{"id":27063,"date":"2024-05-30T08:05:00","date_gmt":"2024-05-30T08:05:00","guid":{"rendered":"https:\/\/muse.international\/?p=27063"},"modified":"2024-06-12T06:16:40","modified_gmt":"2024-06-12T06:16:40","slug":"interview-with-zack-hopkins-from-the-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-zack-hopkins-from-the-united-states\/","title":{"rendered":"Interview with Zack Hopkins from the United States"},"content":{"rendered":"\n<p>Zack Hopkins is a Senior Designer at History Factory, starting his career in the museum sector by supporting educational and entertaining exhibits, media, and interactive exhibitions. He has since broadened his scope to include a diverse array of projects, ranging from publication and exhibit design to interactive and web-based experiences.<\/p>\n\n\n\n<p><strong>Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n<p><br>My name is Zack Hopkins, and I\u2019m a Senior Designer at History Factory. My first exposure to the industry was through the museum world. My earliest internships and jobs supported exhibits, media and interactive exhibitions to inform and entertain.<\/p>\n\n\n\n<p>Since then I\u2019ve had the opportunity to work on a wide range of project types from publication and exhibit design to interactive and web-based experiences.<\/p>\n\n\n\n<p><strong>Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n<p>My parents have their roots in theater arts, stagecraft and acting. My father went into video production, working in the documentary industry in Washington, DC for decades. I knew from a young age that I would walk a similar path, using my creativity to inform and inspire. It\u2019s what gets me up in the morning.<\/p>\n\n\n\n<p><strong>Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n<p>I\u2019ve been with History Factory for nearly nine years, which speaks to the uniqueness of History Factory as an agency. We bring a perspective to our work that can\u2019t be found anywhere else\u2014one of authenticity, heritage, and academic rigor.<\/p>\n\n\n\n<p>It\u2019s the core of who we are and why we have the privilege of working with some of the world\u2019s largest and most respected brands.<\/p>\n\n\n\n<p><strong>Q4. What does creativity mean to you? <\/strong><\/p>\n\n\n\n<p>Creativity governs our ability to take in information\u2014visual assets, business goals, historical context\u2014and distill all that into an idea that communicates. And then do it again. And iterate. And expand.<\/p>\n\n\n\n<p>If art is in the eye of the beholder, and art is a part of design, then creativity in design facilitates our ability to step back from the work and look at it from different perspectives.<\/p>\n\n\n\n<p><strong>Q5. To you, what makes a &#8216;creative&#8217; idea and\/or design?<\/strong><\/p>\n\n\n\n<p>There are few entirely new ideas, and every design problem has multiple solutions. Some solutions are elusive, but often the most appropriate solution is right in front of you.<\/p>\n\n\n\n<p>In either case, creativity comes in the expression. If it makes you think or feel something new, then it is a creative idea.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sub-Zero Group has trailblazed technological and design innovation in the appliance industry since its founding in \u2026<br>(<a href=\"https:\/\/museaward.com\/winner-info.php?id=229495\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"external\">Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n<p><br><em><em><em><em><em><em><em><em>Read more about this <a href=\"https:\/\/muse.international\/?p=27056\" target=\"_blank\" rel=\"noreferrer noopener\">interview<\/a> with Yuan-Sheng International Performing and Artistic Co., Ltd, the Gold Winner of the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zack Hopkins is a Senior Designer at History Factory, starting his career in the museum sector by supporting educational and entertaining exhibits, media, and interactive exhibitions.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":27079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Zack Hopkins from the United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Zack Hopkins from the United States, the Silver Winner of the 2023 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-zack-hopkins-from-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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