TA Design Studio was founded in 2019 by Co-founders Zhongqi Fu and Junru Xu, two multi-talented architects from Columbia University. The studio provides one-on-one mentorship for top grad school candidates, helping them to enhance their creative skillset and win admission to top schools in the US. The co-founders have helped 50 students win admission to top schools from 2019 to 2021.<\/p>\n\n\n\n
Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n Jennie: Hi, my name is Junru (Jennie) Xu. I am an accomplished product designer and UX lead with a master’s degree from Columbia University. I have eight years of experience, specializing in product design, user experience, and human-computer interaction. Currently, as a Senior Product Designer at DIRECTV in Seattle, I lead ground-breaking projects reaching more than 11.3 million users nationwide. At Cayaba Care, as a founding designer, my leadership in designing the patient app project played a critical role in reducing maternal health disparities for more than 60,000 U.S. women by leading the project from start to finish.<\/p>\n\n\n\n Fu: Hi, my name is Zhongqi Fu, based in Boston with a master’s degree from Columbia University and five years of experience in UX\/UI design, excels in developing solutions that significantly improve daily life across different industries. At Electric Hydrogen Co., I lead the creation of enterprise IoT products to achieve zero emissions in the energy sector. In addition, as co-founder of TA Design Studio, I dedicate myself to mentoring emerging designers and helping shape their careers and skills.<\/p>\n\n\n\n Liu: Hi, my name is Zixi Liu. I combine my therapy background with a unique, empathy-driven perspective in UX\/product design, committed to crafting digital experiences that are both intuitive and uplifting. I am instrumental in designing enterprise solutions that transform software development at VMware. My previous role at Sibel Health was distinguished by my efforts to develop integrated healthcare solutions that facilitate seamless interactions between patients, clinicians, and researchers.<\/p>\n\n\n\n Chen: Hi, my name is Yiwen Chen. I am a UI\/UX designer with roots in the School of Visual Arts, focusing on mental health and societal challenges, striving to foster a more empathetic and inclusive community through my design work. My projects are driven by a deep commitment to addressing these important issues, embodying my vision for a more compassionate society.<\/p>\n\n\n\n Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n We thrive on crafting beautiful creations because they fill us with joy and fulfillment. As creative professionals in UX design, we are at the crossroads of creativity, technology, and psychology. This unique blend allows us to enact significant changes through our work, solving problems and enhancing lives. Our dedication and innovative spirit are key to transforming the world and elevating everyday experiences to new levels of enjoyment. This underscores our commitment to excellence and our role in enriching the human experience, making it more intuitive and enjoyable.<\/p>\n\n\n\n Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n TA Design Studio is committed to providing exceptional design services across a variety of areas, including mentorship, architecture, graphic\/web design, UX\/UI design, and product design. Our goal is to remain at the forefront of design trends and knowledge. This approach allows us to offer new perspectives and insights to our students, helping them set long-term career goals.<\/p>\n\n\n\n HMW Design Studio envisions a future where creativity catalyzes positive societal transformation. We focus on designing innovations that have a meaningful impact, crafting experiences that are forward-thinking and responsive to current social issues.<\/p>\n\n\n\n Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n Creativity transforms our imaginations into reality, serving as a bridge between conceptual and tangible, across physical and digital spheres. It brings our ideas to life, influencing every aspect of our lives. Through creativity, we communicate beyond words, using colors, shapes, and spaces to express emotions and share messages, creating experiences that resonate deeply. This process requires profound empathy to truly grasp and fulfill people’s unexpressed needs and desires.<\/p>\n\n\n\n In addition, creativity mirrors societal values and trends, evolving to meet new challenges and incorporate technological innovations. It maintains an ongoing dialogue with the world, adapting to changes in our interactions. Creativity is visionary, not only solving current problems but also anticipating and crafting solutions for future needs in ways that are both effective and uplifting.<\/p>\n\n\n\n At its core, creativity is about connecting people with products, services, and each other in ways that are effective, meaningful, and enjoyable. It represents the confluence of human innovation with the principles of science and art, improving both the functionality and beauty of our surroundings. In doing so, creativity enhances our lives and elevates our collective experience, affirming its essential role in propelling society forward.<\/p>\n\n\n\n Q5. To you, what makes a \u201ccreative\u201d idea and\/or design?<\/strong><\/p>\n\n\n\n All of us agree that a creative idea is characterized by its novelty, originality, and ability to spark inspiration. It often comes from a unique combination of existing concepts or thinking outside the box. Creativity involves breaking away from conventional patterns of thought and exploring new perspectives. Moreover, a truly creative idea resonates with its audience, evoking emotions, and offering solutions to problems in fresh and unexpected ways. Ultimately, creativity thrives on curiosity, experimentation, and the courage to challenge established norms.<\/p>\n\n\n\n <\/p>\n\n\n\n YOYO, an intelligent assistant utilizing AI and voice technology, fosters enhanced communication between parents and young children. Addressing the challenges of busy schedules hindering parental engagement, YOYO aims to … (Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n