{"id":26304,"date":"2024-05-02T08:00:00","date_gmt":"2024-05-02T08:00:00","guid":{"rendered":"https:\/\/muse.international\/?p=26304"},"modified":"2024-06-12T06:27:16","modified_gmt":"2024-06-12T06:27:16","slug":"interview-with-bilan-liu-from-the-united-states","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-bilan-liu-from-the-united-states\/","title":{"rendered":"Interview with Bilan Liu from the United States"},"content":{"rendered":"\n

Bilan Liu is a graphic designer with expertise in both industrial and interactive design. With experience at companies like Yahoo, Tencent, and Fisker, she creates intuitive digital interfaces aimed at making a meaningful impact in people’s everyday lives. Her journey began at a young age with a passion for art and design, which led to studying industrial design, but she later realized the importance of visual communication in design, leading her to become a graphic designer.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

Hello! I am Bilan Liu, a graphic designer with a unique blend of industrial and interactive design expertise. With experience at notable companies such as Yahoo, Tencent, and Fisker, I have developed a skillset focused on creating intuitive and user-friendly digital interfaces. I’m driven by the challenge of creating intuitive, user-friendly experiences that not only look good but also make a meaningful impact in everyday life.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

My journey to becoming a graphic designer began in the colorful pages of my childhood sketchbooks. At the age of six, I was already immersed in a world of creativity, sketching everything from multifunctional televisions to imaginative alien translators. These early forays into the world of imagination sparked a deep curiosity in me: how could these whimsical ideas be transformed into a tangible career?<\/p>\n\n\n\n

As I grew older, this curiosity only intensified. In high school, my introduction to formal drawing classes opened a new window of possibilities. It was during this formative period that I first entertained the idea of becoming an industrial designer. This path seemed to offer an exciting avenue to blend aesthetics with functionality \u2013 to bring to life the inventions of my imagination.<\/p>\n\n\n\n

My commitment to this path led me to pursue industrial design, but as I went deeper, I realized that design wasn’t just about creating objects; it was about communication. It was a revelation to understand that design could speak to people, convey ideas, and evoke emotions, all through the language of visuals. This realization was a turning point, guiding me towards graphic design.<\/p>\n\n\n\n

Graphic design offered an opportunity not only to create but to communicate, not just to imagine but to express. My passion for art and design, nurtured from a young age, has found its true calling in the realm of graphic design. It became clear that this was the path where I could best combine my love of creative ideas with a desire to communicate visually, turning those early sketches of wacky gadgets into a meaningful, impactful career.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

I’m currently working at Fisker, an innovative electric vehicle company, where I’ve focused on revamping the design system to enhance the user experience across our platforms. My role involves researching user needs, developing a cohesive visual language, and implementing design solutions that improve interaction and functionality. I enjoy the challenge of blending aesthetics with usability, ensuring that each design element not only looks appealing but also facilitates a seamless user journey. My work here allows me to contribute to the future of sustainable transportation, aligning my passion for design with environmental awareness.<\/p>\n\n\n\n

Q4. What does creativity mean to you? <\/strong><\/p>\n\n\n\n

To me, “creativity” means the ability to transcend traditional ideas, rules, patterns, and relationships to create meaningful new ideas, forms, methods, or interpretations. It’s about seeing the world differently, finding hidden patterns, and connecting seemingly unrelated phenomena to generate solutions.<\/p>\n\n\n\n

A quote that resonates with me comes from Japanese designer Kenya Hara: “Design is not for philosophy, it is for life.” Creativity is not just an abstract concept, but a practical tool to enhance and enrich everyday life.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and\/or design?<\/strong><\/p>\n\n\n\n

A “creative” idea or design, to me, embodies originality, functionality, and impact. It should offer a novel perspective or solution that challenges conventional norms, yet remains practical and accessible to its intended audience.<\/p>\n\n\n\n

<\/p>\n\n\n\n

BrightSideGoods, resonating with the ethos of sustainability and modern elegance, stands as a beacon for eco-conscious consumers. With a focus on crafting products for the \u2026
(Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n

Read more about this interview<\/a> with Yue Gao and Yifeng Wang of Outfit Lab, the Silver Winner of the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bilan Liu is a graphic designer with expertise in both industrial and interactive design. 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