{"id":24324,"date":"2024-03-02T09:35:00","date_gmt":"2024-03-02T09:35:00","guid":{"rendered":"https:\/\/muse.international\/?p=24324"},"modified":"2024-06-12T05:43:37","modified_gmt":"2024-06-12T05:43:37","slug":"interview-with-lazaros-tyrekidis-from-the-united-kingdom","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/interview-with-lazaros-tyrekidis-from-the-united-kingdom\/","title":{"rendered":"Interview with Lazaros Tyrekidis from the United Kingdom"},"content":{"rendered":"\n


Lazaros Tyrekidis is the founder and CEO of Aristocracy London, a menswear fashion house based in London, U.K.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q1. Congratulations! As a Gold winner of the 2023 London Design Awards in three categories, what does it mean to you and your company to receive this award distinction?<\/strong><\/p>\n\n\n\n

Aristocracy London is a menswear fashion house and we take great pride in promoting the close relationship between fashion, art and design. Both our flagship showroom in South Kensington, which won a Gold award in two categories, and our packaging, which received the third Gold award, were designed with the purpose of showcasing our aesthetic approach in every single detail and creating a dialogue between our fashion creations and their surroundings.<\/p>\n\n\n\n

Q2. Please give us a brief background of yourself and how you became involved with fashion.<\/strong><\/p>\n\n\n\n

I come from a small village in northern Greece. As a kid, I\u2019d observe grown-ups dress up for important occasions and this instilled in me a sense that we should take pride in what we wear.<\/p>\n\n\n\n

I did well at school and studied Software Engineering at university before focusing on digital marketing and working for large corporates. I always liked suits but could never find just what I had in mind, so I decided to create my own signature brand. That\u2019s how Aristocracy London was born six years ago.<\/p>\n\n\n\n

Q3. To you, what makes a \u201cgood\u201d design?<\/strong>
I think there are two aspects to design: the aesthetic and the functional.<\/p>\n\n\n\n

Everything around us could benefit from good design, to make sure it looks beautiful while meeting the users\u2019 needs. And obviously we\u2019re now all much more aware of the importance of factoring in sustainability and accessibility in our ideation process. The convenience of ALL users and the impact our decisions have on the planet are really important.<\/p>\n\n\n\n

Q4. How did you come up with the idea for your award-winning designs?<\/strong><\/p>\n\n\n\n

The packaging was designed by our in-house team. We created a luxury box that alludes to our suits but also gives customer a sense of occasion when they open it. We didn\u2019t want something they would open and discard quickly because it wouldn\u2019t align to our principles around slow fashion.<\/p>\n\n\n\n

Our flagship showroom is fairly new. It opened in September 2023 and we worked closely with award-winning architect, Andreas Skourtis and our design team to create a space that represents us.<\/p>\n\n\n\n

Q5. What was your main source of inspiration for your showroom?<\/strong><\/p>\n\n\n\n

In our meeting with the architect and design team, we began with a strong foundation: our showroom is situated in a stunning Grade II listed building, boasting an iconic location in London directly across from the Natural History Museum. The Victorian heritage of the building served as our initial inspiration. From there, we meticulously planned the user journey.<\/p>\n\n\n\n

We wanted customers to feel a sense of \u201chome\u201d. Rather than rushing from reception to their stylist appointment and then payment, we wanted them to take their time and enjoy the experience. So, we created a space that\u2019s inspired by the luxurious relaxed atmosphere of London\u2019s member clubs with art deco patterns in the brand\u2019s gold and navy colours.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Winning Entry<\/strong><\/p>\n\n\n\n

\u201cEnjoy Chaos\u201d is a campaign that motivates visitors of museums to feel freedom while they exist in the space without feeling any guilt. This \u2026 (Read more at London Design Awards<\/a>)<\/p>\n\n\n\n

Read more about this interview<\/a> with Jessica Kewei Lin, Xiesiyuan Shu and Sirui Li, the Gold Winners of the 2023 London Design Awards.<\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lazaros Tyrekidis is the founder and CEO of Aristocracy London, a menswear fashion house based in London, U.K. Q1. Congratulations! 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