{"id":25746,"date":"2024-04-04T08:10:00","date_gmt":"2024-04-04T08:10:00","guid":{"rendered":"https:\/\/muse.international\/?p=25746"},"modified":"2024-04-01T02:28:10","modified_gmt":"2024-04-01T02:28:10","slug":"the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/","title":{"rendered":"The Virtual Chessboard: A Groundbreaking Public Art Project in Chengdu"},"content":{"rendered":"\n

Blending Tradition and Technology<\/h2>\n\n\n\n

In the heart of Chengdu’s Central Business District, a captivating public art project has taken center stage on the Tai Kooli Yingjia naked-eye 3D OOH billboard. “The Virtual Chessboard” is a masterful blend of traditional Chinese chess culture and cutting-edge technology, creating a unique and inspiring experience for all who witness it.<\/p>\n\n\n\n

The Allure of Chinese Chess<\/h3>\n\n\n\n

Think strategy, think legend – that’s the spirit fueling this innovative project, with Chinese chess at its very heart. Drawing from the concept of “AI playing chess,” the team behind “The Virtual Chessboard” has brought to life a larger-than-life chessboard, an antique that continues to captivate audiences in the modern era.<\/p>\n\n\n\n

A Spectacle of Giant Proportions<\/h2>\n\n\n\n

The artwork features two distinct yet interactive stereoscopic spaces \u2013 the “Giant Hands” and the “Chessboard.” A chess battle explodes onto the scene \u2013 giant hands, swirling pieces, and eye-popping 3D effects. The naked-eye 3D pop-out interaction elevates the outdoor billboard experience, leaving a lasting impression on all who witness it.<\/p>\n\n\n\n

Pushing the Boundaries of Outdoor Advertising<\/h2>\n\n\n\n

From a technical standpoint, “The Virtual Chessboard” showcases the limitless possibilities for creativity and visual variation in outdoor advertisements. Who needs a plain old billboard when you can have this? That folding screen on top of the curve is a total showstopper. This installation art piece shows off some creative power \u2013 the artist mixes materials science, process design, and mechanical engineering to build something captivating.<\/p>\n\n\n\n

Engaging Audiences Like Never Before<\/h3>\n\n\n\n

The folded screen offers the same high-definition display quality and communication impact as traditional screens. However, its flexibility and innovative interaction methods take audience engagement to new heights. This groundbreaking digital art application reveals a whole new world of possibilities within the field.<\/p>\n\n\n\n

Connecting the Past and the Future<\/h2>\n\n\n\n

By setting a Chinese chessboard as the backdrop, “The Virtual Chessboard” establishes a dialogue between the ancient and the modern. It applies the wisdom of the past to contemporary creations, bridging the gap between the digital future and the rich history of Chinese culture.<\/p>\n\n\n\n

The Virtual Chessboard shows just how cool it can be when tradition gets a tech upgrade. This project in Chengdu is a revolution in outdoor advertising. It challenges expectations, fuels our imagination, and proves that the future is wide open.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Entry Title: The Virtual Chessboard Public Art Project<\/a><\/p>\n\n\n\n

Entrant Company: Chengdu FLINT WALK Film & Television Technology Co., Ltd.<\/p>\n\n\n\n

