{"id":2589,"date":"2018-01-04T07:17:07","date_gmt":"2018-01-04T07:17:07","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=2589"},"modified":"2022-08-01T11:07:57","modified_gmt":"2022-08-01T11:07:57","slug":"benchmark-media-restaurant-video-vega","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/benchmark-media-restaurant-video-vega\/","title":{"rendered":"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards"},"content":{"rendered":"<h4>Leveraging Upon Online Video in Restaurant Marketing<\/h4>\n<p>Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. This video is the 2017 Vega Digital Awards Canopus Winner.<\/p>\n<p><a href=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.31.43-PM.png\" class=\"broken_link\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2595 size-full\" title=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.31.43-PM.png\" alt=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" width=\"1313\" height=\"692\" \/><\/a><\/p>\n<p>Company : <a href=\"https:\/\/www.benchmarkmediaentertainment.com.au\" class=\"external\">Benchmark Media<\/a><\/p>\n<p>Client : The Star<\/p>\n<p>Project Title : Black Bar and Grill<\/p>\n<p>Category : Online Video | Food &amp; Beverage \/ Restaurant (New)<\/p>\n<p>Country : Australia<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/226869885?autoplay=0\" width=\"900\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><\/iframe><\/p>\n<p>The Star aims to increase awareness of their F&amp;B offering. As it gains greater recognition, it would help them in driving conversion and increase average spend per visit amongst existing customers on-property (via on-property channels). The marketing of their restaurant through video could encourage trial and future brand advocacy amongst a new customer base (via digital channels). Besides, it could help to drive engagement across social channels by seeding engaging video content.<\/p>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">\n<p><a href=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.31.58-PM.png\" class=\"broken_link\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2596 size-full\" title=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.31.58-PM.png\" alt=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" width=\"1314\" height=\"691\" \/><\/a><\/p>\n<p><a href=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.32.48-PM.png\" class=\"broken_link\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2594 size-full\" title=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-29-at-6.32.48-PM.png\" alt=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" width=\"1314\" height=\"690\" \/><\/a><\/p>\n<p>Visit\u00a0<a href=\"https:\/\/vegaawards.com\/winner.php\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Vega Digital Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<\/div>\n<\/div>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">Vega\u00a0Awards\u00a0\u00a0| \u00a0Digital Awards\u00a0\u00a0| \u00a0Website Awards \u00a0| \u00a0Video Awards<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging Upon Online Video in Restaurant Marketing Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. This video is the<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,66,407],"tags":[58,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards<\/title>\n<meta name=\"description\" content=\"Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. This video is the 2017 Vega Digital Awards Canopus Winner.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/benchmark-media-restaurant-video-vega\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Video Marketing | Benchmark Media Wins 2017 Vega Awards\" \/>\n<meta property=\"og:description\" content=\"Black Bar and Grill is a promotional restaurant video by Benchmark Media for The Star. 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