{"id":26369,"date":"2024-05-23T08:05:00","date_gmt":"2024-05-23T08:05:00","guid":{"rendered":"https:\/\/muse.international\/?p=26369"},"modified":"2024-06-12T06:27:05","modified_gmt":"2024-06-12T06:27:05","slug":"interview-with-program-11-from-the-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-program-11-from-the-united-states\/","title":{"rendered":"Interview with Program 11 from the United States"},"content":{"rendered":"\n

Program 11 is an innovative creative agency with research and strategy practice. Their boutique-agency approach and big-agency experience create smart, engaging creative for exceptional brands. Program 11 offers innovative strategies and compelling creativity that drive business growth for their clients.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

Miriam Bookey: As this isn’t about me, I’m going to talk about my team! Program 11 is a strategic creative agency based in Los Angeles. We bring the curiosity of journalists, the creativity of filmmakers, the problem-solving of strategists, and the science of learning experience experts together to help brands reach customers meaningfully, memorably, and actionably.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

Miriam Bookey: my business partner, Jenna Briand, and I started Program 11 to lead organizations and companies toward a better business through what we create and how we collaborate.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile, and what you do.<\/strong><\/p>\n\n\n\n

We are Program 11 \u2013 a creative agency with deep research and strategy practice. We bring together boutique-agency ingenuity and big-agency experience to make smart, engaging creativity for exceptional brands. (And we have fun doing it.)<\/p>\n\n\n\n

We have a knack for bringing clarity to complex ideas and products. Our innovative strategies and compelling creativity deepen brand connections and drive business growth for our clients.<\/p>\n\n\n\n

We’re a team of question-askers, data divers, design nerds, wordsmiths, avid readers, and strategy wonks. Although our headquarters are now in California, our roots are in Iowa cornfields and Pacific Northwest coffee shops. We’ve got a little Midwest heart, a dash of East Coast swagger, and some island soul. Our clients love working with us \u2013 you will too.<\/p>\n\n\n\n

Q4. What does \u201ccreativity\u201d mean to you?<\/strong><\/p>\n\n\n\n

Creativity is the ability to transcend traditional ideas, rules, patterns, or relationships, creating meaningful new ideas and interpretations. It’s about seeing the world not just as it is, but as it could be, and then bridging that gap with imagination.<\/p>\n\n\n\n

Q5. Tell us about your creative and\/or design process.<\/strong><\/p>\n\n\n\n

We have found that the best results come from consistent processes. For all creative projects, we ensure alignment on desired positioning, where the brand falls in line with comparative brands, and desired results.<\/p>\n\n\n\n

For campaigns, we develop a creative brief for all assets including videos, articles newsletters, infographics, social shareables, white papers, ebooks, SEO content, etc. We make sure we align with brand pillars, business goals, and desired emotional takeaways. For video and visual projects, we assemble mood boards to ensure we are aligned in direction. We then typically present 2-3 approaches, and the client selects one for us to refine.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Our client Providence Health recognizes the severity of the drug overdose crisis, and they\u2019re working to find a solution. They\u2019re also committed to caring for vulnerable populations who are … (Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n

Program 11 is a women-owned, women-run research, strategy, and content agency that delivers big agency expertise with boutique agency service. Our team comprises … (Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n

Read more about this interview<\/a> with Junru (Jennie) Xu and Xiaobi (Iris) Pan from the United States, the Gold Winner of the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Program 11 is an innovative creative agency with research and strategy practice. Their boutique-agency approach and big-agency experience create smart, engaging creative for exceptional brands. Program 11 offers innovative strategies and compelling creativity that drive business growth for their clients. Q1. Please [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":26390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"\nInterview with Program 11 from the United States<\/title>\n<meta name=\"description\" content=\"Winner interview with Program 11 from the United States, Gold Winner of the 2024 MUSE Creative Awards. 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