School of Design, where I honed my skills and developed a deep understanding of the interplay between design and user experience.<\/p>\n\n\n\n

Over the years, I have been recognized for my work with several prestigious awards, including the MUSE Design Awards and the Vega Digital Awards for a personal project that used data visualization to highlight social justice issues related to the Black Lives Matter protests. My design philosophy centers on creating intuitive and impactful digital experiences that effectively communicate complex information and engage users on multiple levels.<\/p>\n\n\n\n

With a passion for merging aesthetics with functionality, my work continually seeks to push the boundaries of digital design, making information accessible and engaging through innovative visual storytelling techniques.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a designer\/artist?<\/strong><\/p>\n\n\n\n

I chose to become a designer because of my fascination with the way design impacts everyday life and the power it holds to solve real-world problems. From a young age, I was drawn to the creative process, intrigued by how ideas could be transformed into tangible, functional forms that people interact with. As I grew older, I realized that design went beyond just aesthetics.<\/p>\n\n\n\n

Q3. What does \u201cdesign\u201d mean to you?<\/strong><\/p>\n\n\n\n

In my current role at McKinsey & Company, I am focused on developing innovative solutions for internal applications. My primary responsibility is to enhance the functionality and user experience of these tools, which are critical for streamlining our internal processes and improving productivity across the firm.<\/p>\n\n\n\n

My approach involves a thorough analysis of existing systems, identifying pain points, and brainstorming potential improvements. I collaborate closely with various teams to understand their needs and challenges, ensuring that the solutions I design not only address these issues but also introduce efficiencies that can transform our operational landscape. This role requires a deep understanding of both design principles and the specific needs of a complex organization like McKinsey.<\/p>\n\n\n\n

Q4. What’s your favorite kind of design and why?<\/strong><\/p>\n\n\n\n

To me, design is a powerful tool for solving problems and enhancing the way people interact with the world. It’s about understanding human needs and crafting solutions that are not only functional but also delightful and accessible. Design is a bridge between technology and people, translating complex ideas into forms that are easy to use and understand.<\/p>\n\n\n\n

More than just aesthetics, design is a strategic process that involves empathy, creativity, and rigorous testing to ensure that end products genuinely improve lives.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q5. To you, what makes a ‘good’ design?<\/strong><\/p>\n\n\n\n

My favorite kind of design is user interface (UI) design because it perfectly blends aesthetics with functionality, directly impacting how users interact with technology. UI design fascinates me because it requires a deep understanding of user behavior, needs, and expectations, which must be balanced with the technical capabilities of the platform.<\/p>\n\n\n\n

What I particularly enjoy about UI design is the challenge of creating intuitive and engaging interfaces that enhance user experiences. It involves a meticulous process of choosing the right elements, like colors, typography, and layout, to facilitate ease of use and ensure the interface is accessible to a broad audience. This type of design not only improves the functionality of digital products but also their aesthetic appeal, making everyday interactions with technology enjoyable and efficient.<\/p>\n\n\n\n

Moreover, UI design is ever-evolving with technology, presenting continuous learning opportunities and the challenge to stay ahead of trends, which keeps my work dynamic and exciting.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Winning Entry<\/p>\n\n\n\n

Data-Driven Narratives: BLM<\/a><\/p>\n\n\n\n

Read more about Lei Ye<\/a>‘s interview with the 2024 Vega Digital Awards for his Silver winning entry ‘Data-Drive Narratives:BLM’.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lei Ye is a designer specializing in digital and user interface design. Currently, at McKinsey & Company, Lei crafts innovative solutions for internal applications. His design [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":27738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[360,12,382],"yoast_head":"\nInterview with Lei Ye of McKinsey and Company<\/title>\n<meta name=\"description\" content=\"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Lei Ye of McKinsey and Company\" \/>\n<meta property=\"og:description\" content=\"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-03T06:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T06:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/06\/VDA-lei-ye.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maizura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maizura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/\",\"url\":\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/\",\"name\":\"Interview with Lei Ye of McKinsey and Company\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-07-03T06:08:21+00:00\",\"dateModified\":\"2024-07-03T06:08:28+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\"},\"description\":\"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Lei Ye of McKinsey and Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86\",\"name\":\"Maizura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g\",\"caption\":\"Maizura\"},\"url\":\"https:\/\/muse.international\/index\/author\/maizura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Lei Ye of McKinsey and Company","description":"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/","og_locale":"en_US","og_type":"article","og_title":"Interview with Lei Ye of McKinsey and Company","og_description":"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.","og_url":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-07-03T06:08:21+00:00","article_modified_time":"2024-07-03T06:08:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/muse.international\/wp-content\/uploads\/2024\/06\/VDA-lei-ye.jpg","type":"image\/jpeg"}],"author":"Maizura","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Maizura","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/","url":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/","name":"Interview with Lei Ye of McKinsey and Company","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-07-03T06:08:21+00:00","dateModified":"2024-07-03T06:08:28+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86"},"description":"Winner interview with Lei Ye of McKinsey and Company, the Silver Winner of the 2024 MUSE Design Awards.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/interview-with-lei-ye-of-mckinsey-and-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"Interview with Lei Ye of McKinsey and Company"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/6c06d27dec72f8caef69a58de7057d86","name":"Maizura","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7ec2dc5487c561c4b56a152817a6c14?s=96&r=g","caption":"Maizura"},"url":"https:\/\/muse.international\/index\/author\/maizura\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/28264"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=28264"}],"version-history":[{"count":5,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/28264\/revisions"}],"predecessor-version":[{"id":28462,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/28264\/revisions\/28462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/27738"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=28264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=28264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=28264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}