{"id":27802,"date":"2024-08-14T09:00:00","date_gmt":"2024-08-14T09:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=27802"},"modified":"2025-04-09T05:32:29","modified_gmt":"2025-04-09T05:32:29","slug":"jewel-osco-delivers-a-hilarious-thanksgiving-campaign","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/jewel-osco-delivers-a-hilarious-thanksgiving-campaign\/","title":{"rendered":"Jewel-Osco Delivers A Hilarious Thanksgiving Campaign"},"content":{"rendered":"\n

Jewel-Osco, American retail grocery and pharmacy chain operating as a subsidiary of the grocery distributor and retailer SuperValu Inc. The company originated in 1899, when Frank Vernon Skiff and Frank Ross founded the Jewel Tea Company to supply condiments to the Chicago area from horse-drawn wagons.<\/p>\n\n\n\n

Clever Twist<\/h2>\n\n\n\n

As the Thanksgiving season approached, Jewel-Osco <\/strong>supermarkets embarked on a mission to remind customers that they have everything needed for a perfect holiday feast. Leveraging humor to capture attention, they created a memorable TV advertisement that resonated with audiences through its playful take on a classic children’s game.<\/p>\n\n\n\n

The ad features a family gathered around the Thanksgiving table, engaging in a game of “Telephone.”<\/p>\n\n\n\n

Highlight<\/h2>\n\n\n\n

The ad concludes by spotlighting Jewel-Osco\u2019s unbeatable offers, including their lowest-price turkey promotion and a variety of other Thanksgiving staples such as stuffing, cranberry sauce, and beverages.<\/p>\n\n\n\n

The response to the campaign has been overwhelmingly positive. Viewers appreciated the humor and relatability of the advertisement, which stood out amidst more traditional holiday commercials.<\/p>\n\n\n\n

A marketing video that snatched them a win in the 2024 NYX Awards.
<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Title: Jewel-Osco<\/a><\/p>\n\n\n\n

Entrant Company: Brand Ave. Studios<\/p>\n\n\n\n

Winning Category: Content Marketing – Video or Video Series<\/p>\n\n\n\n

Explore about the collaboration of Logitech G x Bubba Wallace by Paper Crowns here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jewel-Osco, American retail grocery and pharmacy chain operating as a subsidiary of the grocery distributor and retailer SuperValu Inc. 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