{"id":26294,"date":"2024-05-02T08:10:00","date_gmt":"2024-05-02T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=26294"},"modified":"2024-06-12T06:16:44","modified_gmt":"2024-06-12T06:16:44","slug":"interview-with-yue-gao-and-yifeng-wang-of-outfit-lab","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-yue-gao-and-yifeng-wang-of-outfit-lab\/","title":{"rendered":"Interview with Yue Gao and Yifeng Wang of Outfit Lab"},"content":{"rendered":"\n

Yue is a UX\/product designer with a passion for FinTech and DeFi. Sge has designed B2B projects and has a Master’s degree from UC Berkeley. Yifeng is a product designer and entrepreneur specializing in SaaS, Web3, and FinTech. He works with founders to build products and create design systems, enhancing technology adoption and usability.<\/p>\n\n\n\n

Q1. Please give us a brief bio of yourself and your creative background.<\/strong><\/p>\n\n\n\n

Yue: I’m a UX\/product designer passionate about impact in FinTech, DeFi, XR, and shaping the metaverse. Previously, I designed B2B projects in FinTech and crypto at a design agency, leveraging skills such as UX analysis, UI design, and Agile methodology. I have a Master’s degree from UC Berkeley.<\/p>\n\n\n\n

Yifeng: I am a product designer and entrepreneur focused on SaaS\/Web3\/FinTech. I work with founders to build products from scratch and create design systems for growth and enterprise readiness. Dedicated to enhancing technology adoption and usability, especially in web3 and blockchain.<\/p>\n\n\n\n

Q2. What made you become\/why did you choose to become a creative?<\/strong><\/p>\n\n\n\n

Outfit Club is on a mission to revolutionize online shopping, empowering users to visualize outfits, assess fit, and make informed purchases using a personalized avatar-based virtual try-on platform tailored to their preferences and body shapes.<\/p>\n\n\n\n

Our journey began with a personal connection to the frustrations of online shopping, amplified by the rapid shift to e-commerce during the COVID-19 pandemic. Motivated by these shared experiences, we conducted in-depth user interviews to uncover the root causes of these challenges.<\/p>\n\n\n\n

Through collaborative efforts with business strategists and engineers, we identified the potential of a virtual avatar to address these issues. Fueled by our passion for improving the online shopping experience, we have worked tirelessly to refine and enhance our platform, driven by a genuine desire to positively impact the user experience.<\/p>\n\n\n\n

Q3. Tell us more about your business\/company, job profile and what you do.<\/strong><\/p>\n\n\n\n

Outfit Club is more than just a professional endeavor; it embodies our commitment to making a meaningful difference in users’ lives. Recognition, feedback, and growing interest in our platform serve as validation of its success and importance.<\/p>\n\n\n\n

Our journey underscores the power of blending technology, design, and user-centric innovation to create impactful solutions, reinforcing our dedication to continuous improvement in user experience design.<\/p>\n\n\n\n

Q4. What does creativity mean to you? <\/strong><\/p>\n\n\n\n

Creativity serves as a versatile tool for solving problems by harmonizing aesthetics, functionality, and empathy toward users, resulting in solutions that enhance their lives. It involves delving into the core challenges faced by users, such as those encountered in online shopping, and leveraging inventive technology and imaginative approaches\u2014like the personalized avatar-based system in Outfit Club\u2014to tackle these challenges head-on. Beyond superficial appeal, the design represents the seamless fusion of user requirements, technological potentials, and environmental factors, demonstrating its ability to shape impactful and holistic solutions.<\/p>\n\n\n\n

Q5. To you, what makes a ‘creative’ idea and\/or design?<\/strong><\/p>\n\n\n\n

User-centric design is my preferred style, prioritizing the user’s needs, preferences, and behaviors throughout the development journey. This approach, exemplified by projects like Outfit Club, resonates with me deeply for its ability to innovate while enhancing user experiences. Putting the user at the forefront enables the creation of products that are not only practical and inclusive, but also inherently enjoyable to interact with. This philosophy not only fosters positivity but also leaves a meaningful and enduring impact on the user’s daily life.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Outfit Club aims to revolutionize the online shopping experience by addressing the challenges customers face in visualizing outfits, evaluating fit, and making confident purchasing decisions. While online shopping has \u2026
(Read more at MUSE Creative Awards<\/a>)<\/p>\n\n\n\n

Read more about this interview<\/a> with Qiuyu Li from Japan, the Silver Winner of the 2024 MUSE Creative Awards.<\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yue is a UX\/product designer with a passion for FinTech and DeFi. Sge has designed B2B projects and has a Master’s degree from UC Berkeley. Yifeng [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":26302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[372,540],"tags":[9,12,382],"yoast_head":"\nInterview with Yue Gao and Yifeng Wang of Outfit Lab<\/title>\n<meta name=\"description\" content=\"Winner interview with Yue Gao and Yifeng Wang of Outfit Lab, the Silver Winner of the 2024 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/interview-with-yue-gao-and-yifeng-wang-of-outfit-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Yue Gao and Yifeng Wang of Outfit Lab\" \/>\n<meta property=\"og:description\" content=\"Winner interview with Yue Gao and 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