Winning Category: Outdoor Advertising – Billboard<\/p>\n\n\n\n

Craving chips & thrills? Lay’s teams up with Money Heist: Korea<\/a> for a flavor heist! Limited-edition snacks & a playful campaign let fans unlock the delicious secret behind the show. Dive in, unlock the flavor, and join the resistance!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Blending Tradition and Technology In the heart of Chengdu’s Central Business District, a captivating public art project has taken center stage on the Tai Kooli Yingjia [\u2026]<\/span><\/p>\n","protected":false},"author":20,"featured_media":25860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66,397],"tags":[9,12],"yoast_head":"\nThe Virtual Chessboard: Groundbreaking Public Art in Chengdu<\/title>\n<meta name=\"description\" content=\"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Virtual Chessboard: Groundbreaking Public Art in Chengdu\" \/>\n<meta property=\"og:description\" content=\"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/\" \/>\n<meta property=\"og:site_name\" content=\"Muse.World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/musedotworld\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-04T08:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T02:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muse.international\/wp-content\/uploads\/2024\/03\/MCA-The-Virtual-Chessboard-Public-Art-Project-Chengdu-FLINT-WALK-Film-Television-Technology-co.-Ltd.-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Y.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:site\" content=\"@musedotworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Y.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/\",\"url\":\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/\",\"name\":\"The Virtual Chessboard: Groundbreaking Public Art in Chengdu\",\"isPartOf\":{\"@id\":\"https:\/\/muse.international\/index\/#website\"},\"datePublished\":\"2024-04-04T08:10:00+00:00\",\"dateModified\":\"2024-04-01T02:28:10+00:00\",\"author\":{\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/a45cfd81c9c6f761d6efb3be96ce4cbc\"},\"description\":\"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.\",\"breadcrumb\":{\"@id\":\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/muse.international\/index\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Virtual Chessboard: A Groundbreaking Public Art Project in Chengdu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/muse.international\/index\/#website\",\"url\":\"https:\/\/muse.international\/index\/\",\"name\":\"Muse.World\",\"description\":\"MUSE Creative Awards | Vega Digital Awards | TITAN Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/muse.international\/index\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/a45cfd81c9c6f761d6efb3be96ce4cbc\",\"name\":\"Aaron Y.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/muse.international\/index\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/88015296daa5331d59ae57681fa7f68a?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/88015296daa5331d59ae57681fa7f68a?s=96&r=g\",\"caption\":\"Aaron Y.\"},\"url\":\"https:\/\/muse.international\/index\/author\/aaronyee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Virtual Chessboard: Groundbreaking Public Art in Chengdu","description":"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/","og_locale":"en_US","og_type":"article","og_title":"The Virtual Chessboard: Groundbreaking Public Art in Chengdu","og_description":"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.","og_url":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/","og_site_name":"Muse.World","article_publisher":"https:\/\/www.facebook.com\/musedotworld","article_published_time":"2024-04-04T08:10:00+00:00","article_modified_time":"2024-04-01T02:28:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/muse.international\/wp-content\/uploads\/2024\/03\/MCA-The-Virtual-Chessboard-Public-Art-Project-Chengdu-FLINT-WALK-Film-Television-Technology-co.-Ltd.-thumb.jpg","type":"image\/jpeg"}],"author":"Aaron Y.","twitter_card":"summary_large_image","twitter_creator":"@musedotworld","twitter_site":"@musedotworld","twitter_misc":{"Written by":"Aaron Y.","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/","url":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/","name":"The Virtual Chessboard: Groundbreaking Public Art in Chengdu","isPartOf":{"@id":"https:\/\/muse.international\/index\/#website"},"datePublished":"2024-04-04T08:10:00+00:00","dateModified":"2024-04-01T02:28:10+00:00","author":{"@id":"https:\/\/muse.international\/index\/#\/schema\/person\/a45cfd81c9c6f761d6efb3be96ce4cbc"},"description":"The Virtual Chessboard, a public art project in Chengdu that blends traditional Chinese chess with cutting-edge 3D technology and innovation.","breadcrumb":{"@id":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muse.international\/index\/the-virtual-chessboard-a-groundbreaking-public-art-project-in-chengdu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muse.international\/index\/"},{"@type":"ListItem","position":2,"name":"The Virtual Chessboard: A Groundbreaking Public Art Project in Chengdu"}]},{"@type":"WebSite","@id":"https:\/\/muse.international\/index\/#website","url":"https:\/\/muse.international\/index\/","name":"Muse.World","description":"MUSE Creative Awards | Vega Digital Awards | TITAN Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muse.international\/index\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/a45cfd81c9c6f761d6efb3be96ce4cbc","name":"Aaron Y.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/muse.international\/index\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/88015296daa5331d59ae57681fa7f68a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88015296daa5331d59ae57681fa7f68a?s=96&r=g","caption":"Aaron Y."},"url":"https:\/\/muse.international\/index\/author\/aaronyee\/"}]}},"_links":{"self":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/25746"}],"collection":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/comments?post=25746"}],"version-history":[{"count":6,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/25746\/revisions"}],"predecessor-version":[{"id":25752,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/posts\/25746\/revisions\/25752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media\/25860"}],"wp:attachment":[{"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/media?parent=25746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/categories?post=25746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muse.international\/index\/wp-json\/wp\/v2\/tags?post=25746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}